\n
Michael Chen, senior director of product & marketing (APAC) at Alcatel One Touch, said the company expects majority of sales in India from 4G<\/a> telecom service providers and e-commerce channels. It is already in talks with 4G operators in the country, he said.
\n
\n“We have been present through a number of telcos in the country. With 4G, we will enhance our overall market and relationship with Indian telcos,” Chen said.
\n
\nChen, however, refused to name any 4G LTE telecom company with whom Alcatel One Touch is working. But in an earlier interaction with ET, Praveen Valecha, regional director APAC at Alcatel One Touch, had said that the company was in talks with Mukesh Ambani-owned Reliance Jio Infocomm for providing 4G data cards and smartphones.
\n
The company is already shipping its 4G smartphones, dongles and Wi-Fi modems to the US Europe, China and Latin America. Chen said a big portion of the overall shipments globally is of 4G devices<\/a>. He said Alcatel One Touch is now bullish on the Indian 4G market as it expects 4G penetration to be quicker than 3G in the country.
\n
\nThe handset maker is expecting its partners to launch its 4G smartphones in India around March. It is already shipping 4G Wi-fi modems to its 4G partners in India.
\n
\nIn order to establish its presence in the Indian open market, Alcatel One Touch partnered with e-commerce market place Flipkart earlier this year. “Our partnership with Flipkart is strategic and we are working very closely with them.”
\n
\nBy leveraging the e-commerce route in India, the company hopes to boost sales to the levels achieved by Xiaomi and Motorola.
\n
Korean major Samsung presently leads the Indian smartphone<\/a> market with a 22% share in the fourth quarter of 2014, followed by Micromax (18%), Intex (8%), Lava (7%) and Xiaomi (4%), according to IDC.
\n
\nAlcatel One Touch was among the nine handset vendors chosen by Google for the second phase of Android One project. Micromax, Karbonn and Spice were the first phase partners for the project.
\n
\nAlcatel is trying to launch its first Android One smartphone in April. Chen said India could potentially be the first country to see the launch of Alcatel One Touch’s Android One smartphone. “We are working with our partner to launch the device in India. However, the final decision is not yet taken on the same,” he said.
\n
\nThe company is expecting $400 million in revenue in 2015. It plans to spend $20 million on marketing and promotion of smartphones in the country.
\n
\nOn the present state of Indian market, Chen said the majority of users are on feature phones and the target of the company is to help them switch to smartphone with affordable offerings.
\n
\nBesides launching new smartphones, Alcatel One Touch will also bring new smartphone accessories next year, including an inexpensive smartwatch, called Alcatel Wave, which runs on its own operating system.<\/body>","next_sibling":[{"msid":46393190,"title":"Microsoft could announce new Lumia devices at the MWC next week","entity_type":"ARTICLE","link":"\/news\/devices\/microsoft-could-announce-new-lumia-devices-at-the-mwc-next-week\/46393190","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":45477770,"entity_type":"ARTICLE","title":"Alcatel One Touch bets big on 4G; aims to sell 4 mn smartphones in India this year","synopsis":"Alcatel One Touch is now bullish on the Indian 4G market as it expects 4G penetration to be quicker than 3G in the country.","titleseo":"devices\/alcatel-one-touch-bets-big-on-4g-aims-to-sell-4-mn-smartphones-in-india-next-year","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-02-27 15:17:52","lastupd":"2015-02-27 15:53:33","breadcrumbTags":["Smartphone","product launches","4G","TCL Communications","Devices","Alcatel One Touch"],"secinfo":{"seolocation":"devices\/alcatel-one-touch-bets-big-on-4g-aims-to-sell-4-mn-smartphones-in-india-next-year"}}" data-authors="[" danish khan"]" data-category-name="Devices" data-category_id="12" data-date="2015-02-27" data-index="article_1">
新德里:中国手机制造商TCL通讯技术控股的目标销售400万阿尔卡特第一次接触智能手机在印度,今年公司一位高管告诉等。
产品&营销高级总监迈克尔•陈(亚太区)阿尔卡特一摸,说,该公司预计多数销售在印度4 g电信服务提供商和电子商务渠道。它已经与4 g运营商进行谈判,他说。
“我们已经通过大量的电信公司。4 g,我们将提高我们的整体市场和印度电信公司关系,”陈说。
然而,陈拒绝名字任何4 g LTE电信公司和阿尔卡特一接触工作的人。但在早期互动等,Praveen Valecha,区域阿尔卡特亚太地区主管一碰,曾表示,公司正在与穆克什Ambani-owned依赖Jio Infocomm提供4 g数据卡和智能手机。
该公司已经航运其4 g智能手机,软件狗和无线调制解调器美国欧洲、中国和拉丁美洲。陈先生说有相当大一部分的整体出货量全球4 g设备。他说阿尔卡特第一次接触现在看好印度4 g市场预计4 g普及率将比3 g。
手机制造商预期其合作伙伴推出4 g智能手机在印度3月份左右。它已经装运4 g无线调制解调器在印度4 g伙伴。
为了建立其在印度开放市场,阿尔卡特第一次接触与今年早些时候Flipkart公司电子商务市场的地方。Flipkart公司“我们的伙伴关系是战略与我们密切合作。”
利用电子商务的路线在印度,公司希望提高销售水平通过小米和摩托罗拉。
韩国三星目前领先印度智能手机市场以22%的份额在2014年第四季度,其次是Micromax(18%)、国际展览中心(8%)、熔岩(7%)和小米(4%),根据IDC。
阿尔卡特第一次接触是九手机厂商选择谷歌Android一个项目的第二阶段。Micromax, Karbonn和香料为项目第一阶段的合作伙伴。
阿尔卡特正试图推出4月第一个Android智能手机。陈表示,印度可能会成为第一个国家看到阿尔卡特的发射一个触摸的Android智能手机。“我们正在与我们的合作伙伴在印度启动设备。然而,最后的决定还没有承担相同的,”他说。
该公司预计在2015年4亿美元的收入。计划花费2000万美元在智能手机的市场营销和推广。
在印度市场的现状,陈先生说的大多数用户在功能手机和公司的目标是帮助他们切换到智能手机和负担得起的产品。
除了推出新的智能手机,阿尔卡特第一次接触明年也将带来新的智能手机配件,其中包括一个廉价smartwatch,叫做阿尔卡特波,它自己的操作系统上运行。
产品&营销高级总监迈克尔•陈(亚太区)阿尔卡特一摸,说,该公司预计多数销售在印度4 g电信服务提供商和电子商务渠道。它已经与4 g运营商进行谈判,他说。
“我们已经通过大量的电信公司。4 g,我们将提高我们的整体市场和印度电信公司关系,”陈说。
然而,陈拒绝名字任何4 g LTE电信公司和阿尔卡特一接触工作的人。但在早期互动等,Praveen Valecha,区域阿尔卡特亚太地区主管一碰,曾表示,公司正在与穆克什Ambani-owned依赖Jio Infocomm提供4 g数据卡和智能手机。
该公司已经航运其4 g智能手机,软件狗和无线调制解调器美国欧洲、中国和拉丁美洲。陈先生说有相当大一部分的整体出货量全球4 g设备。他说阿尔卡特第一次接触现在看好印度4 g市场预计4 g普及率将比3 g。
手机制造商预期其合作伙伴推出4 g智能手机在印度3月份左右。它已经装运4 g无线调制解调器在印度4 g伙伴。
为了建立其在印度开放市场,阿尔卡特第一次接触与今年早些时候Flipkart公司电子商务市场的地方。Flipkart公司“我们的伙伴关系是战略与我们密切合作。”
利用电子商务的路线在印度,公司希望提高销售水平通过小米和摩托罗拉。
韩国三星目前领先印度智能手机市场以22%的份额在2014年第四季度,其次是Micromax(18%)、国际展览中心(8%)、熔岩(7%)和小米(4%),根据IDC。
阿尔卡特第一次接触是九手机厂商选择谷歌Android一个项目的第二阶段。Micromax, Karbonn和香料为项目第一阶段的合作伙伴。
阿尔卡特正试图推出4月第一个Android智能手机。陈表示,印度可能会成为第一个国家看到阿尔卡特的发射一个触摸的Android智能手机。“我们正在与我们的合作伙伴在印度启动设备。然而,最后的决定还没有承担相同的,”他说。
该公司预计在2015年4亿美元的收入。计划花费2000万美元在智能手机的市场营销和推广。
在印度市场的现状,陈先生说的大多数用户在功能手机和公司的目标是帮助他们切换到智能手机和负担得起的产品。
除了推出新的智能手机,阿尔卡特第一次接触明年也将带来新的智能手机配件,其中包括一个廉价smartwatch,叫做阿尔卡特波,它自己的操作系统上运行。
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