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\"<p>Caesar
Caesar Sengupta, Vice President of Product Management at Google, speaks at the fourth edition of Google for India event, in New Delhi on Tuesday, Aug. 28, 2018.Photo\/Arun Sharma)<\/span><\/figcaption><\/figure> Globally we have over 4 billion internet<\/a> users now and another billion coming in, mostly from Asia. How different are internet<\/a> consumption patterns for these new users compared to those that came before?<\/strong>

Unlike the first billion or so people who came online, the last billion who came online largely in the last three years – primarily from countries like India, Indonesia, Brazil, Nigeria – are very different in one key aspect. You and I probably started our computing journey on laptops and desktops. That was the first computing device we used, but these one billion and the next three billion who will come online will start on a smartphone<\/a>, and in most cases, just stay on a smartphone<\/a>.

Their expectations of what a computer is and what the internet is are very different. It can be something as trivial as that when we think of a keyboard, we think by default of a qwerty keyboard. But a lot of these new users are just voice natives. We find in India, in many villages, where we run our ‘Saathi<\/a>’ programme (to improve digital literacy among rural women), that most of the Saathi<\/a> users actually tend to interact with their phones primarily through voice. Their expectations are different.

Countries like India have leapfrogged compared to where the US and Western Europe are.

Give us a sense of the fastest growing Indian regional languages on the internet and their patterns of growth?<\/strong>

In India, 95% of video<\/a> consumption is in regional Indian languages. Voice is emerging as the preferred mode of input for new internet users and India today leads in the total volume of voice searches in the world. We’re seeing 270% year-on-year growth in voice searches in India, as of 2018.

Recent research indicates that Hindi internet users will outnumber English users by 2021. Marathi is the next biggest but Tamil, Telugu and Kannada are showing the biggest internet adoption rates.

You started Google Tez<\/a> for paments which was then merged into Google Pay. What is the current state of play on digital payments<\/strong>?<\/strong>

We are actually very humbled and surprised by the adoption. When we started, the unified payments interface (UPI) was a very new system and had only existed for about 8 or 9 months. We have been absolutely stunned by how it has expanded. The last number we gave out in February was 45 million users and what was even more surprising was the amount of actual money passing through the system, which at that point was already above $80 billion annualised.

There was a Morgan Stanley report a few months back which said 5-6% of India’s GDP is now moving through UPI. That’s stunning and it’s happened in 18 months.

For us, 70% of our payment users are just outside the top eight Metros, so actually in smaller towns. A large part of our usage, about 30-40%, is between towns.

We have seen what happened in China, when you move from cash to a digital payment system, the kinds and types of commerce that evolve are very unique and different. We are super excited about what is happening in India.

Sundar Pichai in the past has talked about how India is increasingly a place where new projects are first experimented with and then replicated globally, like with Wi-Fi in railways stations. Can you give us more such examples?<\/strong>

We built YouTube offline and Google Maps offline for India a few years back. Very soon we saw huge demand from other countries and now it has been globally rolled out. It’s as useful to you in the Bay area as it is in India. Google Maps offline was a core deep technology problem. It’s a re-architecting of how maps are expressed because there are now roads and paths that can only be taken by a certain type of vehicle.

When we built Files Go, it was a small product because we saw in India and Indonesia people were running out of the space. Surprisingly the US is one of the top countries where it’s being used because needs are fairly uniform across countries. For Wi-Fi in stations, we started with 400 stations in India and now it is deployed in eight countries. India is the biggest deployment but after that it are Indonesia, Mexico, Nigeria, Philippines and other places.

<\/body>","next_sibling":[{"msid":69367744,"title":"MeitY seeks spyware details, India numbers from WhatsApp","entity_type":"ARTICLE","link":"\/news\/meity-seeks-spyware-details-india-numbers-from-whatsapp\/69367744","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":69367856,"entity_type":"ARTICLE","title":"\u201895% of video consumption in India is in regional languages; Hindi internet users will outnumber English users by 2021\u2019","synopsis":"Caesar Sengupta is Google Vice President, Next Billion Users and Payments. He spoke to Nalin Mehta about why India is central to the future global growth of the internet and how this is changing the way digital products are being designed.","titleseo":"telecomnews\/95-of-video-consumption-in-india-is-in-regional-languages-hindi-internet-users-will-outnumber-english-users-by-2021","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":false,"artdate":"2019-05-17 09:22:10","lastupd":"2019-05-17 09:22:10","breadcrumbTags":["Saathi","Smartphone","google tez","Caesar Sengupta","video","Internet"],"secinfo":{"seolocation":"telecomnews\/95-of-video-consumption-in-india-is-in-regional-languages-hindi-internet-users-will-outnumber-english-users-by-2021"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2019-05-17" data-index="article_1">

印度95%的视频消费是在地方语言;北印度互联网用户将在2021年超过英语用户”

凯撒森古普塔是谷歌副总裁,下一个十亿用户和支付。他跟纳梅塔为什么印度是互联网的未来全球经济增长的核心,这是如何改变数码产品设计的方式。

  • 于2019年5月17日09:22坚持
< p >凯撒森古普塔,谷歌产品管理副总裁,在谷歌事件对印度的第四版,在新德里星期二,2018年8月28日。照片/阿伦Sharma) < / p >
凯撒森古普塔,谷歌产品管理副总裁,在谷歌事件对印度的第四版,在新德里星期二,2018年8月28日。照片/阿伦Sharma)
在全球我们有超过40亿人互联网用户现在和另一个十亿,大多来自亚洲。不同的是互联网为这些新用户的消费模式相比之前?

与第一个十亿左右的人在线,最后十亿前来在线很大程度上在过去三年主要来自印度这样的国家,印尼、巴西、尼日利亚——在一个关键方面是非常不同的。你和我可能开始我们的笔记本电脑和台式电脑计算的旅程。这是我们第一计算装置使用,但这些十亿年和三十亿年未来谁会来在线将开始智能手机在大多数情况下,只是停留在一个智能手机。

广告
他们的期望的计算机和互联网是非常不同的。它可以是微不足道的,当我们想到一个键盘,我们认为默认的qwerty键盘。但很多这些新用户只是声音当地人。我们发现在印度,在许多村庄,我们运行我们的‘Saathi的项目(提高农村妇女数码知识水平),大多数的Saathi用户实际上往往与手机交互主要通过声音。他们的期望是不同的。

像印度这样的国家已经超越了比美国和西欧在哪里。

给我们一种增长最快的印度地区语言在互联网上,他们的增长模式?

在印度,95%的视频消费是在地区印度语言。声音正在成为新的互联网用户的首选模式的输入和印度今天在世界上语音搜索的总量。我们看到在印度语音搜索同比增长270%,为2018年。

最近的研究表明,北印度的互联网用户将在2021年超过英语用户。马拉地语是第二大但泰米尔语、泰卢固语和埃纳德语显示最大的互联网使用率。

你开始谷歌特斯分之机构,然后合并成谷歌支付。的当前状态是什么玩数字支付 吗?

广告
我们实际上是非常谦卑,采用所震惊。当我们开始,统一支付接口(UPI)是一个非常新的系统和只存在了约8、9个月。我们已经完全震惊,它如何扩大。最后我们给4500万年2月是用户数量和更令人惊讶的是实际的资金通过这个系统,当时已经年800亿美元上方。

有一个几个月前摩根士丹利(Morgan Stanley)报告说,印度GDP的5 - 6%目前正通过UPI。这是惊人的,它的发生在18个月。

付款对我们来说,70%的用户在前八名地铁,所以实际上在较小的城镇。很大一部分我们的使用,约30 - 40%,城镇之间。

我们已经看到在中国发生了什么,当你从现金转移到一个电子支付系统,种类和类型的商务发展非常独特而不同。我们是超级兴奋是什么发生在印度。

Sundar Pichai过去已经说过印度正日益成为一个新项目的地方首先尝试,然后复制在全球范围内,与wi - fi在铁路车站。你能给我们更多的这样的例子吗?

我们建立了离线YouTube和Google地图离线印度几年前。很快我们看到来自其他国家的巨大需求,现在已经在全球范围内推出。这就对你有用在海湾地区是在印度。谷歌地图离线核心深处的技术问题。重新建构的地图是如何表达的,因为现在的道路和路径,只能采取某种类型的车辆。

当我们建立了文件,这是一个小型的产品,因为我们看到在印度和印尼人的空间。令人惊讶的是,美国是最高的国家之一,它被使用,因为需要各国相当均匀。wi - fi的电台,我们从400年开始站在印度和现在部署在八个国家。印度是最大的部署,但之后是印度尼西亚、墨西哥、尼日利亚、菲律宾和其他地方。

  • 于2019年5月17日09:22坚持

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  • 印度95%的视频消费是在地方语言;北印度互联网用户将在2021年超过英语用户”
\"&lt;p&gt;Caesar
Caesar Sengupta, Vice President of Product Management at Google, speaks at the fourth edition of Google for India event, in New Delhi on Tuesday, Aug. 28, 2018.Photo\/Arun Sharma)<\/span><\/figcaption><\/figure> Globally we have over 4 billion internet<\/a> users now and another billion coming in, mostly from Asia. How different are internet<\/a> consumption patterns for these new users compared to those that came before?<\/strong>

Unlike the first billion or so people who came online, the last billion who came online largely in the last three years – primarily from countries like India, Indonesia, Brazil, Nigeria – are very different in one key aspect. You and I probably started our computing journey on laptops and desktops. That was the first computing device we used, but these one billion and the next three billion who will come online will start on a smartphone<\/a>, and in most cases, just stay on a smartphone<\/a>.

Their expectations of what a computer is and what the internet is are very different. It can be something as trivial as that when we think of a keyboard, we think by default of a qwerty keyboard. But a lot of these new users are just voice natives. We find in India, in many villages, where we run our ‘Saathi<\/a>’ programme (to improve digital literacy among rural women), that most of the Saathi<\/a> users actually tend to interact with their phones primarily through voice. Their expectations are different.

Countries like India have leapfrogged compared to where the US and Western Europe are.

Give us a sense of the fastest growing Indian regional languages on the internet and their patterns of growth?<\/strong>

In India, 95% of video<\/a> consumption is in regional Indian languages. Voice is emerging as the preferred mode of input for new internet users and India today leads in the total volume of voice searches in the world. We’re seeing 270% year-on-year growth in voice searches in India, as of 2018.

Recent research indicates that Hindi internet users will outnumber English users by 2021. Marathi is the next biggest but Tamil, Telugu and Kannada are showing the biggest internet adoption rates.

You started Google Tez<\/a> for paments which was then merged into Google Pay. What is the current state of play on digital payments<\/strong>?<\/strong>

We are actually very humbled and surprised by the adoption. When we started, the unified payments interface (UPI) was a very new system and had only existed for about 8 or 9 months. We have been absolutely stunned by how it has expanded. The last number we gave out in February was 45 million users and what was even more surprising was the amount of actual money passing through the system, which at that point was already above $80 billion annualised.

There was a Morgan Stanley report a few months back which said 5-6% of India’s GDP is now moving through UPI. That’s stunning and it’s happened in 18 months.

For us, 70% of our payment users are just outside the top eight Metros, so actually in smaller towns. A large part of our usage, about 30-40%, is between towns.

We have seen what happened in China, when you move from cash to a digital payment system, the kinds and types of commerce that evolve are very unique and different. We are super excited about what is happening in India.

Sundar Pichai in the past has talked about how India is increasingly a place where new projects are first experimented with and then replicated globally, like with Wi-Fi in railways stations. Can you give us more such examples?<\/strong>

We built YouTube offline and Google Maps offline for India a few years back. Very soon we saw huge demand from other countries and now it has been globally rolled out. It’s as useful to you in the Bay area as it is in India. Google Maps offline was a core deep technology problem. It’s a re-architecting of how maps are expressed because there are now roads and paths that can only be taken by a certain type of vehicle.

When we built Files Go, it was a small product because we saw in India and Indonesia people were running out of the space. Surprisingly the US is one of the top countries where it’s being used because needs are fairly uniform across countries. For Wi-Fi in stations, we started with 400 stations in India and now it is deployed in eight countries. India is the biggest deployment but after that it are Indonesia, Mexico, Nigeria, Philippines and other places.

<\/body>","next_sibling":[{"msid":69367744,"title":"MeitY seeks spyware details, India numbers from WhatsApp","entity_type":"ARTICLE","link":"\/news\/meity-seeks-spyware-details-india-numbers-from-whatsapp\/69367744","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":69367856,"entity_type":"ARTICLE","title":"\u201895% of video consumption in India is in regional languages; Hindi internet users will outnumber English users by 2021\u2019","synopsis":"Caesar Sengupta is Google Vice President, Next Billion Users and Payments. He spoke to Nalin Mehta about why India is central to the future global growth of the internet and how this is changing the way digital products are being designed.","titleseo":"telecomnews\/95-of-video-consumption-in-india-is-in-regional-languages-hindi-internet-users-will-outnumber-english-users-by-2021","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":false,"artdate":"2019-05-17 09:22:10","lastupd":"2019-05-17 09:22:10","breadcrumbTags":["Saathi","Smartphone","google tez","Caesar Sengupta","video","Internet"],"secinfo":{"seolocation":"telecomnews\/95-of-video-consumption-in-india-is-in-regional-languages-hindi-internet-users-will-outnumber-english-users-by-2021"}}" data-news_link="//www.iser-br.com/news/95-of-video-consumption-in-india-is-in-regional-languages-hindi-internet-users-will-outnumber-english-users-by-2021/69367856">