Nearly 25 per cent of the Indian consumers prefer to watch content on the over the top<\/a> (OTT<\/a>) platforms for free, says a report. OTT refers to film and television content provided via internet connection rather than a cable or satellite provider. 近25%的印度消费者喜欢看内容在顶部(奥特)免费平台,报告说。奥特是指影视内容通过网络连接而不是提供一个有线或卫星提供者。
As many as 25 per cent of Indian respondents want to pay nothing and watch ads as a trade-off to consuming content while 25 per cent selected to pay a lower fee with limited ads, according to 2019 Asia OTT Research Report by Brightcove<\/a>, a global provider of cloud services for video. The report, conducted with online market research and data analytics firm YouGov<\/a>.
The report surveyed 9,000 participants from across Asia, including 1000 Indian consumers noted that 14 per cent of Indian respondents would like to pay a higher fee to be free from ads and 14 per cent would like an option where they can customise their price and ad packages.
On the ads per break, 22 per cent Indians found two ads as an acceptable advertising load while 13 per cent were open to view three ads per break. It observed that nearly 80 per cent of the Indian respondents are open to a hybrid model of reduced price subscription video on-demand (SVOD) services with some ad funding.
\"Thirty-five per cent of respondents said they might be open to a reduced monthly subscription package that serves adsdepending on the price, whereas 44 per cent said they would definitely sign up, representing a potential market size of 79 per cent of respondents polled favouring this hybrid option,\" it said. In India, it found that 48 per cent are current users, while 19 per cent had their subscription lapsed.
The report found that 60 per cent of lapsed consumers plan to sign-up for OTT services again in the future. It noted that 37 per cent of Indian respondents were willing to pay less than USD 1 per month, while 27 per cent said they would pay USD 1-4 per month, and 16 per cent would pay USD 5-9 per month.
Content is the primary driver for subscribing to multiple OTT services in India, it found, with 42 per cent of respondents stating that they wanted more content options, content which satisfied the needs of an entire family and content not being available on any single OTT service.
Offline downloads (42 per cent), access on mobile (42 per cent), and using less data on mobile while streaming (40 per cent) were the top three OTT service features most Indian consumers wanted.
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多达25%的印度受访者想支付什么,看广告作为一个消费内容的取舍而25%选择支付较低的费用有限的广告,根据2019年亚洲奥特研究报告Brightcove全球云服务提供商的视频。这份报告,进行在线市场研究和数据分析公司YouGov。
每打破广告,22%的印度人发现了两个广告可以接受的广告加载,而13%的人打开查看三个广告/休息。它观察到近80%的印度受访者愿意降价的混合模型订阅视频点播(SVOD)服务与一些广告资金。
“百分之三十五的受访者表示,他们可能会打开一个减少每月订阅包服务adsdepending价格,而44%的人说他们一定会报名,代表一个潜在的市场规模的79%的受访者调查有利于该混合选项,”它说。在印度,它发现,48%是当前用户,19%的订阅过期。
报告发现,60%的消费者计划在未来再次为奥特服务注册。它指出,37%的印度受访者愿意支付每个月低于1美元,而27%的人说他们将支付每月1 - 4美元,16%将支付每月5 - 9美元。
内容是主要的驱动程序订阅多个奥特服务在印度,它发现,有42%的受访者称他们想要更多的内容选择,内容满足整个家庭的需求和内容不可以在任何单一奥特服务。
离线下载(42%)、移动(42%)、访问和使用较少的数据移动流媒体(40%)排名前三的奥特服务功能大多数印度消费者想要的。
Nearly 25 per cent of the Indian consumers prefer to watch content on the over the top<\/a> (OTT<\/a>) platforms for free, says a report. OTT refers to film and television content provided via internet connection rather than a cable or satellite provider.
As many as 25 per cent of Indian respondents want to pay nothing and watch ads as a trade-off to consuming content while 25 per cent selected to pay a lower fee with limited ads, according to 2019 Asia OTT Research Report by Brightcove<\/a>, a global provider of cloud services for video. The report, conducted with online market research and data analytics firm YouGov<\/a>.
The report surveyed 9,000 participants from across Asia, including 1000 Indian consumers noted that 14 per cent of Indian respondents would like to pay a higher fee to be free from ads and 14 per cent would like an option where they can customise their price and ad packages.
On the ads per break, 22 per cent Indians found two ads as an acceptable advertising load while 13 per cent were open to view three ads per break. It observed that nearly 80 per cent of the Indian respondents are open to a hybrid model of reduced price subscription video on-demand (SVOD) services with some ad funding.
\"Thirty-five per cent of respondents said they might be open to a reduced monthly subscription package that serves adsdepending on the price, whereas 44 per cent said they would definitely sign up, representing a potential market size of 79 per cent of respondents polled favouring this hybrid option,\" it said. In India, it found that 48 per cent are current users, while 19 per cent had their subscription lapsed.
The report found that 60 per cent of lapsed consumers plan to sign-up for OTT services again in the future. It noted that 37 per cent of Indian respondents were willing to pay less than USD 1 per month, while 27 per cent said they would pay USD 1-4 per month, and 16 per cent would pay USD 5-9 per month.
Content is the primary driver for subscribing to multiple OTT services in India, it found, with 42 per cent of respondents stating that they wanted more content options, content which satisfied the needs of an entire family and content not being available on any single OTT service.
Offline downloads (42 per cent), access on mobile (42 per cent), and using less data on mobile while streaming (40 per cent) were the top three OTT service features most Indian consumers wanted.
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