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How did the Top 20 Best Indian Brands<\/a> in<\/a> the Interbrand report get to where they are? The answer lies in what some of them have done over time, but especially over the last few years.<\/em>\n
\n1. Tata Group<\/a><\/strong>
\nBrand Value: Rs 742.18 billion
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Tata Group<\/a> continues its seemingly unassailable run as India<\/a>’s most valuable brand. Brand value is up 11%, and companies across the group spent the last year making bold<\/a> innovative strides<\/a>. When the spread of the Zika virus threatened to cast an unpleasant shadow over the launch of its car<\/a> named Zica, Tata Motors<\/a> quickly ran a contest encouraging people<\/a> to vote for the name of the new<\/a> car<\/a>, with Tiago emerging the winner. Tata Motors<\/a> also scored a coup of sorts with football<\/a> legend Lionel Messi<\/a> as brand ambassador who — recent controversies notwithstanding — has a remarkably strong connection with the youthful demographic in India. Its passenger vehicle division launched the Zest sedan and Bolt hatchback. Key appointments this year at Tata Motors included CEO and managing director Guenter Butschek, with previous experience at Airbus<\/a> and Daimler. Tata Consultancy Services<\/a> (TCS<\/a>) crossed the trillion rupee mark with a total revenue of `1,08,646 crore up by 14.8 per cent compared to last financial year. Tata Global Beverages<\/a> is moving beyond tea, coffee and water to foray into the dairy business<\/a>. The group is also making a foray into the e-tailing space with TataCliq a phygital model which allows for greater convenience when it comes to making purchases or returns.
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\n2. Airtel<\/a><\/strong>
\nBrand Value: Rs 350.44 billion
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As India’s leading telecom network, Airtel<\/a> is also a lightning rod for issues that continue to plague the sector: call drops, spotty service and a customer base with a litany of complaints. While most companies would try to brush this under a rug or a dozen, Airtel has established its credentials as a leader, touting itself as the open<\/a> network. It’s allowing subscribers the chance to see the number of towers, apprising them of new<\/a> services and responding quickly to feedback and critiques. Just one of the many factors that’ve pushed Airtel up a notch, moving one rank to No 2. The brand value has grown by 8 per cent over last year. In the first quarter of this year, its losses in Africa halved to $78 million on the back of strong data consumption
and stable currencies in most of the markets<\/a> its present in. Through 2015, it launched its 4G LTE services across India after months of trials. A tie up with Uber ensured that Airtel Money could be used to pay for cab rides. In January this year, a merger was announced with Malaysia’s Axiata Group in Bangladesh to create the country’s second largest network.
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\n3. Reliance Industries<\/a><\/strong>
\nBrand Value: Rs 349.24 billion
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If Reliance Industries<\/a> was not diversified enough already, the company added mobile phone handsets to the mix this year. According to research firm IDC<\/a>, the LYF brand is already in the Top 5, beating many more storied players who’ve been in the market<\/a> far longer. LYF’s range includes sub<\/a> $50 devices, equipped to take advantage of 4G and come bundled with a preview of Reliance’s ambitious Jio suite of services. Mukesh Ambani<\/a>, chairman, Reliance Industries has described Jio, as “one of the largest transformational greenfield digital initiatives anywhere in the world<\/a>, with an investment of over `150,000 crore.” While official launch dates are still shrouded in mystery, Ambani has asserted his service will cover 70% of the country from the day of launch.
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Reliance Industries signed on veteran sports<\/a> marketing and management professional Sundar Raman, former chief operating officer of the IPL, as Chief Executive Officer – Sports<\/a> to further the group’s interests in this area. The brand value of the company is up 3% over the past year, even as it cedes a rank.
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\n4. HDFC Bank<\/a><\/strong>
\nBrand Value: Rs 240.06 billion
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HDFC ranks among the highest climbers in terms of year-on- year brand value, up 15 per cent from 2015. Powered, in part, by its attention to the needs of emerging segments. For instance, SmartUp, launched earlier this year as a dedicated solution for the banking needs of startups, in association Zone Startups India (ZSI), a Mumbai-based accelerator. Smartup aims to provide enhanced transaction limit with no minimum balance for the first six months, customised salary accounts besides advisory and forex<\/a> services. Not one to be left behind in the app space, HDFC Bank<\/a> has rolled out PayZapp, which aims to be a secure convenient payment gateway. For its rural audiences, HDFC came up with ‘Dhanchayat’ an educational film on the dangers of borrowing money from unorganised sources. Besides, HDFC Bank has proved to be a marketer unafraid to dabble with new untested concepts, going in for a sonic branding exercise which has led to the creation of its own signature music<\/a>.
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\n5. LIC<\/a><\/strong>
\nBrand Value: Rs 236.05 billion
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India’s largest insurance<\/a> company, is also one of its most trusted. Year after year, LIC<\/a> dominates Brand Equity’s Most Trusted Brands<\/a> survey by a large margin in the life insurance<\/a> category. After years of high decibel emotionally charged advertising<\/a> from several private players, LIC still controls nearly 70% of the insurance market. Among its nods to a more progressive outlook in doing business<\/a> is introducing the third gender as an option in its proposal forms in line with a 2014 verdict from the Supreme Court. LIC has also tied up with several partner banks – most recently Axis Bank<\/a> – to sell its insurance policies.
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\n6. The State Bank of India<\/a> (SBI<\/a>)<\/strong>
\nBrand Value: Rs 232.21 billion
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For the second year in a row, SBI<\/a> was declared by the central bank, the Reserve Bank of India<\/a>, to be one of the two banks in the country deemed ‘too big to fail’. The technical term is D-SIBs or domestic systemically important banks. The systemic importance score was arrived at after an analysis<\/a> of the banks’ size as a percentage of annual gross domestic product<\/a> (GDP). SBI remains the bank with the largest ATM network in India, clocking in over 21,000. It has offices in 32 countries.
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\nSBI recently launched the ‘Japan Desk’, a first-of- its-kind initiative to help Japanese corporates looking to invest in the country, with banking and advisory services. With its mobile wallet State Bank Buddy available in 13 languages, and bundled with special offers from brands like Domino’s and makemytrip, SBI belies the reputation that government run services are saddled with of being sluggish to adapt to new developments and being most comfortable with the older ways of doing business.
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SBI Card, one of India’s leading credit card<\/a> issuers, has partnered with 7 of India’s biggest e-commerce players including Amazon India, BookMyShow, FabFurnish, LensKart and Ola. It has partnered with PayPal<\/a> allowing customers to use debit cards via the payment gateway.
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\n7. Infosys<\/a><\/strong>
\nBrand Value: Rs 230.64 billion
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The posterchild for the Indian IT services and consulting revolution, Infosys<\/a> maintains its position and registers an impressive 12 per cent increase in brand value. Even as it faces challenges due to a more cautious client attitude post Brexit<\/a>, Infosys continues to innovate. New CEO Vishal Sikka has brought a greater focus on “design thinking”, a change from the more process driven approach of the past. Its artificial intelligence platform Mana launched this April “brings machine learning together with the deep knowledge of an organisation to drive automation and innovation.” It aims to help firms reinvent their system landscapes and lower maintenance costs. The 193,000 strong organisation has launched an apprenticeship programme to identify and mentor its best young talent. Infosys also launched the #sitwithme campaign on International Wiomens Day this year to work towards a more balanced diverse leadership.
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\n8. ICICI<\/a><\/strong>
\nBrand Value: Rs 166.59 billion
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Like the State Bank of India<\/a>, ICICI<\/a> was declared ‘too big to fail’ by the Reserve Bank of India<\/a>. While it reported a 25 per cent drop in net profit for the last quarter, its retail<\/a> banking business posted an 18 per cent growth. In January 2016, ICICI entered South Africa with a full service branch at Sandton in Johannesburg.
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\nKeeping it future ready are initiatives like the ICICI Appathon, a mobile app development challenge. The winner, iMobile SmartKeys helps customers transfer money without exiting the app they are currently on: be it a game, chat, email or browser. The ICICI Foundation launched a nationwide referral programme called ‘Gift a Livelihood’. It invites people<\/a> to refer deserving but underprivileged youth to be trained at the ICICI Foundation Skills academy which since inception in 2013 has trained and placed 36,000 youth across 22 centres.
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\n9. Mahindra<\/a><\/strong>
\nBrand Value: Rs 156.78 billion
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With 14 new products last year, no one can accus<\/a>e Mahindra<\/a> of takings things easy or taking its foot off the pedal. A US $17.8 billion global federation, Mahindra’s brand value is up 14 per cent.
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Earlier this year, following its 51 per cent stake in Peugot’s motorcycle business, it was reported to be looking to bring in other iconic bike brands like BSA or Norton<\/a>. For the more eco-conscious US market, Mahindra has launched GenZe an electric scooter and e-bike.
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Airbus<\/a> Group awarded an aero-components production contract to Mahindra Group<\/a> to manufacture airframe parts for the AS565 MBe Panther rotorcraft. The contract makes Mahindra Aerostructures the first Indian company to become a Tier I supplier to Airbus Helicopters. A release from the company states “Mahindra Aerostructures will gradually emerge as the global single source supplier to Airbus Helicopters for these parts,” a true Make-In- India partnership. In vehicles, the category its most strongly associated with, Mahindra’s stated aim is to double revenue to `53,000 crore and be the second largest vehicle maker in India by volume. It also has a play in the burgeoning organised pre-owned vehicle market with Mahindra First Choice Wheels.
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\n10. Godrej<\/a><\/strong>
\nBrand Value: Rs 153.88 billion
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At No 10 — down one spot from last year — is a company that intends to be 10 times the size it was in 2010. Godrej<\/a> has been pursuing this vision, to touch the $10 billion mark by 2020 across the extremely diverse businesses that make up the conglomerate from consumer products to real estate<\/a>.
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This year, Godrej has been in acquisition mode, acknowledging that its stated targets require both organic and inorganic growth. One of its acquisitions, the US-based Strength of Nature, has a strong global presence and focuses on serving women<\/a> of African heritage. It’s in line with chairman Adi Godrej’s stated 3 by 3 strategy: “A presence in emerging markets<\/a> in Asia, Africa and Latin America through three core categories<\/a> – hair care, home care and personal care.” It also acquired majority stake in Kenya based home and personal care company, Canon<\/a> Chemicals.
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These acquisitions bolster its presence in sub-Saharan Africa, where consumer products wing GCPL has annualised revenues of $200 million. In the meantime, GCPL is also making a play for the premium<\/a> hair colour space in India via Bblunt. Godrej Properties<\/a> achieved the highest sales in a financial year with booking value of 5,038 crore.
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\n11. Wipro<\/a><\/strong>
\nBrand Value: Rs 139.69 billion
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Some days ago, Wipro<\/a> CEO Abidali Neemuchwala is known to have issued an internal memo, possibly one of the first ever by any large firm in India’s $150 billion outsourcing sector, where engineers who know the emerging programming languages (like Swift<\/a>, Python) will be better compensated when compared to their brethren with a knowledge of traditional languages like Java. Change is clearly in the air. The company also launched a $100 million corporate venture capital<\/a> fund that will invest in start-ups with cutting-edge capability. This has been done to fill in any gaps in market or technology<\/a> presence. Wipro has bet big on the digital business and its capabilities in technology<\/a>, digital strategy, design and digital architecture, to be a comprehensive digital transformation partner for the entire C-suite. One of the high decibel associations was coming on-board as digital and IT partner for Barclays<\/a> Premier<\/a> League club, Chelsea FC in September 2015. Incidentally, its cognitive computing system is called Holmes or heuristics and ontology-based learning machines and TM experiential systems). IBM’s cognitive computing system, named after its first CEO Thomas J Watso<\/a>n, is called Watson. While Wipro insists its approach is more collaborative than competitive, we are not so sure
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\n12. Larsen & Toubro<\/a><\/strong>
\nBrand Value: Rs 134.89 billion
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Which other Indian company can stake claim to be behind the world<\/a>’s largest coal gasi?er (exported to China), the world’s longest heated and insulated oil pipeline, the world’s biggest ethylene oxide reactor for a petrochemical complex (in the Middle East<\/a>)? That is not all; Larsen & Toubro has also been behind airports in India and the Middle East<\/a>, metro rail systems for Riyadh, Qatar and major Indian cities<\/a> amongst many projects. L&T<\/a>, the $16 billion technology, engineering, construction, projects, manufacturing and ?nancial services conglomerate, has been growing from strength to strength in multiple sectors.
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Long before CSR becam<\/a>e a buzzword, L&T was quietly transforming the lives of the underprivileged – starting with those around its manufacturing facilities. Thus, its chief executive A M Naik recently pledging 75% of his income to philanthropy should not come as a surprise.
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\n13. Bajaj Auto<\/a><\/strong>
\nBrand Value: Rs 121.78 billion
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Bajaj<\/a> Auto<\/a> has enjoyed a smooth ride in a difficult year for the industry even as it remains India’s largest exporter of motorcycles and three-wheelers. Much in news<\/a> has been its fuel efficient and emission friendly four-wheeled vehicle, Bajaj<\/a> Qute, that was first unveiled in 2012. The Qute brand has been exported to 13 markets across the world but is in the midst of an ongoing court case and so unavailable in India.
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\nIts global footprint has also been equally robust - 24% in markets where it operates in Latin America, driven by the Pulsar 200NS; and 33 per cent share in the relevant markets of Africa where the Boxer continues to lead motorcycle sales. Bajaj Auto<\/a> retains rank at No 13.
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According to managing director Rajiv Bajaj, its domestic sector leadership can be attributed to a strategy of creative differentiation — which has helped in capturing major, often leading, market shares<\/a> in three categories<\/a>: (i) the super-sports segment with the KTM<\/a> and the Pulsar RS 200; (ii<\/a>) the sports or performance segment with the Pulsars and the Avengers; and (iii) the entry–level segment with the Platina and CT 100.
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\n14. Maruti Suzuki<\/a><\/strong>
\nBrand Value: Rs 115.63 billion
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The ubiquitous car manufacturer has for long been the leader in the Indian auto sector. But over the last year, it’s made its most concerted play so far for the more premium<\/a> end<\/a> of the market. It started with a bespoke retail<\/a> channel Nexa for some of its more premium models like S-Cross and Baleno<\/a>. This year Maruti Suzuki<\/a>’s brand value has increased by 16 per cent compared to the prior year; the highest rise in brand value on the list. In March 2016, Maruti Suzuki<\/a> launched Vitara Brezza in India, a sub-4 meter SUV, developed over a five year period with a localisation level of 98 per cent.
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Maruti Suzuki<\/a>’s success is also attributed to bringing to life a philosophy espoused by many carmakers the world over: the quick importing of features<\/a> associated with premium vehicles to more mid or budget<\/a> priced cars. For instance, bringing in an automatic transmission model to the Ritz<\/a> range.
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In a country where ‘kitna deti hai?’ (how many km to the litre?) is still a question that most car buyers obsess over, Maruti’s smart hybrid, Ciaz claims fuel efficiency of 28.09 km per litre. Couple this with well received advertising<\/a> and an above average presence and engagement on social media<\/a>, and Maruti Suzuki’s performance surprises exactly nobody.
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\n15. Axis Bank<\/a><\/strong>
\nBrand Value: Rs 101.32 billion
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Getting top Bollywood<\/a> actress Deepika Padukone<\/a> as the face of the brand has paid rich dividend<\/a> for the private sector bank in gaining traction as well as a more recognisable personality. The bank began its operations in 1994 and is already the country’s third largest private sector bank. In the Best Indian Brands list, Axis Bank maintains its position.
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\nBut then the bank is not only about celebrity association or mindless media spends. It is equally pragmatic about staying on top of the technology curve – whether through its loyalty programme or India’s first multi-social application launched to enable peer-to- peer transfer of money\/recharges through social media<\/a> platforms like Whatsapp, Facebook and Twitter. Or the most recently introduced augmented reality feature in the mobile banking application, using which the customers can deploy their mobile camera to hunt for dining offers, cash backs, ATM locations and even apartments which are pre-approved for home loans. Sounds familiar? Yes, it is indeed inspired by the chart-buster success of the popular game Pokemon Go.
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\n16. ITC<\/a><\/strong>
\nBrand Value: Rs 86.85 billion
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To be the country’s largest cigarette maker and also be one of the respected corporates in sectors as diverse as confectionary to cosmetics and apparel to hotels<\/a> is indeed a tall order and a leap of faith that the Indian behemoth has managed to get its consumers to take. A journey that YC Deveshwar, the chief executive for 20 years shared and acknowledged in his farewell speech at the AGM recently.
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The biggest game-changer in this journey has possibly been the strategy to pursue multiple drivers of growth, as against banking solely on the tobacco business in which the company has been very strong. The approach has led to a 17-fold growth in the company’s non-cigarette businesses since 1996, registering a net segment revenue of `23,000 crore. The hospitality business of the company has grown to over 100 properties today, from just 12 in 1996. ITC<\/a> Hotels<\/a> has emerged the greenest luxury<\/a> hotel chain in the world. The FMCG businesses, have crafted a vibrant portfolio<\/a> of around 25 mother brands and have recorded a consumer spend of more than `12,000 crores. Of these, the Aashirvaad brand crossed the `3,000 crore mark, ‘Sunfeast’ over `2,500 crore while ‘Bingo!’ and ‘Classmate’ exceeded `1,000 crore each.
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\n17. HCL<\/strong>
\nBrand Value: Rs 83.33 billion
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\nFrom starting life as a garage start-up to a conglomerate with businesses spanning four verticals, HCL has come a long way. The four verticals include Infosystems, Technologies, Healthcare and TalentCare. It’s staffed by over 110,000 employees across 31 countries. HCL has moved up one rank from last year to No 17.
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The Technologies division covers the entire gamut of solutions and services including infrastructure management, application development, BPO and engineering and R&D services, while Infosystems is the leading distribution<\/a> and IT services solutions company. The company has recently outlined its modes of growth to enhance value as well as business potential: bringing automation to traditional areas, a focus on cloud services, IoT, security services and lastly a thrust on IP (intellectual property)-oriented products and platforms. In a first of sorts, HCL Technologies<\/a> tied up with Manchester
United to become the football<\/a> club’s official digital transformation partner in September 2015. The company has a formidable global footprint and has been making a few acquisitions as well that include the UK<\/a> company Point to Point as also the external IT (information technology) business of Sweden’s Volvo Group<\/a>.
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\n18. Hero<\/strong>
\nBrand Value: Rs 82.53 billion
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Hero MotoCorp<\/a> has the unique honour of being the Number One two-wheeler company in the world, a distinction it has held for 15 years. The brand is present in 29 countries globally and enjoys a market share<\/a> of 39% in the domestic two-wheeler market. The brand did go through a makeover, post its transition from Hero Honda<\/a> to Hero MotoCorp<\/a> and continues with its leadership position getting the nation to hum the ‘Hum Main Hai Hero’ ditty. This year, Hero has slipped down a rank to 18.
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In 2015, it launched two new models Passion Pro<\/a> and Xtreme Sports as well as two new scooters – the ‘Maestro Edge and Duet’; the first products developed by the in-house R&D team. To get a slice of digital commerce, the company tied up with Snapdeal<\/a> and sold over 100,000 two-wheelers. Sports has been a major pillar for brand-building and it has been associating with a range of properties like the Hockey World League Final, Caribbean<\/a> Premier<\/a> League’s T20<\/a> tournament, as well as the prestigious golf<\/a> event ‘World Challenge’, along with the Tiger Woods<\/a> Foundation, in the Bahamas.
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\n19. ONGC<\/a><\/strong>
\nBrand Value: Rs 66.08 billion
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Oil and Natural Gas Corporation<\/a> Limited (ONGC<\/a>), India’s largest oil exploration and production company, has retained its brand position at number 19. The brand experienced a 10 per cent drop in its brand value. Even the Olympics did not bring much good news<\/a> for the oil and gas<\/a> major. What does the Olympics have to do with ONGC, you ask? At the recently concluded Rio Olympics, there were five representatives sent by the company. Historically, ONGC has been betting big on sports - it presently has 179 active sportspersons and 159 players on scholarships, spread over 23 game disciplines. Out of them, 93 sportspersons are international players.
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\nA Government of India entity founded in 1956, ONGC has a unique distinction of being a company with in-house service capabilities in all areas of exploration and production of oil and gas and related oil-field services. The company owns and operates more than 26,600 kilometres of pipelines in India, including sub-sea pipelines - no other company in India is said to be operating even 50 per cent of this route length.
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\nIt has recently launched a `100 crore startup fund on its Diamond Jubilee year to foster, nurture and incubate new ideas related to oil and gas sector. The company hopes to promote entrepreneurship among younger Indians creating an ecosystem that is conducive for growth of startups in the oil and gas sector.
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\n20. Asian Paints<\/a><\/strong>
\nBrand Value: Rs 58.14 billion
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Asian Paints<\/a> makes it to at least one more prestigious list this year, besides this one. It’s also features<\/a> in Forbes’ list of the World’s Most Innovative companies at No 18, sharing space in the Top 20 with firms like Tesla Motors<\/a> and Netflix<\/a>. A market leader<\/a> since 1967, Asian Paints remains double the size of any competitor. Even as the paints business grows at a healthy clip, Asian Paints acquisitions indicate it intends becoming a one-stop brand for all home décor solutions. It acquired Sleek kitchen solutions in 2013 and Ess Ess bathroom fittings a year later. It registered a 17.9 per cent growth in consolidated net profit for the quarter ended June 2016. In a regulatory filing, managing director and CEO, KBS Anand pointed to the double digit growth for the decorative paints business and good growth in Nepal, Fiji and UAE bolstering its international business<\/a>. \n<\/body>","next_sibling":[{"msid":53939726,"title":"YU Tele eyes budget smartphone market","entity_type":"ARTICLE","link":"\/news\/yu-tele-eyes-budget-smartphone-market\/53939726","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53939733,"entity_type":"ARTICLE","title":"Airtel, Reliance, Infosys among top 20 Best Indian Brands","synopsis":"Here is the list of the top 20 Indian brands and how have they performed in the last few years.","titleseo":"telecomnews\/airtel-reliance-infosys-among-top-20-best-indian-brands","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-08-31 09:34:21","lastupd":"2016-08-31 09:35:43","breadcrumbTags":["ITC","Asian Paints","brands","in","Hero Honda","Dividend","M","Reliance Industries","premium","Airbus","Godrej Properties","Larsen & Toubro","Oil and Natural Gas Corporation","Natural gas","Godrej","Axis Bank","Bajaj Auto","end","Gross Domestic Product","sub","categories","Barclays","analysis","Paypal","Netflix","IDC","market leader","Mahindra Group","Tesla Motors","Volvo Group","Norton","So","II","SnapDeal","Brexit","Retail","Strides","Tata Group","Tiger Woods","L&T","Deepika Padukone","Lionel Messi","car","Mukesh Ambani","Manchester United","Hotels","Infosys","Wipro","State Bank Of India","SBI","Airtel","T20","bold","suzuki","new","advertising","ONGC","Caribbean","open","ICICI","Canon","HDFC bank","Gas","LIC","HCL Technologies","distribution","market share","venture capital","Shares","Tata Consultancy Services","Credit card","Tata Motors","reserve bank of india","real estate","features","insurance","budget","forex","Maruti Suzuki","Ritz","Social media","Mahindra","Tata Consultancy","luxury","KTM","Cities","Volvo","Tata Global Beverages","Hero MotoCorp","Pulsar 200NS","News","international business","Bajaj","Auto","baleno","Football","Sports","Business","Bollywood","Women","music","Golf","India","premier","people","markets","world","TCS","US","Honda","technology","UK","swift","portfolio","Market","Middle East","Passion Pro"],"secinfo":{"seolocation":"telecomnews\/airtel-reliance-infosys-among-top-20-best-indian-brands"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-08-31" data-index="article_1">
前20名最好的印度怎么样品牌在Interbrand报告他们在哪里?答案在于他们中的一些人所做的事情随着时间的推移,特别是在过去的几年里。
1。塔塔集团
品牌价值:7421.8亿卢比
塔塔集团继续看似无懈可击的运行印度最有价值的品牌。品牌价值上升了11%,整个集团公司去年花了大胆的创新的进步。当Zika病毒的传播威胁的发射一次不愉快的阴影车Zica命名,塔塔汽车(Tata Motors)快速跑一个比赛令人鼓舞人投票的名称新 车新兴获胜者,蒂亚戈。塔塔汽车(Tata Motors)各种各样的得分也一次政变足球传说梅西作为品牌大使——尽管最近争议有非常强烈的联系与印度的年轻人口。乘用车部门启动了热情轿车和螺栓掀背车。今年关键任命包括塔塔汽车(Tata Motors)首席执行官和董事总经理京特·Butschek,与先前的经验空中客车公司和戴姆勒。塔塔咨询服务公司(TCS)穿过亿卢比马克的总收入08646卢比的上一财年相比增长了14.8%。塔塔全球饮料是超越茶、咖啡和水进入乳制品业务。集团也在进军零售空间TataCliq phygital模型时,允许更大的便利购物或回报。
2。附近的旅馆
品牌价值:3504.4亿卢比
随着印度领先的电信网络,附近的旅馆也是一个避雷针问题继续困扰该行业:叫下降,服务质量良莠不齐,一连串的抱怨的客户基础。虽然大多数公司将尝试刷这在地毯或打,Airtel建立了其凭证作为一个领导人,吹捧自己开放网络。它允许用户有机会看到塔的数量,通知他们的新服务和快速响应的反馈和批评。只有一个已经推Airtel的许多因素,移动一个排名第二。品牌价值比去年增长了8%。今年第一季度,中国在非洲的损失减少了一半,至7800万美元的强劲消费数据
在大多数的和稳定的货币市场目前。到2015年,它推出了4 g LTE服务在印度经过几个月的试验。领带与超级确保Airtel钱可以用来支付出租车游乐设施。今年1月,孟加拉国和马来西亚Axiata集团宣布合并创建中国第二大网络。
3所示。信实工业公司
品牌价值:3492.4亿卢比
如果信实工业公司不够多元化,公司今年手机手机添加到混合。据研究公司国际数据公司(IDC)LYF品牌已经在前5,击败更多的传奇球员一直在市场更长。LYF的范围包括子50美元的设备,具备利用4 g和绑定的预览雄心勃勃的Jio套服务的依赖。穆凯什•安巴尼,信实工业董事长Jio描述为“最大的转型绿地数字计划的任何地方世界,投资超过150000卢比。“虽然官方发布日期仍笼罩在神秘,安巴尼断言他的服务将覆盖70%的国家从发射的日子。
信实工业签约老兵体育营销和管理专业Sundar拉曼,IPL前首席运营官,首席执行官-体育在这一领域进一步集团的利益。公司的品牌价值在过去一年上涨了3%,即使它将一个等级。
4所示。HDFC银行
品牌价值:2400.6亿卢比
HDFC跻身最高的登山者在每年年品牌价值方面,较2015年增长15%。驱动的,在某种程度上,关注新兴市场的需求。例如,SmartUp,今年早些时候推出了作为一个初创公司的银行需要的专用解决方案,在印度协会区创业(ZSI),孟买加速器。Smartup旨在提供增强的交易限制,没有最低余额前六个月,除了咨询和定制的工资账户外汇服务。没有一个留下的应用空间,HDFC银行PayZapp推出,旨在成为一个安全方便的支付网关。HDFC的农村观众,想出了“Dhanchayat”教育电影借钱没有组织来源的危险。此外,HDFC银行已被证明是一个营销人员不惧涉足新的未经测试的概念,在一个声音品牌运动导致的创建自己的签名音乐。
5。地方政府投资公司
品牌价值:2360.5亿卢比
印度最大的保险公司,也是它的一个最信任的。年复一年,地方政府投资公司主导品牌资产最可信的品牌调查显示,在生活中保险类别。经过多年的高分贝感情色彩广告从几个私人的球员,地方政府投资公司仍控制着近70%的保险市场。在一个更进步的前景做的点了点头业务引入第三性别作为一个选项在其提案形式符合2014年最高法院裁决。地方政府投资公司也与银行——最近几个伙伴Axis银行——出售其保险政策。
6。的印度国家银行(印度国家银行)
品牌价值:2322.1亿卢比
连续第二年印度国家银行由中央银行宣布,印度储备银行,是全国两家银行被认为“太大而不能倒闭”。技术术语D-SIBs或国内具有系统重要性的银行。系统性的重要性得分后到达分析银行的年度的比例大小国内生产总值(gdp)(国内生产总值)。印度国家银行是最大的银行ATM网络在印度,记录超过21000。它在32个国家设有办事处。
印度国家银行最近推出了“日本的办公桌”,首先,同类项目来帮助日本寻求在中国投资的企业,银行和咨询服务。手机钱包的国有银行朋友的13种语言,和打包特价从Domino ' s和makemytrip等品牌,印度国家银行掩盖了政府运行服务的声誉是背负着缓慢的适应新发展和与旧有经营方式的最舒适的。
印度国家银行卡片,印度最大的之一信用卡发行人与7印度最大的电子商务的球员包括亚马逊印度,BookMyShow FabFurnish LensKart和Ola。它有与贝宝允许客户通过支付网关使用借记卡。
7所示。印孚瑟斯
品牌价值:2306.4亿卢比
印度IT服务和咨询的招牌人物革命,印孚瑟斯保持它的位置和注册一个令人印象深刻的品牌价值增长12%。即使它面临的挑战将更加谨慎的客户的态度Brexit,印孚瑟斯继续创新。新CEO Vishal Sikka带来了更大的关注“设计思维”,改变过去的更多的过程驱动的方法。其人工智能平台法力今年4月推出“将机器学习与一个组织的深层知识驱动自动化和创新。“它旨在帮助企业重塑他们的系统景观和更低的维护成本。193000人组织发起了一个学徒计划来识别和导师最好的年轻人才。印孚瑟斯还推出了今年国际Wiomens日# sitwithme运动朝着一个更加平衡的多样化的领导工作。
8。印度工业信贷投资银行
品牌价值:1665.9亿卢比
就像印度国家银行,印度工业信贷投资银行被宣布为“太大而不能倒闭”的印度储备银行。虽然公布第四季度净利润下降25%,其零售银行业务增长了18%。2016年1月,印度工业信贷投资银行进入南非在约翰内斯堡桑顿与一个完整的服务分支。
保持它的未来准备好行动像ICICI Appathon移动应用开发的挑战。获胜者,固定式SmartKeys帮助客户转账没有退出应用程序目前:是一个游戏,聊天,电子邮件或浏览器。ICICI基金会发起了一项全国性的推荐计划称为“礼物生计”。它邀请人值得参考,但贫困青年在ICICI基础技能训练学院自2013年开始培训了,36000青年在22个中心。
9。马辛德拉
品牌价值:1567.8亿卢比
去年与14个新产品,没有人能acc我们e马辛德拉收入的东西容易或脚踏板。178亿美元的全球联盟,马辛德拉的品牌价值上升了14%。
今年早些时候,Peugot摩托车业务51%的股份后,据报道想引进其他如BSA或标志性的自行车品牌诺顿。更环保的美国市场,马辛德拉已经启动了GenZe电动摩托车和电动自行车。
空中客车公司集团授予aero-components生产合同马辛德拉集团制造机身部分MBe AS565豹旋翼飞机。合同使Mahindra飞机结构构件第一个印度公司成为空客直升机的一级供应商。从公司发布国家”马辛德拉飞机结构构件将逐渐成为全球单一来源供应商空客直升机对这些部分,“一个真正的印度合作伙伴关系。在车辆类别最密切相关,马辛德拉的既定目标是双收入53000卢比和第二大汽车制造商在印度的体积。它也有一个在组织蓬勃发展二手车市场Mahindra首选轮子。
10。高德瑞治
品牌价值:1538.8亿卢比
在10号——较去年下降了一位公司打算2010年的10倍。高德瑞治一直在追求这一愿景,触摸到2020年100亿美元大关极其多样化的企业组成的集团消费产品房地产。
高德瑞治,今年一直在收购模式,承认其既定目标要求有机和无机增长。它的一个收购,美国自然的力量,拥有强大的全球影响力和关注女性非洲的传统。这是符合Adi高德瑞治主席的声明3×3策略:“在新兴市场在亚洲,非洲和拉丁美洲三个核心类别——头发护理、家庭护理和个人护理。“它还收购多数股权在肯尼亚建立家庭和个人护理用品公司佳能化学物质。
这些收购巩固其在撒哈拉以南非洲,消费品翼GCPL年均收入为2亿美元。与此同时,GCPL也玩的溢价头发颜色空间通过Bblunt在印度。高德瑞治属性达到最高的销售与预定值5038卢比的财政年度。
11。Wipro
品牌价值:1396.9亿卢比
一些天前,Wipro首席执行官Abidali Neemuchwala已知发布了一份内部备忘录中,第一次的任何一个大公司在印度外包行业1500亿美元,工程师知道新兴编程语言(如斯威夫特Python)会更好补偿相比,他们的弟兄与传统语言,像Java的知识。变化显然是在空中。该公司还推出了一项1亿美元的企业风险资本基金将投资于初创企业和先进的功能。这已经完成填写在市场或任何差距技术的存在。Wipro豪赌在数字业务及其功能技术、数字策略,设计和数字架构,整个管理层全面数字转换合作伙伴。高分贝的协会来了车载数字和它的合作伙伴巴克莱(Barclays) 总理2015年9月联赛俱乐部,切尔西俱乐部。顺便说一句,其认知计算系统称为福尔摩斯或启发式和TM经验系统)和基于本体的学习机器。IBM的认知计算系统,其第一任首席执行官托马斯J窟的名字命名的所以n,叫做沃森。虽然Wipro坚称,其方法是合作多于竞争,我们不太确定
12。Larsen & Toubro公司
品牌价值:1348.9亿卢比
其他印度公司股份声称可以在吗世界最大的煤炭gasi吗?er (exported to China), the world’s longest heated and insulated oil pipeline, the world’s biggest ethylene oxide reactor for a petrochemical complex (in the中东)?这不是;Larsen & Toubro公司也一直在机场在印度和后面中东、地铁系统利雅得、卡塔尔和主要的印度城市在许多项目中。L&T,160亿美元的技术、工程建设、项目、制造业和?财政服务集团,已在多个领域越来越强大。
早在CSR贝科米e buzzword, L&T悄悄地改变贫困的生活——从周围的生产设施。因此,其首席执行官Naik M最近承诺他的收入的75%,慈善不应该感到惊讶。
13。Bajaj汽车
品牌价值:1217.8亿卢比
巴贾杰 汽车享有一个平稳的行业艰难的一年即使它仍然是印度最大的摩托车和机动三轮车出口国。在乐动扑克是其燃油效率和发射友好四轮车辆,巴贾杰蛮,那是在2012年首次发布。蛮品牌已经出口到全球13个市场但正处于一个持续的案件,所以无法在印度。
其全球足迹也同样强劲的- 24%市场,在拉丁美洲,由于脉冲星200 ns;和非洲的相关市场33%的份额,拳击手继续引领摩托车销售。Bajaj汽车保留等级排名13。
根据总经理拉吉夫•巴贾杰国内部门领导可以归因于创新差异化战略——帮助捕获主要,通常领先,市场股票在三个类别(我)的超级跑车段KTM此次将为和脉冲星RS 200;(二世)体育或性能与脉冲星和复仇者段;和(3)入门级段铂和CT 100。
14。马鲁蒂铃木
品牌价值:1156.3亿卢比
无处不在的汽车制造商对长期以来印度汽车行业的领导者。但在过去的一年,这是迄今为止最共同玩了溢价 结束的市场份额。它始于一个定制零售通道灭它的一些更像S-Cross和溢价模型班尼路。今年马鲁蒂铃木的品牌价值比前一年增加了16%;品牌价值最高的崛起。2016年3月,马鲁蒂铃木在印度推出Vitara Brezza,₄米SUV,发展了一段五年本地化水平的98%。
马鲁蒂铃木的成功也归功于带给生活许多世界各地的汽车制造商:支持一种哲学的快速导入特性与高档汽车更多的中期或有关预算汽车定价。例如,引进自动传输模型丽兹的范围内。
在中国,“kitna体海?”(升多少公里?)仍然是一个问题,大多数购车者为,马鲁蒂的智能混合,Ciaz索赔28.09公里/升的燃油效率。这与好评广告和一个高于平均水平的存在和参与社交媒体铃木惊喜的表现,完全没有人。
15。Axis银行
品牌价值:1013.2亿卢比
获得最高宝莱坞女演员迪·帕面对品牌支付富有股息为私营部门银行获得牵引以及一个更容易被认出的个性。该银行在1994年开始运营,已成为中国第三大私人部门银行。印度最好的品牌列表,Axis银行保持其位置。
但银行不仅仅是关于名人协会或愚蠢的媒体支出。同样务实住顶端的技术曲线——无论是通过其忠诚度计划或印度的第一个multi-social应用程序推出,使对等——同行/充电通过转移资金社交媒体平台像Whatsapp, Facebook和Twitter。或者最近介绍了增强现实功能的移动银行应用程序,使用的客户可以部署移动相机寻找餐厅提供现金支持,自动取款机位置甚至公寓住房贷款预先审核。听起来熟悉吗?是的,它的确是受chart-buster热门游戏的成功口袋妖怪。
16。美国国际贸易委员会
品牌价值:868.5亿卢比
中国最大的香烟制造商,也是一个受人尊敬的企业等众多行业的糖果化妆品和服装酒店确实是一个艰巨的任务和信仰上的飞跃,印度巨头已设法让消费者。YC Deveshwar旅程,首席执行官20年来共享和最近在年度股东大会承认在他的告别演讲。
这次旅行最大的改变可能一直追求多个驱动的增长战略,针对银行仅仅在烟草商业公司一直很强。这种方法导致的统计公司的增长non-cigarette企业自1996年以来,收入23000卢比的注册一个网段。公司的接待业务已发展到今天100多个属性,从1996年的12。美国国际贸易委员会 酒店出现了最环保的奢侈品世界连锁酒店。快速消费品企业,创造了一个充满活力的投资组合25左右的母品牌和记录消费者花费超过12000卢比。其中,Aashirvaad品牌跨越3000卢比的马克,”Sunfeast”/“2500卢比的”宾果!”和“同学”超过1000卢比。
17所示。盐酸
品牌价值:833.3亿卢比
从开始的生活作为一个车库创业企业集团与企业跨越四个方面,HCL已经走了很长的路。四个方面包括信息系统、技术、医疗和TalentCare。它是由在31个国家超过110000名员工。盐酸比去年上升了一个等级没有17。
技术部门覆盖整个范围的解决方案和服务,包括基础设施管理、应用程序开发、业务流程外包和工程和研发服务,信息系统是最主要的分布IT服务和解决方案的公司。公司最近提出的增长模式来提高价值以及商业潜力:将自动化引入传统领域,专注于云服务、物联网、安全服务和最后一个推力IP(知识产权)生产型企业产品和平台。在各种各样的第一次,HCL科技公司与曼彻斯特
美国成为足球2015年9月俱乐部的官方数字转换合作伙伴。公司拥有一个强大的全球足迹,一些并购,包括英国公司点对点的外部IT(信息技术)业务的瑞典沃尔沃集团。
18岁。英雄
品牌价值:825.3亿卢比
英雄MotoCorp的独特的荣誉是世界上头号扁平轮胎公司,区别了15年。品牌在全球29个国家和享有市场份额在国内摩托市场的39%。品牌经过了改造,后转型英雄本田来英雄MotoCorp并继续其领导地位的国家哼唱小曲哼主要海英雄。英雄已经滑下一等级,今年18岁。
在2015年,它推出了两款新车型热情支持极限运动以及两个新的摩托车——“大师边缘和二重唱”;第一个产品开发的内部研发团队。一片数字商务,公司与Snapdeal和售出100000自行车。体育品牌建设的一个主要支柱,它已被关联的属性如曲棍球世界联赛决赛,加勒比 总理联盟的T20比赛,以及著名的高尔夫球事件“世界的挑战”,以及老虎伍兹基础,在巴哈马群岛。
19所示。印度石油天然气公司
品牌价值:660.8亿卢比
石油和天然气公司有限公司(印度石油天然气公司),印度最大的石油勘探和生产公司,保留了其品牌地位排名19。品牌的品牌价值下降了10%。即使奥运会没有带多好乐动扑克的石油和气体专业。什么奥运会与印度石油天然气公司,你问?在刚刚结束的里约热内卢奥运会,有五名代表发送的公司。从历史上看,印度石油天然气公司一直在上下了很大的赌注运动——它目前拥有179个活跃的运动员和159名球员在奖学金,分布在23个学科。93年,运动员是国际球员。
印度政府实体成立于1956年,印度石油天然气公司都有一个唯一的区别是一个公司内部服务功能在所有的石油和天然气的勘探和生产领域和相关的油田服务。公司拥有并经营着超过26600公里的管道在印度,包括海底管道——没有其他公司甚至在印度被认为是操作这条路线长度的50%。
它最近发起了一项名为“100卢比的创业基金在其钻石禧年培育,培育和孵化新思想与石油和天然气行业。公司希望促进创业的年轻印度人创造一个生态系统,有利于增长的初创公司在石油和天然气领域。
20.亚洲的油漆
品牌价值:581.4亿卢比
亚洲的油漆使它今年至少有一个更著名的名单,除了这一个。这也是特性在《福布斯》“全球最具创新精神的公司在18日与公司共享空间在前20位特斯拉汽车和网飞公司。一个市场的领导者自1967年以来,亚洲油漆仍然是任何竞争对手的规模扩大一倍。即使油漆业务增长强劲,亚洲收购表明,计划成为一个一站式品牌家居装饰解决方案。2013年收购的厨房解决方案一年后,Ess Ess浴室配件。它注册一个合并净利润增长17.9% 2016年6月季度结束。在一份监管文件中,董事总经理兼首席执行官KBS Anand指出装饰涂料的两位数增长业务和良好的增长在尼泊尔,斐济和阿联酋支持它国际业务。
