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\"\"NEW DELHI: Instagram<\/a> today said its userbase in India<\/a> has doubled over the last year as an increasing number of youngsters turn to Facebook's mobile photo-sharing service to express themselves.
\n
\nInstagram, which has over 400 million users globally with 75 per cent of its userbase outside the US, does not give country-specific user details.
\n
\n\"Instagram has gained immense popularity and people are using it to express themselves. Our monthly actives in India have more than doubled over the past year (as of September 2015) and the momentum continues to build,\" Facebook India MD Kirthiga Reddy told reporters here.
\n
\nIn India, 18-24 age group is the most active on Instagram, she added.
\n
\nInstagram has grown to more than 400 million users this year and among the last 100 million to join Instagram, more than half live in Asia and Europe, Reddy said.
\n
\nIn 2012, Facebook had acquired Instagram for USD 1 billion.
\n
\nInstagram commissioned a study to understand the usage pattern in India and found over 90 per cent of its users in the country to be under 30 years of age.
\n
\n\"Indians on Instagram are mostly young, mobile-first users with high spending power. They follow brands to keep in touch with the latest products, learn about deals and shop for products online and over 50 per cent of Indian Instagrammers have frequently purchased products and services from the brands they follow,\" the study conducted by Nielsen said.
\n
\nAlso, Indians use Instagram to express themselves artistically among like-minded people, follow celebrity trends as well as to discover and share food and travel options, it said.
\n
\n\"These insights are useful as we get a better understanding of our audience. In September, we opened our platform to businesses of all sizes in India and helping advertisers drive results,\" she said.
\n
In India, advertisers on Instagram include P&G, Nestle<\/a>, Paper Boat, Grofers, TrulyMadly<\/a> Matchmakers and Sportskeeda, among others. \n<\/body>","next_sibling":[{"msid":49828627,"title":"PayUbiz launches Magic Retry feature","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/payubiz-launches-magic-retry-feature\/49828627","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":49831278,"entity_type":"ARTICLE","title":"Active userbase in India doubles in one year: Instagram","synopsis":"In India, advertisers on Instagram include P&G, Nestle, Paper Boat, Grofers, TrulyMadly Matchmakers and Sportskeeda, among others.","titleseo":"mvas-apps\/active-userbase-in-india-doubles-in-one-year-instagram","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2015-11-18 16:31:52","lastupd":"2015-11-18 16:46:50","breadcrumbTags":["MVAS\/Apps","India","Nestle","Instagram","User base","TrulyMadly"],"secinfo":{"seolocation":"mvas-apps\/active-userbase-in-india-doubles-in-one-year-instagram"}}" data-authors="[" "]" data-category-name="MVAS/Apps" data-category_id="16" data-date="2015-11-18" data-index="article_1">

活跃的用户群在印度一年双打:Instagram

在印度,广告商在Instagram包括宝洁、雀巢、纸船,Grofers, TrulyMadly媒人Sportskeeda,等等。

  • 2015年11月18日更新是04:46点
新德里消息:Instagram今天的userbase说印度在过去一年中翻了一番,随着越来越多的年轻人把Facebook的手机照片分享服务来表达自己。

Instagram,全球有超过4亿用户75%的用户在美国以外,并没有给出具体国家的用户的细节。

“Instagram获得了巨大的受欢迎程度和人们用它来表达自己。我们每月的活性物在印度在过去一年翻了一番(截止2015年9月)和动量仍在继续,“Facebook印度医学Kirthiga Reddy告诉记者。

在印度,18 - 24年龄段最活跃在Instagram,她补充道。

Instagram今年已经超过4亿用户,在过去的1亿加入Instagram,一半以上生活在亚洲和欧洲,Reddy说。

2012年,Facebook以10亿美元收购了Instagram。

Instagram委托进行的一项研究来理解印度的使用模式,发现超过90%的用户在30岁以下。

“印度人Instagram大多年轻,尝试用户消费能力高。他们遵循品牌最新产品保持联系,了解交易和在线购买产品和超过50%的印度Instagrammers经常购买产品和服务的品牌,”这项研究由尼尔森说。

同时,印第安人用Instagram来表达自己的艺术与我志同道合的人,跟随名人的趋势以及发现和分享食物和旅游选择,它说。

“这些见解是有用,因为我们更好地理解我们的观众。今年9月,我们打开我们的平台,各种规模的企业在印度和帮助广告客户驱动的结果,”她说。

在印度,广告商在Instagram包括宝洁,雀巢纸船,GrofersTrulyMadly媒人和Sportskeeda等等。
  • 发布于2015年11月18日04:31点坚持
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\"\"NEW DELHI: Instagram<\/a> today said its userbase in India<\/a> has doubled over the last year as an increasing number of youngsters turn to Facebook's mobile photo-sharing service to express themselves.
\n
\nInstagram, which has over 400 million users globally with 75 per cent of its userbase outside the US, does not give country-specific user details.
\n
\n\"Instagram has gained immense popularity and people are using it to express themselves. Our monthly actives in India have more than doubled over the past year (as of September 2015) and the momentum continues to build,\" Facebook India MD Kirthiga Reddy told reporters here.
\n
\nIn India, 18-24 age group is the most active on Instagram, she added.
\n
\nInstagram has grown to more than 400 million users this year and among the last 100 million to join Instagram, more than half live in Asia and Europe, Reddy said.
\n
\nIn 2012, Facebook had acquired Instagram for USD 1 billion.
\n
\nInstagram commissioned a study to understand the usage pattern in India and found over 90 per cent of its users in the country to be under 30 years of age.
\n
\n\"Indians on Instagram are mostly young, mobile-first users with high spending power. They follow brands to keep in touch with the latest products, learn about deals and shop for products online and over 50 per cent of Indian Instagrammers have frequently purchased products and services from the brands they follow,\" the study conducted by Nielsen said.
\n
\nAlso, Indians use Instagram to express themselves artistically among like-minded people, follow celebrity trends as well as to discover and share food and travel options, it said.
\n
\n\"These insights are useful as we get a better understanding of our audience. In September, we opened our platform to businesses of all sizes in India and helping advertisers drive results,\" she said.
\n
In India, advertisers on Instagram include P&G, Nestle<\/a>, Paper Boat, Grofers, TrulyMadly<\/a> Matchmakers and Sportskeeda, among others. \n<\/body>","next_sibling":[{"msid":49828627,"title":"PayUbiz launches Magic Retry feature","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/payubiz-launches-magic-retry-feature\/49828627","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":49831278,"entity_type":"ARTICLE","title":"Active userbase in India doubles in one year: Instagram","synopsis":"In India, advertisers on Instagram include P&G, Nestle, Paper Boat, Grofers, TrulyMadly Matchmakers and Sportskeeda, among others.","titleseo":"mvas-apps\/active-userbase-in-india-doubles-in-one-year-instagram","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2015-11-18 16:31:52","lastupd":"2015-11-18 16:46:50","breadcrumbTags":["MVAS\/Apps","India","Nestle","Instagram","User base","TrulyMadly"],"secinfo":{"seolocation":"mvas-apps\/active-userbase-in-india-doubles-in-one-year-instagram"}}" data-news_link="//www.iser-br.com/news/mvas-apps/active-userbase-in-india-doubles-in-one-year-instagram/49831278">