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4G featurephone is the industry’s answer along with affordable basic-level smartphones. But we have seen how the consumers have shown their lukewarm response to this. However, the reality is that with each generation of cellular networks, the handset costs have gone up. Not just because of the radio and chipset cost, but other specifications also need to go up to offer the experiences promised by every successive generation of mobile technology. With 4G coming in, we saw the sub Rs 6,500 almost vanishing for smartphones. Similarly, with 5G, it looks sub Rs 10,000 will be severely hurt.
This means making it more difficult for feature phone users to jump-start their digital journey by owning a smartphone. We have to realise, how can a person spending less than Rs 1,500 on a device all of a sudden afford to spend 5 to 6 times more on just owning the device? Then there is the data cost impacting the total cost of ownership.
Smartphone makers and the immediate enabling ecosystem is doing all possible to bring in affordability without compromising on the experience or quality of the device that every user irrespective of the money being spent on the device deserves. But the industry alone cannot do it.
Some makers like Samsung<\/a> have recently partnered with a bank to offer cobranded cards offering all time discounts adding to the affordability. This is the way forward for the industry. There have to be collaborations beyond the ecosystem to bring in more affordability and the telecom operators can play a significant role.
Telecom operators are undermining their importance in the lives of consumers today. A consumer may afford to impact its financial creditworthiness but can never default its digital reputation. The telecom ecosystem along with the digital ecosystem need to jointly build a mechanism to develop a CIBIL-like score indicating the digital reputation of a subscriber. The moment anyone faulters, the person gets blacklisted from the digital world which means does not get any SIM or any other telecom or digital services. This is nothing less than a nightmare anyone can think of in today’s time.
The last time telecom operators came together in doing something similar was when number portability was introduced. Since then, the operators have been working in silos and never thought of working collaboratively in solving larger problems like how they can work together in accelerating the featurephone to smartphone transition. A CIBIL-like score defining the digital reputation of a consumer could be a great idea to work collaboratively on and simply block the person from the digital landscape in case of any fraud, scam, or creditworthiness issues.
If the operators start offering bundled 5G smartphones<\/a> and other devices<\/a> basis this score, the chances of default would decrease substantially. I am not claiming that the system will be foolproof, but good enough to make the beginning and as AI does, the solution will self-learn and find answers to more complex issues faced during the journey of implementation and execution.
Telecom operators can no longer afford to stay out of this ecosystem without playing their role as a key collaborator. It is largely in their interests. We all know how difficult, cumbersome and resource-hungry it is to manage multiple networks and technologies. Operators are already finding it difficult to manage 2G and 4G networks. Now, they, except Jio would have to manage 2G, 4G and 5G for at least next 5-6 years which is a pain in itself. Even Jio, which was happily with single technology is now managing 4G and 5G.
There is enough of data which can help establish the digital creditworthiness and reputation of a subscriber basis which the operators can decide about whom to offer bundled devices and to what extent. This is very much required for 5G to become a mass technology in a very short period of time in India. The telecom operators have to take calculated risks. We have so many frauds and scams happening with credit cards in the banking sector, but banks haven’t stopped this lucrative business. Rather, they have developed solutions including CIBIL that have considerably brought it down. This is what the telecom operators need to learn from the BFSI sector and jump into the risky propositions that will also have worthy rewards.
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电信运营商不能回避设备捆绑了
“是有限度的,智能手机行业可以努力5 g智能手机的价格。我们已经看到在4 g,我们不能把所有2 g用户4 g和同样会发生,如果我们现在不合作,“以为Kawoosa。
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4 g featurephone是行业的答案以及负担得起的基层智能手机。但是我们已经了解了消费者已经表明他们不冷不热的反应。然而,现实情况是,每一代的蜂窝网络,手机成本增加。不仅仅是因为广播和芯片的成本,但其他规范也需要去提供承诺的经验每一代人的移动技术。与4 g,我们看到了子Rs 6500智能手机几乎消失。同样,5 g,它看起来子Rs 10000年将是严重伤害。
这意味着很难使功能手机用户启动数字旅行拥有智能手机。我们必须意识到,一个人怎么能在设备上花费不到1500卢比突然承受花5到6倍于拥有设备?然后是数据成本影响所有权的总成本。
智能手机制造商和立即使生态系统所做的所有可能带来负担能力的经验或质量前提下的设备,每个用户无论设备上的投入。但该行业无法这样做。
一些制造商三星最近与银行合作提供cobranded卡提供折扣增加购买力。这就是“前进之道”。必须要有协作超出生态系统带来更多的负担能力和电信运营商可以发挥重要作用。
电信运营商正在削弱它们的重要性在当今消费者的生活。消费者可能会负担影响其财务信誉,但是永远不会默认其数字的声誉。电信生态系统以及数字生态系统需要,共同建立一个机制来开发一个CIBIL-like分数表明数字订户的声誉。任何人faulters的那一刻,被列入黑名单的人从数字世界这意味着没有得到任何SIM卡或其他电信或数字服务。这只不过是一场噩梦任何人都可以认为在今天的时间。
上次电信运营商一起在做类似的事情时引入了可移植性。自那时以来,运营商一直在仓库工作,从来没有想过的工作协作解决更大的问题,如如何一起工作在加速featurephone智能手机转型。CIBIL-like分数定义数字消费者的声誉可能是一个好主意在协同工作和简单地阻止人数字景观的任何欺诈、诈骗或信誉问题。
如果运营商开始提供捆绑5 g智能手机和其他设备依据这一点上,违约的可能性将大大降低。我不是声称该系统将万无一失,但足够好的开始和AI一样,该解决方案将面临self-learn和找到更复杂问题的答案在旅途中实现和执行。
电信运营商再也不能远离这个生态系统没有发挥他们的作用作为一个重要的合作者。它在很大程度上是在他们的利益。我们都知道困难,繁琐和资源管理多个网络和技术。运营商已经发现很难管理2 g和4 g网络。现在,他们,除了Jio管理2 g, 4 g和5 g至少在未来5 - 6年,这是一个痛苦本身。甚至Jio,愉快地与单一技术现在管理4 g和5克。
有足够的数据可以帮助建立数字信誉和声誉的用户基础运营商决定谁能提供捆绑设备和到什么程度。这是非常需要5 g成为质量技术在印度在很短的时间内。电信运营商必须承担可能的风险。我们有很多用信用卡欺诈和诈骗发生在银行业,但银行还没有停止这个有利可图的生意。相反,他们已经开发出的解决方案包括CIBIL明显带了下来。这就是电信运营商从BFSI行业需要学习和进入高风险的命题,也值得奖励。
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