NEW DELHI: 5 out of 11 (~45%) Indian consumers have bought or are planning to buy a new smart TV to upgrade from their old, regular TV and enjoy better entertainment experiences, according to survey findings by CyberMedia Research<\/a> (CMR) released Tuesday. 49%的受访者表示,他们现有的电视是6 - 10岁,45%的人说他们现有的电视是“非智能”,而35%的提到他们现有的电视损坏原因升级,根据调查结果。 新德里:5个11(~ 45%)印度消费者购买或正计划买一个新的智能电视升级的老,普通电视,享受更好的娱乐体验,根据调查结果当地网络(CMR)周二公布。
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Sound quality (74%) picture quality (69%), and screen size (56%) are among the top factors that drive the brand selection decision.
“In-home entertainment has taken an entirely new meaning in the new normal. While Indians generally hold onto their TV for an average of eight years, more consumers are now seeking to upgrade their entertainment experiences with the latest TV. Cord-cutting is now a key trend amongst consumers, with internet connectivity in TVs being a key purchase driver,” said Satya Mohanty, Head-Industry Consulting Group (IIG), CMR.
The CMR study revealed that in both Tier 1 and Tier 2 cities, the ease of home delivery (60%), the range of TV choices (53%), and the attractive and affordable payment offers (52%) are the key factors influencing online TV purchases.
CMR noted that 3 in 5 (60%) of TV buyers are exploring their next purchase online, and attributed this shift to an increased digital fluency over the last two years.
“Beyond the born-on-the-internet generation, our study findings point to a shift in the mindset of traditional offline consumers. While touch and feel have been a key part of their purchase journey, they are now more open to exploring TV purchases online,” commented Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR). “Trust, convenience and value are the key purchase drivers.”
The survey findings come at a time when the smart TV segment grew 33% year-on-year in Q1 2022, to reach its highest share of 89% of the overall TV market, according to Counterpoint Research<\/a>.
The firm in a recent report has said that the online channels grew 30% on year to contribute 31% of sales, but offline channels continue to drive the market, contributing 69% to all sales.
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45%的印度消费者计划升级到智能电视:CMR的研究
声音质量(74%)图像质量(69%),和屏幕尺寸(56%)顶部驱动品牌选择的决定因素。
“家庭娱乐已经采取了一种全新意义的新常态。虽然印度人普遍持有他们的电视平均八年,更多的消费者现在寻求升级他们的娱乐体验最新的电视。“掐线”现在是一个关键趋势在消费者,与互联网连接电视被购买的关键驱动力,“萨提亚莫汉蒂说,Head-Industry咨询集团(IIG), CMR。
CMR的研究显示,在一级和二级城市,易于送货上门(60%)、电视(53%),选择的范围和有吸引力的和负担得起的支付提供(52%)的主要影响因素是购买在线电视。
CMR指出,3在5(60%)的电视买家正在探索他们的下一个购买在线,并将这一转变归功于增加数字在过去的两年里流畅。
“born-on-the-internet以外的一代,我们的研究结果指出传统线下消费者的心态的转变。尽管触摸和感觉已经购买的关键部分的旅程,他们现在更开放的探索电视在线购买,”评论您正在Ram, Head-Industry情报组(IIG),当地网络(CMR)。“信任、方便和价值是关键购买司机。”
调查结果是在智能电视领域2022年一季度同比增长33%,达到整个电视市场的89%的份额最高,据对比研究。
该公司在最近的一份报告中说,在线渠道贡献31%的销售增长30%,但线下渠道继续推动市场,销量占了69%。
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NEW DELHI: 5 out of 11 (~45%) Indian consumers have bought or are planning to buy a new smart TV to upgrade from their old, regular TV and enjoy better entertainment experiences, according to survey findings by CyberMedia Research<\/a> (CMR) released Tuesday.
Sound quality (74%) picture quality (69%), and screen size (56%) are among the top factors that drive the brand selection decision.
“In-home entertainment has taken an entirely new meaning in the new normal. While Indians generally hold onto their TV for an average of eight years, more consumers are now seeking to upgrade their entertainment experiences with the latest TV. Cord-cutting is now a key trend amongst consumers, with internet connectivity in TVs being a key purchase driver,” said Satya Mohanty, Head-Industry Consulting Group (IIG), CMR.
The CMR study revealed that in both Tier 1 and Tier 2 cities, the ease of home delivery (60%), the range of TV choices (53%), and the attractive and affordable payment offers (52%) are the key factors influencing online TV purchases.
CMR noted that 3 in 5 (60%) of TV buyers are exploring their next purchase online, and attributed this shift to an increased digital fluency over the last two years.
“Beyond the born-on-the-internet generation, our study findings point to a shift in the mindset of traditional offline consumers. While touch and feel have been a key part of their purchase journey, they are now more open to exploring TV purchases online,” commented Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR). “Trust, convenience and value are the key purchase drivers.”
The survey findings come at a time when the smart TV segment grew 33% year-on-year in Q1 2022, to reach its highest share of 89% of the overall TV market, according to Counterpoint Research<\/a>.
The firm in a recent report has said that the online channels grew 30% on year to contribute 31% of sales, but offline channels continue to drive the market, contributing 69% to all sales.
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