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The study said the trend of using mobile phones for e-commerce purchases in the APAC region is particularly noted in China (45%), India (42%), Indonesia (39%) and Singapore (33%). The study, polled consumers in the region, also revealed that 63% of consumers agreed that their mobile device is becoming the most important shopping tool.
In the region, apparel, toys and wearables remain the top three most popular products purchased online with over 50% of consumers made online purchases in these categories in the past six months. Other categories like beauty, personal care and baby care were also trending, GfK said.
The study, however, also noted that while FMCG products<\/a> are mainly bought through smartphones, larger items like laptops and appliances tend to be purchased on personal computers.
Making payments via mobile phones continues to be a popular option with APAC consumers<\/a> when shopping online as well as at the physical store. Over half of the region’s consumers agreed that they prefer to use this mode of payment when transacting online and in the physical store. Mobile payment<\/a> usage has grown by 30% over last year mainly driven by millennial shoppers.
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研究表明使用手机购买电子商务的趋势在亚太地区特别指出在中国(45%)、印度(42%)、印尼(39%)和新加坡(33%)。研究中,调查了该地区消费者,还透露,63%的消费者认为他们的移动设备正成为最重要的购物工具。
在该地区,服装、玩具和衣物仍是三大最受欢迎的产品在网上购买了50%的消费者在网上购买这些类别在过去的六个月。其他类别,如美,个人护理和婴儿护理也是趋势,GfK说。
然而,这项研究也指出,虽然快速消费品的产品主要是通过智能手机,购买更大的物品,如笔记本电脑和电器上倾向于购买个人电脑。
通过手机支付仍然是一个受欢迎的选择亚太地区消费者当网上购物以及在物理存储。超过一半的地区的消费者同意,他们更喜欢使用这付款方式交易网络和物理存储。移动支付使用比去年增长了30%主要由千禧年的购物者。
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