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<\/span><\/figcaption><\/figure>\n\n\n\n\n\nNEW DELHI: We’ve all been there, when the excitement of buying a piece of furniture from a store turns to dismay on arriving home and discovering it doesn’t look quite right where you planned it — or worse, doesn’t even fit.

5G<\/a> promises to consign such disasters to history and transform our shopping experience with augmented reality (AR<\/a>) tech. IKEA<\/a> has already begun to show what’s possible with AR, with its app enabling customers to see how its catalogue items would look and fit in shoppers’ homes.


But IKEA is only a pioneer among many. By 2020, 100 million people will be shopping in AR online and in-store, according to Gartner<\/a>. Instore, AR will enable shoppers to view additional information on any product simply by pointing their phones at it.

AR adoption

Bill Ray, a senior director analyst at Gartner\n\t\n, demonstrates how AR will transform such everyday tasks as buying a tin of soup: “You’ll be able to see it displayed in a steaming bowl, or with extra bits added to it as a recipe, so you can value-add in that way.”

More dramatically, away from the store, a lot of guesswork will be taken out of the shopping experience, the hit and miss factor. Instead, consumers will be able to try easily before they buy, to visualise products in local environments — everything from imagining new paint on old walls, to trying on leather jackets before deciding on size.

AR opportunity

For Paul Lee, head of telecom, media and, technology research at Deloitte, it is 5G’s speed, reliability of connection, and lack of drop-out that are key to the success of virtual shopping. “You can go from browse, to try, to buy within a minute,” he says.

Lee also cites the growing trend for consumers to try on makeup virtually. “Instagram offers a face filter, so you can try on lipstick and see how it looks. The benefit of 5G here will be more complex filters that you can download, as well as not worrying about the connection dropping at all,” says Lee.

AR experience

You don’t have to be a big brand to take advantage. It’s good news for the smaller businesses too. “The challenge for everyone will be to maintain the retail experience in-store because so much will be accessible elsewhere,” says Ray.

Lee explains why this makes sense: “People like immediacy. So, if you can deliver an immediate experience that’s better than one which has a lag to it, you’ll have an advantage. For every second that you are waiting for a page to load, you get people who give up.”.

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5 g开创零售与基于“增大化现实”技术的革命

速度和可靠性的5 g连接虚拟购物将是成功的关键

  • 发布于2019年9月3日上午08:37坚持
新德里:我们都在那里,当的兴奋从商店购买一件家具变成沮丧到家,发现它看起来不太对,你计划——或者更糟,甚至不健康。

5克承诺交付这样的灾害历史和改变我们的购物体验与增强现实(基于“增大化现实”技术)技术。宜家已经开始显示有什么可能的基于“增大化现实”技术,其应用使客户能够看到目录项看起来和适应消费者的家庭。


但宜家只是众多先驱。到2020年,将有1亿人在基于“增大化现实”技术的在线购物和店内,据Gartner。在仓库内进行的,基于“增大化现实”技术将使消费者查看附加信息在任何产品只要手机指向它。

广告
基于“增大化现实”技术的采用

高级主管比尔•雷Gartner的分析师,演示了如何基于“增大化现实”技术将改变等日常工作买一罐汤:”你就可以看到它显示在一碗,或者添加了额外的比特食谱,你可以增值。”

更富戏剧性的是,离开商店,很多猜测将购物体验,碰巧的因素。相反,消费者将能够轻易尝试他们购买之前,在当地环境,从想象想象产品新油漆旧墙,尝试在皮夹克决定大小。

基于“增大化现实”技术的机会

主管Paul Lee,电信、媒体和科技研究主管德勤5 g的速度、连接的可靠性,以及缺乏退出虚拟购物成功的关键。“你可以从浏览,尝试购买一分钟内,”他说。

李还提到了日益增长的趋势几乎让消费者试妆。“Instagram提供了一个过滤器,所以你可以试穿口红和看看它的样子。5 g的好处会更复杂的过滤器,您可以下载,也不担心连接下降,”李说。

基于“增大化现实”技术的经验

你不必是一个巨大的品牌优势。这是好消息的中小企业乐动扑克。“每个人都将面临的挑战是维持零售体验店内因为太多将会访问其他地方,”雷说。

广告
李解释了为什么这是有道理的:“人们喜欢直接。所以,如果你可以提供一个比一个的直接经验有延迟,你就会有优势。每一秒,你在等待一个页面加载,你会放弃的人。”。

  • 发布于2019年9月3日上午08:37坚持
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\"\"
<\/span><\/figcaption><\/figure>\n\n\n\n\n\nNEW DELHI: We’ve all been there, when the excitement of buying a piece of furniture from a store turns to dismay on arriving home and discovering it doesn’t look quite right where you planned it — or worse, doesn’t even fit.

5G<\/a> promises to consign such disasters to history and transform our shopping experience with augmented reality (AR<\/a>) tech. IKEA<\/a> has already begun to show what’s possible with AR, with its app enabling customers to see how its catalogue items would look and fit in shoppers’ homes.


But IKEA is only a pioneer among many. By 2020, 100 million people will be shopping in AR online and in-store, according to Gartner<\/a>. Instore, AR will enable shoppers to view additional information on any product simply by pointing their phones at it.

AR adoption

Bill Ray, a senior director analyst at Gartner\n\t\n, demonstrates how AR will transform such everyday tasks as buying a tin of soup: “You’ll be able to see it displayed in a steaming bowl, or with extra bits added to it as a recipe, so you can value-add in that way.”

More dramatically, away from the store, a lot of guesswork will be taken out of the shopping experience, the hit and miss factor. Instead, consumers will be able to try easily before they buy, to visualise products in local environments — everything from imagining new paint on old walls, to trying on leather jackets before deciding on size.

AR opportunity

For Paul Lee, head of telecom, media and, technology research at Deloitte, it is 5G’s speed, reliability of connection, and lack of drop-out that are key to the success of virtual shopping. “You can go from browse, to try, to buy within a minute,” he says.

Lee also cites the growing trend for consumers to try on makeup virtually. “Instagram offers a face filter, so you can try on lipstick and see how it looks. The benefit of 5G here will be more complex filters that you can download, as well as not worrying about the connection dropping at all,” says Lee.

AR experience

You don’t have to be a big brand to take advantage. It’s good news for the smaller businesses too. “The challenge for everyone will be to maintain the retail experience in-store because so much will be accessible elsewhere,” says Ray.

Lee explains why this makes sense: “People like immediacy. So, if you can deliver an immediate experience that’s better than one which has a lag to it, you’ll have an advantage. For every second that you are waiting for a page to load, you get people who give up.”.

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