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<\/span><\/figcaption><\/figure>India’s second largest telco<\/a> Bharti Airtel<\/a> unveiled the country’s first immersive Virtual Reality (VR) advertisement powered by 5G<\/a>. As part of its demonstrations at the ongoing India Mobile Congress 2022, the telco showcased the advertisement format on the Airtel<\/a> Thanks app that opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.

The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad format, brands can offer their customers an immersive ad that is without any lag, making it more engaging that the current communication that flows on digital. Airtel has roped in brands such as PepsiCo and SonyLIV to create a pilot and demo the capabilities of this product at the Indian Mobile Congress.

Today, the Indian advertising
industry<\/a> is in a flux – India’s 750M+ mobile users are increasingly spending more time on their mobile screens, an average of ~5 hours daily according to an App Annie report. With reducing attention spans, brands are increasingly looking towards innovative mobile-first ad formats to connect with this next generation audience, capture their attention and build awareness.

Adarsh Nair, chief executive officer, Airtel Digital said, “The biggest benefit of 5G is that it allows us to do more with low-latency. We are leveraging this technology to create India’s first ever immersive VR advertisement that offers brands a direct connect to consumers in a mobile-first environment. Brands can leverage this to create engaging, immersive, and personalized experiences for their customers.”
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Airtel将印度首任IMC 2022 VR广告

超快的低延迟5 g网络保证了3 d视觉,视频都是栩栩如生的。通过这个广告格式,品牌可以提供顾客一个身临其境的广告没有任何延迟,使它更吸引人,当前通信数字流。Airtel已经说服了品牌,如百事可乐和SonyLIV创建一个飞行员和演示的功能这个产品在印度国会移动。

  • 更新2022年10月2日下午01:18坚持
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印度第二大电信 Bharti Airtel公布了该国第一个由浸入式虚拟现实(VR)的广告5克。的示威活动在印度国会移动2022,电信展示广告格式附近的旅馆由于应用程序,打开新的渠道品牌与消费者的浸入式环境,以前不可能在传统广告模式。

超快的低延迟5 g网络保证了3 d视觉,视频都是栩栩如生的。通过这个广告格式,品牌可以提供顾客一个身临其境的广告没有任何延迟,使它更吸引人,当前通信数字流。Airtel已经说服了品牌,如百事可乐和SonyLIV创建一个飞行员和演示的功能这个产品在印度国会移动。

广告
今天,印度的广告行业在通量-印度的750 +手机用户越来越多地花更多的时间在手机屏幕上,平均每天~ 5小时根据应用安妮报告。与减少注意力,品牌越来越多地期待创新尝试广告形式与下一代观众,吸引他们的注意力和构建意识。

Adarsh Nair首席执行官Airtel数字说,“5 g的最大好处是它可以让我们做更多的低延迟。我们利用这种技术来创建印度首次沉浸式VR广告为品牌提供了一个直接连接到消费者在一个环境中领跑。品牌可以利用这个来创建迷人,身临其境,并为他们的客户个性化体验。”
  • 发布于2022年10月2日下午01:18坚持
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<\/span><\/figcaption><\/figure>India’s second largest telco<\/a> Bharti Airtel<\/a> unveiled the country’s first immersive Virtual Reality (VR) advertisement powered by 5G<\/a>. As part of its demonstrations at the ongoing India Mobile Congress 2022, the telco showcased the advertisement format on the Airtel<\/a> Thanks app that opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.

The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad format, brands can offer their customers an immersive ad that is without any lag, making it more engaging that the current communication that flows on digital. Airtel has roped in brands such as PepsiCo and SonyLIV to create a pilot and demo the capabilities of this product at the Indian Mobile Congress.

Today, the Indian advertising
industry<\/a> is in a flux – India’s 750M+ mobile users are increasingly spending more time on their mobile screens, an average of ~5 hours daily according to an App Annie report. With reducing attention spans, brands are increasingly looking towards innovative mobile-first ad formats to connect with this next generation audience, capture their attention and build awareness.

Adarsh Nair, chief executive officer, Airtel Digital said, “The biggest benefit of 5G is that it allows us to do more with low-latency. We are leveraging this technology to create India’s first ever immersive VR advertisement that offers brands a direct connect to consumers in a mobile-first environment. Brands can leverage this to create engaging, immersive, and personalized experiences for their customers.”
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