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According to the report, 75 per cent of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad<\/a> spends since the pandemic.
Mobile gaming advertising witnessed a 2 times jump in ad spends (on-year) as 97 per cent of marketers advertising on mobile gaming environments said they are satisfied with results, according to the report by InMobi's 'Mobile Game Advertising<\/a> 2022'.
\"Mobile game advertising<\/a> is evolving into more than simply a trend as audience reach keeps growing, ad formats diversify, and ad budgets keep rising,\" said Rishi Bedi, Managing Director, Asia Pacific at InMobi.
\"Over time, more and more advertisers are including mobile game advertising in their media mix owing to the positive outcomes and impactful results,\" Bedi added.
Top key drivers for Indian advertisers to adopt mobile gaming advertising are higher audience attention and engagement and better targeting and personalisation.
According to the report, gaming witnessed a 32 per cent YoY growth in average spending by advertisers.
India is home to more than 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to latest data provided by the Internet and Mobile Association of India<\/a> (IAMAI).
As the Indian gaming market is poised to hit $3.9 billion (in value) by 2025, over 40 per cent of hardcore mobile gamers are paying for their games with an average spend of Rs 230 per month.
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代表形象
根据这份报告,75%的品牌广告在移动游戏应用一年多来,已导致了双重的增加游戏广告花因为流感大流行。
手机游戏广告见证了广告支出增长2倍(同比)97%的营销者手机游戏广告环境说他们感到满意的结果,根据展示的报告手机游戏广告2022年”。
”手机游戏广告不仅仅演变成一种趋势是观众达到持续增长,广告形式多元化,和广告预算持续上涨,“圣人Bedi说,董事总经理,亚洲太平洋展示。
“随着时间的推移,越来越多的广告商包括手机游戏广告媒体组合由于积极成果和有效的结果,”贝蒂说。
顶级关键因素对印度广告商采用手机游戏广告更高观众的关注和参与,更好的定位和个性化。
根据这份报告,游戏见证了广告商的平均支出同比增长32%。
印度拥有超过4.3亿手机游戏玩家和估计数量增加到6.5亿到2025年,根据提供的最新数据印度的互联网和移动协会(IAMAI)。
随着印度博彩市场将达到39亿美元(的价值),到2025年,超过40%的核心移动玩家支付他们的游戏每月平均花费230卢比。
Representative image<\/span><\/figcaption><\/figure>New Delhi: As mobile gaming explodes in India, three in four brands have significantly increased their investment in mobile gaming advertising in the last year owing to higher audience attention and engagement, a report showed on Thursday.
According to the report, 75 per cent of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad<\/a> spends since the pandemic.
Mobile gaming advertising witnessed a 2 times jump in ad spends (on-year) as 97 per cent of marketers advertising on mobile gaming environments said they are satisfied with results, according to the report by InMobi's 'Mobile Game Advertising<\/a> 2022'.
\"Mobile game advertising<\/a> is evolving into more than simply a trend as audience reach keeps growing, ad formats diversify, and ad budgets keep rising,\" said Rishi Bedi, Managing Director, Asia Pacific at InMobi.
\"Over time, more and more advertisers are including mobile game advertising in their media mix owing to the positive outcomes and impactful results,\" Bedi added.
Top key drivers for Indian advertisers to adopt mobile gaming advertising are higher audience attention and engagement and better targeting and personalisation.
According to the report, gaming witnessed a 32 per cent YoY growth in average spending by advertisers.
India is home to more than 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to latest data provided by the Internet and Mobile Association of India<\/a> (IAMAI).
As the Indian gaming market is poised to hit $3.9 billion (in value) by 2025, over 40 per cent of hardcore mobile gamers are paying for their games with an average spend of Rs 230 per month.
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