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The company launched the mobile-only plan last year with telecom service provider Airtel<\/a> and is now expanding the service to all users. Customers can subscribe to the service through the Android app or on the Prime Video website.
The mobile-only version will be a no-frills video service with no additional benefits like free and fast shipping on Amazon’s marketplace, streaming on other devices such as smart TVs<\/a>, high-definition (HD) and ultra-HD content, ad-free Prime Music, and Prime Reading, all of which come with the Rs 1,499 annual plan. Mobile-only users will have the option to upgrade to the 1,499 plan.
Netflix also launched a mobile-only plan for its India users in 2019. It came with limitations such as single-use access and no high-definition content. These companies have been plagued by password-sharing, especially among users in India, which eats into their revenues.
“With viewers from 99% of the country’s pin codes, [Prime Video] has become the preferred destination for premium content,” said Gaurav Gandhi, vice president, Prime Video India. “Guided by our mission of making high quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan.”
The development comes at a time when over-the-top (OTT) content platforms are set to dethrone multiplexes as India’s go-to entertainment option, according to a report by SBI<\/a> Research. OTT players will soon do to multiplexes what multiplexes did to VCR and VCD players during the early 2000s, according to SBI Research's assessment.
It forecasts that OTT will be a Rs 12,000-crore market by 2023 – growing at a compound annual growth (CAGR) of 36% from Rs 2,590 crore in 2018 – on the back of the pandemic and a shift in consumer behaviour.
According to a report by Bernstein published in September, there are around five million Prime subscribers in India.
Prime users are among Amazon’s most active customers, and its video service is considered a significant part of its business flywheel. Amazon founder Jeff Bezos famously said, “When we win<\/a> a Golden Globe, it helps us sell more shoes.”
“India is turning into an innovation hub for Prime Video,” said Kelly Day, vice president, international, Prime Video.
“An initiative like Prime Video Mobile Edition, that had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service.”
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亚马逊印度推出经济型,只用手机'视频Rs 599一年的计划
该公司去年推出了手机单一计划与电信服务提供商的旅馆,现在扩大服务所有用户。客户可以通过Android应用程序订阅服务或主要视频网站。
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该公司去年推出了手机单一计划与电信服务提供商附近的旅馆现在扩大服务所有用户。客户可以通过Android应用程序订阅服务或主要视频网站。
只用手机版本将没有额外的好处的经济型视频服务免费和快速航运在亚马逊市场,流媒体等其他设备聪明电视高清晰度(HD)和超高清的内容,没有广告'音乐'阅读,所有这一切的Rs 1499年度计划。只用手机用户将可以选择升级到1499的计划。
Netflix也发起了一项手机单一计划2019年印度用户。就如一次性访问限制,没有高清内容。这些公司已经被password-sharing困扰,尤其是在用户在印度,吃到他们的收入。
”,观众从该国99%的密码,('视频)已成为首选的优质内容,“说Gaurav甘地,印度副总统、总理视频。”指导下我们的使命的全国高质量娱乐更多的访问,我们感到兴奋发射'视频移动版的年度计划”。
发展正值言过其实的(OTT)内容平台将取代多放映场影剧院是印度的首选娱乐选择,报告显示印度国家银行研究。奥特球员将很快做的多放映场影剧院什么多放映场影剧院录像机和VCD播放机在2000年代初,印度国家银行研究的评估。
它预测,奥特将是一个价值12000卢比的市场到2023年增长36%的复合年增长率(CAGR)在2018 - 2590卢比的大流行,消费者行为的变化。
据伯恩斯坦发表在9月,印度大约有五百万'用户。
主要用户是亚马逊最活跃的客户,和它的视频服务被认为是其业务飞轮的重要组成部分。亚马逊的创始人杰夫·贝佐斯有句名言,“当我们赢了一个金球奖,它帮助我们卖出更多的鞋子。”
“印度是变成一个创新中心'视频,”凯利说,副总裁,国际主要的视频。
”这样一个倡议'视频移动版,有其起源在印度,现在推出了跨多个国家在拉丁美洲和东南亚。我们相信,新的'视频移动版年度计划将进一步帮助加速我们的印度业务的增长,给一个更大的客户群访问服务的高质量的内容。”
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