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<\/span><\/figcaption><\/figure>Asia’s two richest men -- Gautam Adani<\/a> and Mukesh Ambani<\/a> -- are doubling down on India’s media sector, intensifying competition in an arena where Netflix<\/a> Inc. and Amazon<\/a>.com Inc. are also vying for more than a billion viewers.

Viacom18 Media Pvt., Ambani’s local joint venture with Paramount Global, is set to receive 135 billion rupees ($1.8 billion) in a funding round led by James Murdoch-backed Bodhi Tree Systems. Adani Enterprises<\/a> Ltd., the tycoon’s flagship company, said separately that it has established a new media subsidiary, signaling his ambitions to tap the growing market.

The Viacom18 investment and Adani<\/a>’s entry into media mark a new phase in the battle for eyeballs and content in a market with a robust local film industry, a growing middle class and rapidly expanding access to the internet. But it’s also proved to be a tough market. Struggling to add subscribers, Netflix, for instance, has had to cut its fees to lure price-conscious users.

Still, “India is the only full-scale, high-growth opportunity in Asia outside of China,” said Vivek Couto, executive director at Media Partners Asia. “Indonesia is also there, but it’s still a few pegs down still in terms of scalability.”

Reliance<\/a> shares rose as much as 2.2% in Mumbai on Thursday. TV18 Broadcast Ltd. plunged as much as 18%, while Network18 slumped 19%.

While Ambani’s Reliance Industries Ltd. is widening its footprint in the Indian media sector through his Network18 Media & Investments Ltd., Adani is just starting out. Last month, Adani Media Ventures Ltd. agreed to buy a stake in Quintillion Business Media Pvt., according to a statement. Quintillion was an Indian partner of Bloomberg LP, the parent of Bloomberg News.

With the $1.8 billion from Bodhi Tree and an additional $216 million from a Reliance arm, Viacom18 is preparing for an epic faceoff with Disney, Amazon and Sony Group Corp. for broadcast rights of Indian Premier League, a prized annual cricket tournament that’s roughly equivalent to the Super Bowl. Bids are likely to exceed $5 billion, people familiar with the matter have said.

Last year’s edition of the IPL brought in 380 million viewers, and whichever broadcaster wins the rights will likely secure millions of new subscribers in a highly competitive market.

The investment by Bodhi Tree also marks the return of the Murdoch family to an entertainment market it ceded when Walt Disney Co. took over a swath of 21st Century Fox assets, including Star India, in 2019. Disney now owns Hotstar, a streaming platform popular with millions of cricket fans around the world.

Bodhi Tree is a newly formed platform between Murdoch and Uday Shankar, the former chief of Star India and later Disney Asia. Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, is an investor.

Separately, Adani group said Wednesday that it incorporated AMG Media Networks, adding it would focus on publishing, advertising, broadcasting and distributing content over different types of media networks. It didn’t elaborate.

Just late last year, Sony and Zee Entertainment Enterprises Ltd., run by a local media mogul, agreed to a merger that would create a media behemoth valued at about $10 billion.<\/body>","next_sibling":[{"msid":91150678,"title":"China's Huawei posts Q1 revenue drop, says handsets now more available","entity_type":"ARTICLE","link":"\/news\/chinas-huawei-posts-q1-revenue-drop-says-handsets-now-more-available\/91150678","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"91147529","title":"The Mukesh Ambani-Gautam Adani rivalry is about to get intense","entity_type":"IMAGES","seopath":"industry\/media\/entertainment\/media\/adani-vs-ambani-asias-two-richest-men-prepare-for-battle-with-netflix-amazon\/the-mukesh-ambani-gautam-adani-rivalry-is-about-to-get-intense","category_name":"Gautam Adani, Mukesh Ambani prepare for big battle with Netflix and Amazon","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-63260\/91147529.cms?width=150&height=112","link":"\/image\/industry\/media\/entertainment\/media\/adani-vs-ambani-asias-two-richest-men-prepare-for-battle-with-netflix-amazon\/the-mukesh-ambani-gautam-adani-rivalry-is-about-to-get-intense\/91147529"}],"msid":91150791,"entity_type":"ARTICLE","title":"Adani, Ambani prepare for battle with Netflix, Amazon","synopsis":"Asia\u2019s two richest men -- Gautam Adani and Mukesh Ambani -- are doubling down on India\u2019s media sector, intensifying competition in an arena where Netflix Inc. and Amazon.com Inc. are also vying for more than a billion viewers.","titleseo":"telecomnews\/adani-ambani-prepare-for-battle-with-netflix-amazon","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":628,"shares":0,"engagementtimems":1814000},"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2022-04-28 16:28:22","lastupd":"2022-04-28 16:29:41","breadcrumbTags":["Netflix","Gautam Adani","Mukesh Ambani","reliance","Amazon","Adani","viacom 18","Adani Enterprises","James Murdoch","mvas\/apps"],"secinfo":{"seolocation":"telecomnews\/adani-ambani-prepare-for-battle-with-netflix-amazon"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-04-28" data-index="article_1">

Adani,安巴尼和Netflix准备战斗,亚马逊

亚洲的两个富有的人——Gautam Adani和穆凯什•安巴尼,加倍的印度媒体行业日益激烈的竞争在一个竞技场,Netflix inc .)和Amazon.com inc .也争夺超过十亿观众。

  • 更新于2022年4月28日04:29点坚持
阅读: 100年行业专业人士
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亚洲的两个富有的人,高塔姆·阿达尼和穆凯什•安巴尼——是加倍的印度媒体行业日益激烈的竞争场所网飞公司公司和亚马逊。com公司也争夺超过十亿观众。

Viacom18媒体Pvt,与全球霸主,安巴尼的本地合资公司将获得1350亿卢比(合18亿美元)资金轮由詹姆斯Murdoch-backed菩提树系统。印度阿达尼企业有限公司,这位大亨的旗舰公司,分别表示,它已经建立了一个新的媒体子公司,暗示他的野心利用不断增长的市场。

Viacom18投资和印度阿达尼的进入媒体争夺眼球的标志着一个新的阶段和内容在市场与当地一个健壮的电影产业,不断壮大的中产阶级和迅速扩张的访问互联网。但它也被证明是一个不易经营的市场。努力增加用户,Netflix,例如,不得不削减费用来吸引价格敏感的用户有效。

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不过,“印度是唯一的全面,在亚洲以外的中国高增长的机会,”维韦克•库托(Vivek Couto)表示Media Partners Asia执行董事。“印尼也有,但它仍然是几个钉子还可伸缩性的。”

依赖周四在孟买的股票上涨了2.2%。TV18广播有限公司下跌18%,而Network18下跌19%。

而安巴尼的Reliance Industries Ltd .)正在扩大其足迹在印度媒体部门通过他Network18媒体&投资有限公司,印度阿达尼只是开始。上个月,印度阿达尼媒体投资有限公司同意购买的股份百万的三次方商业媒体Pvt。根据一项声明。百万的三次方是彭博资讯的印度合作伙伴,彭博新闻的父母。乐动扑克

18亿美元的菩提树和额外的2.16亿美元从一个依赖的手臂,Viacom18正在准备一个史诗般的对峙与迪斯尼,亚马逊和索尼集团公司印度板球超级联赛的转播权,宝贵的年度板球大致相当于超级碗的比赛。报价可能会超过50亿美元,据知情人士说。

去年的3.8亿年版的IPL将观众,和哪个电视台赢得权利可能会获得数以百万计的新用户在一个高度竞争的市场。

菩提树也标志着投资回报的默多克家族娱乐市场时放弃了华特-迪士尼公司接管了21世纪福克斯公司的资产,包括印度明星,2019年。迪斯尼现在拥有Hotstar流媒体平台受世界各地数以百万计的板球球迷的欢迎。

广告
菩提树是一个新成立的平台之间的默多克和Uday Shankar明星的前首席亚洲印度和后来迪斯尼。卡塔尔投资局,卡塔尔的主权财富基金的国家,是一个投资者。

另外,阿达尼集团周三表示,它结合AMG媒体网络,还将专注于出版、广告、广播和分发内容对不同类型的媒体网络。它没有详细说明。

去年年底,索尼和Zee娱乐企业有限公司,由当地的媒体大亨,同意合并,这将创建一个媒体巨头价值约100亿美元。
  • 发布于2022年4月28日下午04:28坚持
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\"\"
<\/span><\/figcaption><\/figure>Asia’s two richest men -- Gautam Adani<\/a> and Mukesh Ambani<\/a> -- are doubling down on India’s media sector, intensifying competition in an arena where Netflix<\/a> Inc. and Amazon<\/a>.com Inc. are also vying for more than a billion viewers.

Viacom18 Media Pvt., Ambani’s local joint venture with Paramount Global, is set to receive 135 billion rupees ($1.8 billion) in a funding round led by James Murdoch-backed Bodhi Tree Systems. Adani Enterprises<\/a> Ltd., the tycoon’s flagship company, said separately that it has established a new media subsidiary, signaling his ambitions to tap the growing market.

The Viacom18 investment and Adani<\/a>’s entry into media mark a new phase in the battle for eyeballs and content in a market with a robust local film industry, a growing middle class and rapidly expanding access to the internet. But it’s also proved to be a tough market. Struggling to add subscribers, Netflix, for instance, has had to cut its fees to lure price-conscious users.

Still, “India is the only full-scale, high-growth opportunity in Asia outside of China,” said Vivek Couto, executive director at Media Partners Asia. “Indonesia is also there, but it’s still a few pegs down still in terms of scalability.”

Reliance<\/a> shares rose as much as 2.2% in Mumbai on Thursday. TV18 Broadcast Ltd. plunged as much as 18%, while Network18 slumped 19%.

While Ambani’s Reliance Industries Ltd. is widening its footprint in the Indian media sector through his Network18 Media & Investments Ltd., Adani is just starting out. Last month, Adani Media Ventures Ltd. agreed to buy a stake in Quintillion Business Media Pvt., according to a statement. Quintillion was an Indian partner of Bloomberg LP, the parent of Bloomberg News.

With the $1.8 billion from Bodhi Tree and an additional $216 million from a Reliance arm, Viacom18 is preparing for an epic faceoff with Disney, Amazon and Sony Group Corp. for broadcast rights of Indian Premier League, a prized annual cricket tournament that’s roughly equivalent to the Super Bowl. Bids are likely to exceed $5 billion, people familiar with the matter have said.

Last year’s edition of the IPL brought in 380 million viewers, and whichever broadcaster wins the rights will likely secure millions of new subscribers in a highly competitive market.

The investment by Bodhi Tree also marks the return of the Murdoch family to an entertainment market it ceded when Walt Disney Co. took over a swath of 21st Century Fox assets, including Star India, in 2019. Disney now owns Hotstar, a streaming platform popular with millions of cricket fans around the world.

Bodhi Tree is a newly formed platform between Murdoch and Uday Shankar, the former chief of Star India and later Disney Asia. Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, is an investor.

Separately, Adani group said Wednesday that it incorporated AMG Media Networks, adding it would focus on publishing, advertising, broadcasting and distributing content over different types of media networks. It didn’t elaborate.

Just late last year, Sony and Zee Entertainment Enterprises Ltd., run by a local media mogul, agreed to a merger that would create a media behemoth valued at about $10 billion.<\/body>","next_sibling":[{"msid":91150678,"title":"China's Huawei posts Q1 revenue drop, says handsets now more available","entity_type":"ARTICLE","link":"\/news\/chinas-huawei-posts-q1-revenue-drop-says-handsets-now-more-available\/91150678","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"91147529","title":"The Mukesh Ambani-Gautam Adani rivalry is about to get intense","entity_type":"IMAGES","seopath":"industry\/media\/entertainment\/media\/adani-vs-ambani-asias-two-richest-men-prepare-for-battle-with-netflix-amazon\/the-mukesh-ambani-gautam-adani-rivalry-is-about-to-get-intense","category_name":"Gautam Adani, Mukesh Ambani prepare for big battle with Netflix and Amazon","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-63260\/91147529.cms?width=150&height=112","link":"\/image\/industry\/media\/entertainment\/media\/adani-vs-ambani-asias-two-richest-men-prepare-for-battle-with-netflix-amazon\/the-mukesh-ambani-gautam-adani-rivalry-is-about-to-get-intense\/91147529"}],"msid":91150791,"entity_type":"ARTICLE","title":"Adani, Ambani prepare for battle with Netflix, Amazon","synopsis":"Asia\u2019s two richest men -- Gautam Adani and Mukesh Ambani -- are doubling down on India\u2019s media sector, intensifying competition in an arena where Netflix Inc. and Amazon.com Inc. are also vying for more than a billion viewers.","titleseo":"telecomnews\/adani-ambani-prepare-for-battle-with-netflix-amazon","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":628,"shares":0,"engagementtimems":1814000},"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2022-04-28 16:28:22","lastupd":"2022-04-28 16:29:41","breadcrumbTags":["Netflix","Gautam Adani","Mukesh Ambani","reliance","Amazon","Adani","viacom 18","Adani Enterprises","James Murdoch","mvas\/apps"],"secinfo":{"seolocation":"telecomnews\/adani-ambani-prepare-for-battle-with-netflix-amazon"}}" data-news_link="//www.iser-br.com/news/adani-ambani-prepare-for-battle-with-netflix-amazon/91150791">