Under the partnership Airtel customers will get access to Lionsgate feature film content, which will be available on Airtel Xstream<\/a> app and web platforms, the telco in a statement said.
The content from Lionsgate play will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres, the company mentioned in a statement.
“We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India,” said Adarsh Nair, chief product officer, Bharti Airtel.
“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise,” said Rohit Jain, managing director Lionsgate Play South Asia.
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