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\"\"NEW DELHI: The war of words between Bharti Airtel<\/a> and Reliance Jio<\/a> Infocomm over an advertisement campaign that endorses India’s No. 1 telco as the fastest network turned bitter on Tuesday with the two companies accusing each other of misleading customers.
\n
While Airtel<\/a> said Jio was maligning the market leader’s brand by spreading misinformation around its advertisement, Jio said there is no guarantee that the speed which is attributed to Airtel<\/a> by internet metrics firm Ookla<\/a> is of the market leader’s data network.
\n
Earlier in the day, Ookla<\/a> had defended its speed test<\/a> and reiterated that the results were based upon data from the third and fourth quarter of 2016, adding that it stands behind Airtel being named ‘India’s fastest mobile network’.
\n
\n“We believe that this (Jio’s allegation) is a deliberate attempt to malign our brand and misguide customers through a campaign of misinformation, which is something we now come across on a regular basis, in particular, on social media platforms,” Rajiv Mathrani, chief brand officer at Bharti Airtel<\/a>, said in a statement.
\n
\nMathrani added that the company was rather “amused” by the allegations being made against its campaign.
\n
Mukesh Ambani-led Jio on Monday alleged that Ookla’s speed test, giving competitive advantage to arch rival Airtel, was false and misleading, and approached advertising<\/a> watchdog, the Advertising<\/a> Standards Council of India (ASCI), seeking a withdrawal of Sasha Chetri-led Airtel ad campaign.
\n
Jio has also sent a legal<\/a> notice to Ookla. Jio’s lawyers, Khaitan & Co, said in the notice that Ookla had falsely certified Bharti Airtel to be India's fastest mobile carrier with full knowledge that the test results are fundamentally flawed and unreliable.
\n
\nIt alleged that Ookla abused its dominance in this domain in an unethical manner by “concealing true facts, and have purported to provide an unfair advantage to Bharti Airtel and further their business interests for your commercial gains”.
\n
\nA Reliance Jio<\/a> spokesperson said on Tuesday that the core issue is that the speed test results are attributed to the primary SIM even if the SIM for which the data speed test is conducted is the secondary SIM in the case of dual-SIM phones. “In India, more than 90% of 4G phones are dual-SIM. Therefore, there is no guarantee that the speed which is attributed to Airtel is of the Airtel data network. We are surprised that Ookla in its press release has not talked about this issue even though they had acknowledged the blunder to us earlier,” the spokesperson said in a statement.
\n
\nJio accused Ookla of not addressing the main issue of a technical flaw in its methodology and “baldly” stating that they stand by their results. “We will initiate actions as we deem fit at appropriate forums. The public should not be misled by these false claims based on the Ookla results,” Jio said. But Ookla defended its technology and process.
\n
\n“Ookla named Airtel as the fastest mobile network in India based on data from Q3 and Q4 of 2016. We have taken dual SIM information into consideration and fully stand behind Airtel being named India’s fastest mobile network,” Jamie Steven, COO, Speedtest by Ookla, said in the statement.
\n
\nSteven said while analyzing India market, the firm takes many factors into consideration such as dual SIM devices, network technology and device types.
\n
\nIn addition to what the user sees on their mobile application as they take a test in real time, Ookla added that it applies a rigorous methodology when aggregating data which uses a variety of internal data sources.
\n
\nJio and Airtel have been involved in several conflicts before and after the Mukesh Ambaniowned company launched commercial operations early last September, including on the points of interconnect issue.
\n\n<\/body>","next_sibling":[{"msid":57763992,"title":"Vodafone-Idea merger: Experts hail decision to continue with two separate brands strategy","entity_type":"ARTICLE","link":"\/news\/vodafone-idea-merger-experts-hail-decision-to-continue-with-two-separate-brands-strategy\/57763992","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57764082,"entity_type":"ARTICLE","title":"Airtel, Jio accuse each other of misleading customers","synopsis":"Jio and Airtel have been involved in several conflicts before and after the Mukesh Ambani-owned company launched commercial operations early last September.","titleseo":"telecomnews\/airtel-jio-accuse-each-other-of-misleading-customers","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-03-22 08:33:13","lastupd":"2017-03-22 08:35:52","breadcrumbTags":["Airtel","test","industry","Bharti Airtel","advertising","Legal","Reliance Jio","Ookla"],"secinfo":{"seolocation":"telecomnews\/airtel-jio-accuse-each-other-of-misleading-customers"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-03-22" data-index="article_1">

Airtel Jio指责对方误导客户

Jio和Airtel参与了几个冲突前后穆克什Ambani-owned公司去年9月推出商业运作。

  • 更新2017年3月22日08:35点坚持
新德里:之间的战争Bharti Airtel和依赖JioInfocomm在一个广告活动,支持印度的1号电信周二最快的网络变成了苦的两家公司互相指责,误导客户。

而附近的旅馆说Jio刻意在围绕其市场领导者的品牌传播错误信息广告,Jio说不能保证速度归因于附近的旅馆通过互联网标准公司Ookla是市场领导者的数据网络。

当天早些时候,Ookla了它的速度测试并重申,结果是基于数据从2016年第三和第四季度,并称它背后Airtel被命名为“印度最快的移动网络”。

“我们相信这(Jio指控)是一个企图诽谤我们的品牌通过竞选的错误信息,误导客户,这是我们现在经常遇到,特别是在社交媒体平台上,“拉吉夫•Mathrani首席品牌官Bharti Airtel在一份声明中说。

Mathrani补充说,该公司很“好玩”的指控对其运动。

穆克什Ambani-led Jio周一声称,Ookla的速度测试,提供竞争优势主要竞争对手Airtel虚假及误导性,走近广告监管机构,广告印度标准委员会(子囊),寻求撤军萨莎Chetri-led Airtel广告活动。

Jio也派了一个法律注重Ookla。比& Co Jio的律师表示,注意到Ookla的虚假认证Bharti Airtel与充分认识印度最快的移动运营商的测试结果是根本性的缺陷和不可靠的。

它声称Ookla滥用其优势以不道德的方式在这一领域由“隐瞒事实,声称Bharti Airtel提供不公平的优势,进一步为你的商业收益”他们的商业利益。

一个依赖Jio发言人周二表示,核心问题在于速度测试结果归因于主卡即使卡数据速度测试进行的二次SIM的双卡手机。“在印度,90%以上的4 g手机是双卡。因此,没有保证的速度是归因于Airtel Airtel数据网络。我们惊讶Ookla的新闻稿中没有谈到这个问题即使他们早点我们承认错误,”该发言人在一份声明中说。

Jio指责Ookla没有解决主要问题的技术缺陷的方法和“直截了当地表明他们支持他们的研究结果。“我们将发起行动,我们认为适合在适当的论坛。公众不应该被这些虚假声称基于Ookla的结果,”Jio说。然而Ookla捍卫它的技术和过程。

“Ookla名叫Airtel最快的移动网络在印度基于来自2016年第三和第四季度的数据。我们已经考虑双SIM卡信息,完全支持Airtel被任命为印度最快的移动网络,”杰米·史蒂文,首席运营官,Speedtest Ookla,在声明中说。

史蒂文说,虽然印度市场分析,公司需要考虑很多因素,如双卡设备,网络技术和设备类型。

除了他们的移动应用程序的用户看到实时考试,Ookla补充说,它适用于一个严格的方法聚合数据时使用各种各样的内部数据来源。

Jio和Airtel参与了几个冲突前后穆克什Ambaniowned公司去年9月推出商业运作,包括互连的问题。
  • 发布于2017年3月22日上午08:33坚持

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\"\"NEW DELHI: The war of words between Bharti Airtel<\/a> and Reliance Jio<\/a> Infocomm over an advertisement campaign that endorses India’s No. 1 telco as the fastest network turned bitter on Tuesday with the two companies accusing each other of misleading customers.
\n
While Airtel<\/a> said Jio was maligning the market leader’s brand by spreading misinformation around its advertisement, Jio said there is no guarantee that the speed which is attributed to Airtel<\/a> by internet metrics firm Ookla<\/a> is of the market leader’s data network.
\n
Earlier in the day, Ookla<\/a> had defended its speed test<\/a> and reiterated that the results were based upon data from the third and fourth quarter of 2016, adding that it stands behind Airtel being named ‘India’s fastest mobile network’.
\n
\n“We believe that this (Jio’s allegation) is a deliberate attempt to malign our brand and misguide customers through a campaign of misinformation, which is something we now come across on a regular basis, in particular, on social media platforms,” Rajiv Mathrani, chief brand officer at Bharti Airtel<\/a>, said in a statement.
\n
\nMathrani added that the company was rather “amused” by the allegations being made against its campaign.
\n
Mukesh Ambani-led Jio on Monday alleged that Ookla’s speed test, giving competitive advantage to arch rival Airtel, was false and misleading, and approached advertising<\/a> watchdog, the Advertising<\/a> Standards Council of India (ASCI), seeking a withdrawal of Sasha Chetri-led Airtel ad campaign.
\n
Jio has also sent a legal<\/a> notice to Ookla. Jio’s lawyers, Khaitan & Co, said in the notice that Ookla had falsely certified Bharti Airtel to be India's fastest mobile carrier with full knowledge that the test results are fundamentally flawed and unreliable.
\n
\nIt alleged that Ookla abused its dominance in this domain in an unethical manner by “concealing true facts, and have purported to provide an unfair advantage to Bharti Airtel and further their business interests for your commercial gains”.
\n
\nA Reliance Jio<\/a> spokesperson said on Tuesday that the core issue is that the speed test results are attributed to the primary SIM even if the SIM for which the data speed test is conducted is the secondary SIM in the case of dual-SIM phones. “In India, more than 90% of 4G phones are dual-SIM. Therefore, there is no guarantee that the speed which is attributed to Airtel is of the Airtel data network. We are surprised that Ookla in its press release has not talked about this issue even though they had acknowledged the blunder to us earlier,” the spokesperson said in a statement.
\n
\nJio accused Ookla of not addressing the main issue of a technical flaw in its methodology and “baldly” stating that they stand by their results. “We will initiate actions as we deem fit at appropriate forums. The public should not be misled by these false claims based on the Ookla results,” Jio said. But Ookla defended its technology and process.
\n
\n“Ookla named Airtel as the fastest mobile network in India based on data from Q3 and Q4 of 2016. We have taken dual SIM information into consideration and fully stand behind Airtel being named India’s fastest mobile network,” Jamie Steven, COO, Speedtest by Ookla, said in the statement.
\n
\nSteven said while analyzing India market, the firm takes many factors into consideration such as dual SIM devices, network technology and device types.
\n
\nIn addition to what the user sees on their mobile application as they take a test in real time, Ookla added that it applies a rigorous methodology when aggregating data which uses a variety of internal data sources.
\n
\nJio and Airtel have been involved in several conflicts before and after the Mukesh Ambaniowned company launched commercial operations early last September, including on the points of interconnect issue.
\n\n<\/body>","next_sibling":[{"msid":57763992,"title":"Vodafone-Idea merger: Experts hail decision to continue with two separate brands strategy","entity_type":"ARTICLE","link":"\/news\/vodafone-idea-merger-experts-hail-decision-to-continue-with-two-separate-brands-strategy\/57763992","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57764082,"entity_type":"ARTICLE","title":"Airtel, Jio accuse each other of misleading customers","synopsis":"Jio and Airtel have been involved in several conflicts before and after the Mukesh Ambani-owned company launched commercial operations early last September.","titleseo":"telecomnews\/airtel-jio-accuse-each-other-of-misleading-customers","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-03-22 08:33:13","lastupd":"2017-03-22 08:35:52","breadcrumbTags":["Airtel","test","industry","Bharti Airtel","advertising","Legal","Reliance Jio","Ookla"],"secinfo":{"seolocation":"telecomnews\/airtel-jio-accuse-each-other-of-misleading-customers"}}" data-news_link="//www.iser-br.com/news/airtel-jio-accuse-each-other-of-misleading-customers/57764082">