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Firstly, several brands, especially the ones which have an ecosystem to offer by way of products and services will speed up their roadmap of opening up coco (company owned company operated) retail stores across major cities of the country. The brands which have a wide portfolio of products to offer include Samsung<\/a>, OnePlus and Xiaomi<\/a>. These brands have a range of smart products to offer along with a few services. So for them, it makes a lot more business prudence to let potential buyers experience the entire portfolio in an environment and ambience that they want their brands to resonate with.
However, this is not the main implication of Apple’s opening up of stores in India. The event will renew the outlook towards retail across smartphone brands and they will think of setting up future stores without going by the existing thumb rules and industry conventions. The biggest change that we should see is the number of people employed in these stores.
So far, brands usually measure the business performance of a store and accordingly, decide how many retailers should be placed in a store. Similarly, in a multi-brand store, the brands provide in-store promoters basis the business volumes. The biggest of the brands do not generally deploy more than 3-5 in-store promoters even in big setups like large format retail stores. On the contrary, Apple has employed 100 people for its BKC store. Going by the industry norms, 100 people for a 20,000 sqft facility is on the higher side. However, the business that this store is likely to do should justify these numbers.
The point to learn here is that Apple isn’t looking at these stores from a conventional business performance prism. It is instead positioning these stores as experience and learning centres, where all are welcome; many will become customers. Here the business pitch is not a direct one. This is a major difference in the positioning of these company-owned exclusive stores when compared to other brands, where the outlook is still transactional and business oriented.
Apple understands that its products will always remain across various channel formats including online and offline. So, if it is just about selling products, then its exclusive stores will come in direct competition with others only to create channel conflict and also impacting the return on investment on these retail stores. The same holds true for other brands also, who will now start seeing the things in this perspective.
The opening up of Apple BKC<\/a> and Apple Saket<\/a> will trigger this thought across the industry which will look at the company's exclusive retail stores afresh. The other learning that the smartphone industry will definitely try out is about adopting a richer sustainability and inclusivity design philosophy. These brand ‘conversation corners’ will generate lots of conversations around technology, professions, creativity and fun. At the same time, they will showcase the future of spaces that emphasize sustainability and inclusivity.
Retail investment is among the few very areas to exhibit a commitment toward a market. Apple stores<\/a> in India will stir a new drive among the smartphone brands in the country to further their commitment. Other than Apple, brands like Samsung<\/a>, OnePlus, OPPO, Vivo, Xiaomi<\/a>, Realme<\/a>, Lava, Nokia, Motorola, and several others have been treading on this path. Its only that their pace will go up now.
(DISCLAIMER: Views expressed are personal)<\/em>
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苹果商店在印度推动其他智能手机品牌重新考虑零售策略
“这里学习是苹果不是看这些商店从一个传统的业务性能棱镜。而不是定位这些商店的经验和学习中心,欢迎所有;将成为许多客户。这里的业务并不直接,“Kawoosa说。
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首先,几个品牌,特别是那些有一个生态系统提供的产品和服务将加快开放的路线图可可(公司拥有公司经营)零售商店在国家的主要城市。的品牌有一个广泛的产品组合提供包括三星、OnePlus和小米。这些品牌可以提供一系列智能产品连同几个服务。所以对他们来说,它使更多的业务审慎让潜在买家体验整个投资组合的环境和氛围,他们希望自己的品牌共鸣。
然而,这不是苹果的主要含义是开放的商店在印度。事件将更新的前景在智能手机零售品牌,他们会认为建立未来的商店没有现有的拇指规则和行业惯例。最大的变化,我们应该看到的是雇佣的人数在这些商店。
迄今为止,品牌通常衡量一个商店的业务性能,因此,决定有多少零售商应该放置在一个商店。同样,在一个多品牌商店,品牌提供店内促销员依据业务量。最大的品牌一般不超过3 - 5部署店内促销员即使在大型零售商店设置像大格式。相反,苹果已经雇佣了100人对其1商店。的行业规范,100人在一个20000平方英尺的设施在更高的一边。然而,这家商店的业务可能应该证明这些数字。
学习的重点是,苹果不是看这些商店从一个传统的业务性能棱镜。而不是定位这些商店的经验和学习中心,欢迎所有;将成为许多客户。这里的业务并不直接。这是一个主要的区别在这些公司独家商店的定位与其他品牌相比,仍然是面向事务和业务的前景。
苹果知道其产品始终保持在各种信道格式包括在线和离线。所以,如果是销售产品,那么其专属商店会在与他人直接竞争,只有创造渠道冲突也影响这些零售商店的投资回报。也同样适用于其他品牌,现在将开始看到在这个角度看的东西。
的开放苹果1和苹果Saket将触发这个想法整个行业将重新看看公司的独家零售商店。智能手机行业的其他学习肯定会尝试是采用更丰富的可持续性和包容性设计理念。这些品牌“谈话角落”将生成大量的对话技术、职业、创造力和乐趣。与此同时,他们将展示空间,强调未来的可持续性和包容性。
散户投资是为数不多的几个领域表现出的承诺向市场。苹果商店在印度将搅拌一个新的驱动的智能手机品牌在中国进一步的承诺。除了苹果,等品牌三星OnePlus同僚,体内,小米,Realme、熔岩、诺基亚、摩托罗拉和其他几个人已经触犯这条路。现在它唯一的,他们的速度会上升。
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