The goodies are starting to flow for home broadband users even before Reliance Jio Infocomm launches these services commercially. 公司一位高管证实,Airtel现在分发“折扣15%和20%用户选择国内宽带包(提供300 Mbps的速度),六个月和一年分别在其89 -城市有线宽带服务足迹”。 家庭宽带用户的东西开始流之前依赖Jio Infocomm启动这些服务商业化。
Bharti Airtel<\/a>, the country’s No 1 telco and second-largest wired broadband<\/a> player, has silently started offering hefty discounts to home broadband users across India in a bid to retain its 2.5 million-strong active wired broadband<\/a> customer base ahead of Jio’s ambitious fibre-to-the-home (FTTH<\/a>) services launch likely later this year.
A senior company executive confirmed that Airtel<\/a> is now dishing out “15% and 20% discounts to users opting for its home broadband packs (offering up to 300 Mbps speeds) for six months and one year respectively across its 89-city wired broadband services footprint”.
These discount offers till recently were only available in Hyderabad.
Naveen Kulkarni, telecom analyst at PhillipCapital, said Airtel’s move to extend the discount offers nationally “is a clear customer-retention strategy aimed at locking home broadband users and pre-empting churn, with an eye on Jio’s launch”.
For instance, a Delhi user opting for Airtel’s ₹999 per month home broadband plan — offering 250 GB of data at speeds of 100 Mbps — for six months will pay ₹848 a month, translating in a total payout of ₹5,090. If he opts for the same plan for a year, the monthly payout dips to ₹799, translating in an annual payout of ₹9,590. The twin discount offers hold but pack values vary from city to city, the executive cited above said.
Airtel though is yet to extend its recent decision to remove the FUP (fair usage policy) data limit on its home broadband packs in Hyderabad, to other cities. Removal of the FUP limit makes a data plan an unlimited one.
Bharti Airtel did not reply to ET’s<\/b> queries.
Wired broadband market leader Bharat Sanchar Nigam (BSNL<\/a>) isn’t resting on its oars either ahead of Jio’s imminent entry. The state-run carrier has unveiled two ultra-aggressive monthly FTTH<\/a> plans of ₹777 and ₹1,277, offering a whopping 500 GB and 750 GB of data at speeds of 50 Mbps and 100 Mbps respectively in its bid to hold on to its 9.2 million-strong home broadband user base.
To sweeten matters further, BSNL<\/a> is offering users opting for these promotional packs (with 90-days validity) bonus goodies by way of unlimited voice calls to any network.
“The two new promotional offers reflect BSNL’s realisation that it needs to be far more nimble, innovative and aggressive on the field to withstand immediate competition from Bharti Airtel, and subsequently from Jio, to retain its market leadership in the fibre-based home broadband services space,” a top company executive told ET.
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Airtel BSNL坚持宽带用户提供大的折扣
Bharti附近的旅馆1号,中国电信和第二大有线宽带球员,已经默默地开始提供大幅折扣在印度家庭宽带用户,以保持其2.5多万活跃有线宽带客户提前Jio雄心勃勃的光纤到家庭(FTTH)服务可能在今年晚些时候推出。
公司一位高管证实附近的旅馆现在分发”15%和20%的折扣为其家庭宽带用户选择包(提供300 Mbps的速度),六个月和一年分别在其89 -城市有线宽带服务足迹”。
Naveen Kulkarni PhillipCapital电信分析师说,Airtel的举动将折扣提供全国”是一个明确的客户保留策略旨在锁定家庭宽带用户和防范搅动,着眼于Jio发射”。
例如,印度的用户选择Airtel₹999家庭宽带计划——提供每月250 GB的数据100 Mbps的速度——六个月将支付₹848一个月,在5090年总支付₹翻译。如果他选择同样的计划了一年,每月的支出下降₹799在9590年每年支付₹翻译。双胞胎的折扣提供但包价值观不同城市,上面引述的执行官说。
Airtel虽然尚未扩大其最近决定移除管理方(公平用法政策)数据限制国内宽带包在海德拉巴,到其他城市。管理方的限制使得一个无限数据计划。
Bharti Airtel没有回复等的查询。
有线宽带市场领袖Bharat Sanchar Nigam说(BSNL)不是放在它的桨Jio即将入口的前面。国营航空公司公布了两个ultra-aggressive每月FTTH₹777和₹1277计划,提供高达500 g和750 g的数据分别为50 Mbps, 100 Mbps的速度在其为了保住9.2多万家庭宽带用户基础。
进一步优化问题,BSNL提供用户选择这些促销包(90 -天有效期)奖金糖果通过无限网络语音通话。
”这两个新优惠反映BSNL意识到,它需要更灵活,创新和积极的在球场上能够承受直接的竞争Bharti Airtel,随后从Jio,保持其市场领导fibre-based家庭宽带服务的空间,”一位公司高管告诉等。
The goodies are starting to flow for home broadband users even before Reliance Jio Infocomm launches these services commercially.
Bharti Airtel<\/a>, the country’s No 1 telco and second-largest wired broadband<\/a> player, has silently started offering hefty discounts to home broadband users across India in a bid to retain its 2.5 million-strong active wired broadband<\/a> customer base ahead of Jio’s ambitious fibre-to-the-home (FTTH<\/a>) services launch likely later this year.
A senior company executive confirmed that Airtel<\/a> is now dishing out “15% and 20% discounts to users opting for its home broadband packs (offering up to 300 Mbps speeds) for six months and one year respectively across its 89-city wired broadband services footprint”.
These discount offers till recently were only available in Hyderabad.
Naveen Kulkarni, telecom analyst at PhillipCapital, said Airtel’s move to extend the discount offers nationally “is a clear customer-retention strategy aimed at locking home broadband users and pre-empting churn, with an eye on Jio’s launch”.
For instance, a Delhi user opting for Airtel’s ₹999 per month home broadband plan — offering 250 GB of data at speeds of 100 Mbps — for six months will pay ₹848 a month, translating in a total payout of ₹5,090. If he opts for the same plan for a year, the monthly payout dips to ₹799, translating in an annual payout of ₹9,590. The twin discount offers hold but pack values vary from city to city, the executive cited above said.
Airtel though is yet to extend its recent decision to remove the FUP (fair usage policy) data limit on its home broadband packs in Hyderabad, to other cities. Removal of the FUP limit makes a data plan an unlimited one.
Bharti Airtel did not reply to ET’s<\/b> queries.
Wired broadband market leader Bharat Sanchar Nigam (BSNL<\/a>) isn’t resting on its oars either ahead of Jio’s imminent entry. The state-run carrier has unveiled two ultra-aggressive monthly FTTH<\/a> plans of ₹777 and ₹1,277, offering a whopping 500 GB and 750 GB of data at speeds of 50 Mbps and 100 Mbps respectively in its bid to hold on to its 9.2 million-strong home broadband user base.
To sweeten matters further, BSNL<\/a> is offering users opting for these promotional packs (with 90-days validity) bonus goodies by way of unlimited voice calls to any network.
“The two new promotional offers reflect BSNL’s realisation that it needs to be far more nimble, innovative and aggressive on the field to withstand immediate competition from Bharti Airtel, and subsequently from Jio, to retain its market leadership in the fibre-based home broadband services space,” a top company executive told ET.
<\/p><\/body>","next_sibling":[{"msid":65063470,"title":"GTL Infra lenders may sell loan to ARC","entity_type":"ARTICLE","link":"\/news\/gtl-infra-lenders-may-sell-loan-to-arc\/65063470","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":65063521,"entity_type":"ARTICLE","title":"Airtel, BSNL offer big discounts to hold on to broadband users","synopsis":"A senior company executive confirmed that Airtel is now dishing out \u201c15% and 20% discounts to users opting for its home broadband packs (offering up to 300 Mbps speeds) for six months and one year respectively across its 89-city wired broadband services footprint\u201d.\n","titleseo":"telecomnews\/airtel-bsnl-offer-big-discounts-to-hold-on-to-broadband-users","status":"ACTIVE","authors":[{"author_name":"Kalyan Parbat","author_link":"\/author\/4437\/kalyan-parbat","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/4437.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":4437,"author_name":"Kalyan Parbat","author_seo_name":"kalyan-parbat","designation":"Assistant Telecom Editor at the Level of Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-07-20 09:12:01","lastupd":"2018-07-20 09:13:15","breadcrumbTags":["BSNL","Airtel","FTTH","Industry","Wired broadband"],"secinfo":{"seolocation":"telecomnews\/airtel-bsnl-offer-big-discounts-to-hold-on-to-broadband-users"}}" data-news_link="//www.iser-br.com/news/airtel-bsnl-offer-big-discounts-to-hold-on-to-broadband-users/65063521">
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