It’s not been a normal year by any measure as a global pandemic has been raging on impacting lives like never before. Perhaps in a rather perverse way it is fitting that Apple<\/a> is not having a ‘normal’ year either in India. The Cupertino-based tech giant is on course to having one of its greatest ever years in a market that has proven to be a tough nut to crack. If analysts’ estimates are to be believed, Apple will end the year with as many 2.5 million shipments of the iPhone in 2020. If Apple does hit that number then it would have sold the most iPhones in India since 2017. 苹果科技巨头有望拥有有史以来最大的年市场之一,已经被证明是一个难啃的硬骨头。如果分析师预期可以相信,苹果会尽可能多的250万年出货量2020年iPhone。如果苹果真的达到这一数字就会自2017年以来,印度大多数iphone销售。 不被任何正常年份测量作为一个全球大流行一直在激烈的影响前所未有的生活。也许在一个相当反常的方式拟合苹果没有“正常”的一年是在印度。苹果科技巨头有望拥有有史以来最大的年市场之一,已经被证明是一个难啃的硬骨头。如果分析师预期可以相信,苹果会尽可能多的250万年出货量2020年iPhone。如果苹果真的达到这一数字就会自2017年以来,印度大多数iphone销售。
How 2020 shaped up for Apple
<\/strong>Apple began the first quarter on a high. As per Counterpoint Research<\/a>, in the first quarter of 2020, Apple registered a 78% year-on-year growth in smartphone shipments. The growth was attributed to the strong sales of iPhone 11 and deals and discounts offered on sites like Amazon and Flipkart<\/a>. In the premium segment, Apple commanded 55% market share, ahead of the likes of OnePlus<\/a> and Samsung.
During the second quarter — hit by the lockdown — Apple’s market share was down to close to 49%, as per IDC. However, according to Canalys<\/a>, iPhone shipments were close to 250,000 in the second quarter when overall smartphone shipments were down by 47%. Once again it was the iPhone 11 — along with iPhone XR <\/a>— that helped Apple as two iPhones together accounted for 28% shipments in the premium segment. The launch of iPhone SE<\/a> in April helped Apple make its presence felt in the mid-premium segment as well.
In Q3, according to Canalys, Apple registered double-digit growth and sold close to 800,000 iPhone units. “Apple is finally paying attention to India,” Canalys Research Director, Rushabh Doshi, had said at the time. “It has opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilizing device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing.”
The Apple Online store in India opened in September, so that really didn’t give it a push but it was the strong sales of iPhone 11 which helped Apple. That’s not to say that the Apple Online store hasn’t helped as it is a big part of Apple’s growth strategy in the country. Buying iPhones directly from Apple is a big plus for customers and Apple has been smart to offer deals like free AirPods with iPhone 11 during the festive period.
Apple CEO Tim Cook during the quarterly investors’ call also revealed that September quarter was a record setting one in India for the company.
More than the iPhone for Apple in India
<\/strong>While the iPhone is the bread and butter for Apple in the country, other products too have been quite well. Counterpoint Research’s data showed that Apple increased its share by 6% in the true wireless headphones market. Apple AirPods<\/a> (2nd-gen) are the fifth best selling true wireless headphones in the country. Considering they start at Rs 14,999, it’s quite remarkable as the leading brands like bOat, Xiaomi, Realme and JBL all operate in entry-level price segments mainly.
The MacBook too has been doing quite well for Apple in India. According to IDC, Q3 was the best ever quarter for MacBook shipments in India as it grew by 19.4%.
The road ahead for Apple in India<\/strong>
Overall, Apple still remains a ‘small’ player in India as Chinese brands like Oppo, Xiaomi, Realme, Vivo continue to dominate the market. Chinese brands have more than 75% overall market share in India. But in the premium space, 2020 has proven to be a great year for Apple. It has maintained its dominance and having an iPhone starting from Rs 40,000 (iPhone SE) to Rs 1.5 lakh (iPhone 12 Pro Max), it has an opportunity to cater to every kind of premium phone buyer.
The iPhone has always been aspiration but unaffordable for most people. Not that it has become less expensive but there have been more choices for Indian consumers when it comes to iPhone.
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2020年:苹果在印度发现了运气
2020年塑造了苹果怎样
苹果第一季度开始在高。按对比研究在2020年第一季度,苹果智能手机出货量同比增长78%。销售强劲的增长归功于iPhone 11和交易网站如亚马逊和折扣Flipkart公司。在高端市场,苹果的市场份额占有率为55%,领先于喜欢的OnePlus和三星。
在第三季度,Canalys称,苹果注册两位数增长和iPhone售出近800000单位。“苹果终于注意到印度,”Canalys研究室主任,Rushabh Doshi当时说。“它打开了直接在线商店,给它一些新的角度的市场推广策略,比如利用设备折价交易提供购买动机,或捆绑AirPods iphone让他们更有吸引力。”
印度的苹果在线商店在9月开业,所以真的不给它一个推动,但iPhone 11帮助苹果的强劲销售。这并不是说,苹果在线商店并没有帮助,因为它是一个大苹果在中国的增长战略的一部分。直接从苹果公司购买iPhone对客户来说是一大亮点,苹果已经智能提供自由AirPods处理iPhone 11在节日期间。
苹果公司首席执行长库克(Tim Cook)季度投资者的电话会议中还透露,9月季度的记录设置一个在印度的公司。
在印度超过苹果的iPhone
而iPhone是苹果的面包和黄油,其他产品也一直很好。对比研究的数据显示,苹果增加了6%真正的无线耳机市场份额。苹果AirPods(2 nd-gen)第五个最佳销售真正的无线耳机。考虑它们以Rs 14999,很显著的领先品牌像船一样,小米,Realme JBL电子都在入门级价格段主要进行操作。
MacBook也在印度已经为苹果做得很好。根据IDC的数据,第三季度是最好的季度印度苹果笔记本电脑发货量增长了19.4%。
在印度苹果前方的路
总体而言,苹果仍然是一个“小”的球员在印度等中国品牌相对应的人,小米,Realme,体内继续主导市场。中国品牌在印度有超过75%的整体市场份额。但在2020年的溢价空间,苹果已经被证明是一个伟大的一年。保持其主导地位,拥有iPhone从Rs 40000 (iPhone SE) Rs 1.5十万卢比(iPhone 12箴Max),它有一个机会来迎合各种高端手机买家。
iPhone一直渴望但大多数人负担不起。并不是说它就会变得更便宜,但有更多的选择了印度消费者对于iPhone。
![](\"https:\/\/lh5.googleusercontent.com\/2h7A2mYHpxTH8kaLT_H8bXfCop5YQZdcoxlJi-jsY1tAgCGZqo-D2_zlTUIKLkdUupN0j6kyhRY2wgPnjM_EGmFOUbTU9aU1VCGnwyt0e4NMUXrBbiyDKotW2b3lBt3-Vy6PdHSo\")
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It’s not been a normal year by any measure as a global pandemic has been raging on impacting lives like never before. Perhaps in a rather perverse way it is fitting that Apple<\/a> is not having a ‘normal’ year either in India. The Cupertino-based tech giant is on course to having one of its greatest ever years in a market that has proven to be a tough nut to crack. If analysts’ estimates are to be believed, Apple will end the year with as many 2.5 million shipments of the iPhone in 2020. If Apple does hit that number then it would have sold the most iPhones in India since 2017.
How 2020 shaped up for Apple
<\/strong>Apple began the first quarter on a high. As per Counterpoint Research<\/a>, in the first quarter of 2020, Apple registered a 78% year-on-year growth in smartphone shipments. The growth was attributed to the strong sales of iPhone 11 and deals and discounts offered on sites like Amazon and Flipkart<\/a>. In the premium segment, Apple commanded 55% market share, ahead of the likes of OnePlus<\/a> and Samsung.
During the second quarter — hit by the lockdown — Apple’s market share was down to close to 49%, as per IDC. However, according to Canalys<\/a>, iPhone shipments were close to 250,000 in the second quarter when overall smartphone shipments were down by 47%. Once again it was the iPhone 11 — along with iPhone XR <\/a>— that helped Apple as two iPhones together accounted for 28% shipments in the premium segment. The launch of iPhone SE<\/a> in April helped Apple make its presence felt in the mid-premium segment as well.
In Q3, according to Canalys, Apple registered double-digit growth and sold close to 800,000 iPhone units. “Apple is finally paying attention to India,” Canalys Research Director, Rushabh Doshi, had said at the time. “It has opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilizing device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing.”
The Apple Online store in India opened in September, so that really didn’t give it a push but it was the strong sales of iPhone 11 which helped Apple. That’s not to say that the Apple Online store hasn’t helped as it is a big part of Apple’s growth strategy in the country. Buying iPhones directly from Apple is a big plus for customers and Apple has been smart to offer deals like free AirPods with iPhone 11 during the festive period.
Apple CEO Tim Cook during the quarterly investors’ call also revealed that September quarter was a record setting one in India for the company.
More than the iPhone for Apple in India
<\/strong>While the iPhone is the bread and butter for Apple in the country, other products too have been quite well. Counterpoint Research’s data showed that Apple increased its share by 6% in the true wireless headphones market. Apple AirPods<\/a> (2nd-gen) are the fifth best selling true wireless headphones in the country. Considering they start at Rs 14,999, it’s quite remarkable as the leading brands like bOat, Xiaomi, Realme and JBL all operate in entry-level price segments mainly.
The MacBook too has been doing quite well for Apple in India. According to IDC, Q3 was the best ever quarter for MacBook shipments in India as it grew by 19.4%.
The road ahead for Apple in India<\/strong>
Overall, Apple still remains a ‘small’ player in India as Chinese brands like Oppo, Xiaomi, Realme, Vivo continue to dominate the market. Chinese brands have more than 75% overall market share in India. But in the premium space, 2020 has proven to be a great year for Apple. It has maintained its dominance and having an iPhone starting from Rs 40,000 (iPhone SE) to Rs 1.5 lakh (iPhone 12 Pro Max), it has an opportunity to cater to every kind of premium phone buyer.
The iPhone has always been aspiration but unaffordable for most people. Not that it has become less expensive but there have been more choices for Indian consumers when it comes to iPhone.
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