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New Delhi: Digital technology<\/a> firm InMobi<\/a>'s social media arm Roposo is in discussions with Reliance Retail<\/a> for a social commerce related business deal which is expected to be rolled out in the next two quarters, a top official said on Tuesday.
SoftBank-backed InMobi's co-founder and CEO Naveen Tewari told PTI in an interview that the company is looking to reach 1 billion users in the next 2-3 years by building various partnerships and expanding its footprint overseas.
\"We are partnering with Reliance Retail to provide the e-commerce back-end for a new generation front -- a commerce experience of influencer-led entertainment and commerce,\" Tewari said.
He said about a year back, Walmart<\/a> and TikTok entered into a similar deal to promote sales on social media platforms instead of taking the traditional advertisement route but it could not pick up.
\"It actually became a great way to do commerce. That is what we are replicating here. It will take 3-6 months. We are talking about integrating the back-end system,\" Tewari said.
Jio Platforms<\/a> has announced investment of USD 200 million (about Rs 1,500 crore) in InMobi's Singapore subsidiary Glance for a 17 per cent stake. The company provides mobile screen lock and content displayed on it. Glance has a presence across 400 million mobile devices<\/a> across Asia.
The transaction values Glance at USD 1.8 billion.
\"We did need capital because we are building a consumer platform globally. The primary reason for taking (investment) from Jio is that I absolutely adore Mr Mukesh Ambani, his audacity to build and disrupt industry after industry. It is a childhood dream to be associated with him. Second, they are one of the most advanced carriers of the world,\" Tewari said.
Besides stake purchase, Jio's Pragati OS will integrate Glance.
Glance is also backed by technology giant Google<\/a> and Silicon Valley-based venture fund Mithril Capital.
Tewari said the company will initially use the fund to enhance business in Latin America and US.<\/body>","next_sibling":[{"msid":89604967,"title":"RailTel announces consolidated income of Rs 474.15 crore in Q3 of FY22","entity_type":"ARTICLE","link":"\/news\/railtel-announces-consolidated-income-of-rs-474-15-crore-in-q3-of-fy22\/89604967","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":89604975,"entity_type":"ARTICLE","title":"After Glance, InMobi's Roposo to enter business deal with Reliance Retail","synopsis":"SoftBank-backed InMobi's co-founder and CEO Naveen Tewari told PTI in an interview that the company is looking to reach 1 billion users in the next 2-3 years by building various partnerships and expanding its footprint overseas.","titleseo":"telecomnews\/after-glance-inmobis-roposo-to-enter-business-deal-with-reliance-retail","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":105,"shares":0,"engagementtimems":501000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2022-02-16 07:52:59","lastupd":"2022-02-16 07:57:30","breadcrumbTags":["InMobi","walmart","reliance retail","jio platforms","google","softbank","Digital technology","devices"],"secinfo":{"seolocation":"telecomnews\/after-glance-inmobis-roposo-to-enter-business-deal-with-reliance-retail"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-02-16" data-index="article_1">
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一眼后,InMobi Roposo进入业务处理信实零售
控股InMobi Naveen特瓦芮的联合创始人兼首席执行官告诉PTI在接受采访时说,该公司希望在未来2 - 3年内达到10亿用户通过建立各种合作和海外扩张自己的地盘。
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新德里消息:数字技术公司InMobi社交媒体的手臂Roposo讨论信实零售社交商务相关业务协议预计将在未来两个季度推出,一位高级官员周二表示。
控股InMobi Naveen特瓦芮的联合创始人兼首席执行官告诉PTI在接受采访时说,该公司希望在未来2 - 3年内达到10亿用户通过建立各种合作和海外扩张自己的地盘。
“我们与信实零售合作提供了新一代的电子商务后端面前——一个商务influencer-led娱乐和商务经验,"特瓦芮说。
他说一年左右回来,沃尔玛和TikTok签订了一份类似的协议来促进销售广告在社交媒体平台上,而不是传统的路线,但不能接。
“它实际上成为一个伟大的办法。这就是我们在这里复制。它需要3 - 6个月。我们谈论的是集成后端系统,"特瓦芮说。
Jio平台宣布投资2亿美元(约1500卢比)展示的新加坡子公司17%的股权。公司提供手机屏幕锁和内容上显示它。一眼已存在于4亿移动设备在亚洲。
事务一眼值18亿美元。
“我们确实需要资金,因为我们正在构建一个全球消费平台。从Jio(投资)的主要原因是,我绝对崇拜穆凯什•安巴尼先生,他的无畏和扰乱行业行业。这是一个童年的梦想和他有关。其次,他们是世界上最先进的航空公司之一,"特瓦芮说。
除了购买股份,Jio Pragati操作系统将整合一瞥。
一眼也支持的科技巨头谷歌和硅谷的风险基金虚构的资本。
特瓦芮表示,该公司最初将使用该基金来增强在拉丁美洲和美国的业务。
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