独家
亚马逊、微软俯冲在印度240亿美元的农业数据宝库
与项目,莫迪正寻求进入long-due改革使农业部门,采用全国近一半的13亿人,大约五分之一的亚洲第三大经济体。
亚马逊com,微软和思科系统等科技巨头争相利用的数据印度农民的一项雄心勃勃的政府主导的生产力推动旨在改变过时的农业产业。
总理莫迪的政府正在寻求确保粮食安全在世界上第二个人口最稠密的国家,与美国三巨头签署了初步协议,4月开始大量的当地企业分享农业统计数据的收集自2014年上台以来。莫迪预计私营部门可以帮助农民提高产量与应用程序和工具由信息,如作物产量、土壤质量和土地。
Jio平台有限公司风险控制的亿万富翁穆凯什•安巴尼的信实工业有限公司和烟草巨头ITC有限公司在当地报名了这个项目强国,政府本周表示。
与项目,莫迪正寻求进入long-due改革使农业部门,采用全国近一半的13亿人,大约五分之一的亚洲第三大经济体。
政府依靠项目的成功来提高农民收入,减少进口,减少一些世界上最严重的食品现实中有更好的基础设施,并最终与出口商如巴西、美国和欧盟。
为全球公司,这是一个尝试印度艾瑞泰克工业,安永(Ernst & Young)估计,有可能到2025年将达到约240亿美元的收入,与当前普及率只有1%。这也是一个机会来部署网络,人工智能和机器学习在一个发展中国家,而对于电子商务公司如亚马逊和依赖,获得源源不断的农产品可以帮助破解一个杂货市场,占超过一半的每年1万亿美元的零售支出的印第安人。
“这是一个高影响产业和私人玩家传感的机会,想成为一个大的一部分,“说Ankur Pahwa,咨询公司的合伙人是印度。“印度有一个非常高的食品浪费因为缺乏技术和基础设施。这是一个巨大的好处。”
想法很简单:种子的所有信息,如作物模式、土壤健康、保险、信贷、和天气模式到一个数据库,然后通过分析人工智能和数据分析。然后我们的目标是开发个性化服务行业充满挑战,如峰值产量,水分胁迫,土壤退化和缺乏基础设施包括温度控制的仓库和冷藏卡车。
根据协议,大型科技公司帮助政府发展的证据概念来建立服务提供技术解决方案,农民将能够访问在他们家门口。如果是有利的,公司将能够最终产品卖给政府,也直接向种植者和解决方案将扩大在国家层面。
到目前为止,政府的公开数据超过5000万农民1.2亿年出生于种植者。一些当地的公司签署了包括明星Agribazaar技术,ESRI印度技术,瑜伽大师的帕坦伽利的观点有机研究所和Ninjacart Baba Ramdev)。
但远不保证成功。计划在大公司绳已经画火从批评,他们说此举是另一个政府试图给私营部门更大的影响,这可能会损害小和农民。
程序甚至可能添加燃料长期抗议莫迪的政府一直在努力解决争议超过9个月后新的农业法案激怒了一些农民。与关键国家预计将在2022年举行的大选,它可能会更难technology-to-help-agriculture计划卖给农业社区已经怀疑政府的意图。
”利用这些数据,他们将知道生产并不好,并将从农民那里购买廉价出售以过高的价格在其他地方,”辛格Sukhwinder Sabhra说,农民从北部的旁遮普邦,去年11月以来一直抗议反对新农场的法律。“超过农民消费者就会受到影响。”
技术采用在印度仍处于萌芽阶段,Gartner首席分析师Apeksha Kaushik说。“有限的可用性的技术基础设施和反复出现的自然现象如洪水、干旱也对数字解决方案的部署工作,”她说。
焦虑在数据隐私可能是另一个挑战。苏哈塔Kohar, 27岁的农民领袖,支持农民抗议,说这是一个严重的问题。”“我们都知道政府的记录保持数据安全,”他说。
尽管障碍,少数一年期公益性服务试点项目已经在进行中。
微软已选定100个村庄部署人工智能和机器学习和建立一个平台。亚马逊,已经开始向农民提供实时咨询和信息通过移动应用提供云服务解决方案提供商。微软和亚马逊印度办公室的代表没有回复寻求置评的电子邮件。
明星Agribazaar的联合创始人Amit Mundawala称该项目是“改变游戏规则”,将农业土地上收集数据分析,作物估计,土壤退化和天气模式。ESRI印度使用地理信息系统生成数据和创建应用程序,根据Agendra Kumar董事总经理。
“一旦你的数据,你可以与地面现实和改善你的预测,采取明智的决定,看看哪些地区需要政策干预,“P.K. Joshi说,前主管南亚在华盛顿国际粮食政策研究所。
类似的数据驱动系统实现在南部卡纳塔克邦去年帮助提高效率政府福利,拉杰夫·乔说,该州的额外的首席部长。一些银行贷款甚至向农民使用集中的数据和所有政府项目,验证保险和贷款和最低支持价格被路由机制,堵塞泄漏和消除舞弊,他说。
除了科技巨头,许多小公司和创业公司可能会加入这个项目。当完成了项目将形成的核心国家数字农业生态系统帮助农民实现更好的盈利能力提供正确的信息在正确的时间,和促进更好的计划和执行政策,根据政府的咨询文件数字农业。
“这个练习将如何转化为行动或导致更高的生产和农业收入,还有待观察,“太太Sabnavis说,保健评级有限公司首席经济学家
总理莫迪的政府正在寻求确保粮食安全在世界上第二个人口最稠密的国家,与美国三巨头签署了初步协议,4月开始大量的当地企业分享农业统计数据的收集自2014年上台以来。莫迪预计私营部门可以帮助农民提高产量与应用程序和工具由信息,如作物产量、土壤质量和土地。
Jio平台有限公司风险控制的亿万富翁穆凯什•安巴尼的信实工业有限公司和烟草巨头ITC有限公司在当地报名了这个项目强国,政府本周表示。
政府依靠项目的成功来提高农民收入,减少进口,减少一些世界上最严重的食品现实中有更好的基础设施,并最终与出口商如巴西、美国和欧盟。
为全球公司,这是一个尝试印度艾瑞泰克工业,安永(Ernst & Young)估计,有可能到2025年将达到约240亿美元的收入,与当前普及率只有1%。这也是一个机会来部署网络,人工智能和机器学习在一个发展中国家,而对于电子商务公司如亚马逊和依赖,获得源源不断的农产品可以帮助破解一个杂货市场,占超过一半的每年1万亿美元的零售支出的印第安人。
“这是一个高影响产业和私人玩家传感的机会,想成为一个大的一部分,“说Ankur Pahwa,咨询公司的合伙人是印度。“印度有一个非常高的食品浪费因为缺乏技术和基础设施。这是一个巨大的好处。”
根据协议,大型科技公司帮助政府发展的证据概念来建立服务提供技术解决方案,农民将能够访问在他们家门口。如果是有利的,公司将能够最终产品卖给政府,也直接向种植者和解决方案将扩大在国家层面。
到目前为止,政府的公开数据超过5000万农民1.2亿年出生于种植者。一些当地的公司签署了包括明星Agribazaar技术,ESRI印度技术,瑜伽大师的帕坦伽利的观点有机研究所和Ninjacart Baba Ramdev)。
但远不保证成功。计划在大公司绳已经画火从批评,他们说此举是另一个政府试图给私营部门更大的影响,这可能会损害小和农民。
程序甚至可能添加燃料长期抗议莫迪的政府一直在努力解决争议超过9个月后新的农业法案激怒了一些农民。与关键国家预计将在2022年举行的大选,它可能会更难technology-to-help-agriculture计划卖给农业社区已经怀疑政府的意图。
”利用这些数据,他们将知道生产并不好,并将从农民那里购买廉价出售以过高的价格在其他地方,”辛格Sukhwinder Sabhra说,农民从北部的旁遮普邦,去年11月以来一直抗议反对新农场的法律。“超过农民消费者就会受到影响。”
技术采用在印度仍处于萌芽阶段,Gartner首席分析师Apeksha Kaushik说。“有限的可用性的技术基础设施和反复出现的自然现象如洪水、干旱也对数字解决方案的部署工作,”她说。
焦虑在数据隐私可能是另一个挑战。苏哈塔Kohar, 27岁的农民领袖,支持农民抗议,说这是一个严重的问题。”“我们都知道政府的记录保持数据安全,”他说。
尽管障碍,少数一年期公益性服务试点项目已经在进行中。
微软已选定100个村庄部署人工智能和机器学习和建立一个平台。亚马逊,已经开始向农民提供实时咨询和信息通过移动应用提供云服务解决方案提供商。微软和亚马逊印度办公室的代表没有回复寻求置评的电子邮件。
明星Agribazaar的联合创始人Amit Mundawala称该项目是“改变游戏规则”,将农业土地上收集数据分析,作物估计,土壤退化和天气模式。ESRI印度使用地理信息系统生成数据和创建应用程序,根据Agendra Kumar董事总经理。
“一旦你的数据,你可以与地面现实和改善你的预测,采取明智的决定,看看哪些地区需要政策干预,“P.K. Joshi说,前主管南亚在华盛顿国际粮食政策研究所。
类似的数据驱动系统实现在南部卡纳塔克邦去年帮助提高效率政府福利,拉杰夫·乔说,该州的额外的首席部长。一些银行贷款甚至向农民使用集中的数据和所有政府项目,验证保险和贷款和最低支持价格被路由机制,堵塞泄漏和消除舞弊,他说。
除了科技巨头,许多小公司和创业公司可能会加入这个项目。当完成了项目将形成的核心国家数字农业生态系统帮助农民实现更好的盈利能力提供正确的信息在正确的时间,和促进更好的计划和执行政策,根据政府的咨询文件数字农业。
“这个练习将如何转化为行动或导致更高的生产和农业收入,还有待观察,“太太Sabnavis说,保健评级有限公司首席经济学家
Amazon<\/a>.com, Microsoft<\/a> and Cisco<\/a> Systems are among technology giants lining up to harness data from India<\/a>\u2019s farmers in an ambitious government-led productivity drive aimed at transforming an outmoded agricultural industry.
Prime Minister Narendra Modi<\/a>\u2019s administration, which is seeking to ensure food security in the world\u2019s second-most populous nation, has signed preliminary agreements with the three U.S. titans and a slew of local businesses starting April to share farm statistics it\u2019s been gathering since coming to power in 2014. Modi is betting the private sector can help farmers boost yields with apps and tools built from information such as crop output, soil quality and land holdings.
Jio Platforms Ltd., the venture controlled by billionaire Mukesh Ambani\u2019s Reliance Industries Ltd., and tobacco giant ITC Ltd. are among local powerhouses that have signed up for the program, the government said this week.
Prime Minister Narendra Modi<\/a>\u2019s administration, which is seeking to ensure food security in the world\u2019s second-most populous nation, has signed preliminary agreements with the three U.S. titans and a slew of local businesses starting April to share farm statistics it\u2019s been gathering since coming to power in 2014. Modi is betting the private sector can help farmers boost yields with apps and tools built from information such as crop output, soil quality and land holdings.
Jio Platforms Ltd., the venture controlled by billionaire Mukesh Ambani\u2019s Reliance Industries Ltd., and tobacco giant ITC Ltd. are among local powerhouses that have signed up for the program, the government said this week.
<\/div><\/div>With the project, Modi is seeking to usher in long-due reforms to make over a farm sector that employs almost half of the nation\u2019s 1.3 billion people and contributes about a fifth of Asia\u2019s third-biggest economy.
The government is counting on the project\u2019s success to boost rural incomes, cut imports, reduce some of the world\u2019s worst food wastages with better infrastructure, and eventually compete with exporters such as Brazil, the U.S. and the European Union.
For global firms, it\u2019s a stab at India\u2019s agritech industry, which Ernst & Young estimates to have the potential to reach about $24 billion in revenue by 2025, with the current penetration being only 1%. It\u2019s also a chance to deploy networks, artificial intelligence and machine learning in a developing country, while for e-commerce firms such as Amazon and Reliance, securing a steady stream of farm produce could help crack a groceries market that accounts for more than half of the $1 trillion in annual retail spending by Indians.
\u201cThis is a high impact industry and private players are sensing the opportunity and want to be a large part of it,\u201d said Ankur Pahwa, a partner at consultancy EY India. \u201cIndia has a very high amount of food wastage because of lack of technology and infrastructure. So there\u2019s a huge upside to the program.\u201d
The government is counting on the project\u2019s success to boost rural incomes, cut imports, reduce some of the world\u2019s worst food wastages with better infrastructure, and eventually compete with exporters such as Brazil, the U.S. and the European Union.
For global firms, it\u2019s a stab at India\u2019s agritech industry, which Ernst & Young estimates to have the potential to reach about $24 billion in revenue by 2025, with the current penetration being only 1%. It\u2019s also a chance to deploy networks, artificial intelligence and machine learning in a developing country, while for e-commerce firms such as Amazon and Reliance, securing a steady stream of farm produce could help crack a groceries market that accounts for more than half of the $1 trillion in annual retail spending by Indians.
\u201cThis is a high impact industry and private players are sensing the opportunity and want to be a large part of it,\u201d said Ankur Pahwa, a partner at consultancy EY India. \u201cIndia has a very high amount of food wastage because of lack of technology and infrastructure. So there\u2019s a huge upside to the program.\u201d
<\/div><\/div>The idea is simple: Seed all the information such as crop pattern, soil health, insurance, credit, and weather patterns into a single database and then analyze it through AI and data analytics. Then the goal is to develop personalized services for a sector replete with challenges such as peaking yields, water stress, degrading soil and lack of infrastructure including temperature-controlled warehouses and refrigerated trucks.
Under the agreement, the big tech companies help the government in developing proof of concepts to offer tech solutions for farm-to-fork services, which farmers will be able to access at their doorstep. If beneficial, firms would be able to sell the final product to the government and also directly to growers and the solutions would be scaled up at the national level.
So far, the government has seeded publicly available data for more than 50 million farmers of the 120 million identified land-holding growers. Some of the local companies that have signed up include Star Agribazaar<\/a> Technology, ESRI India Technologies, yoga guru Baba Ramdev\u2019s Patanjali Organic Research Institute and Ninjacart.
But success is far from guaranteed. The plan to rope in big corporations is already drawing fire from critics, who say the move is yet another attempt by the government to give the private sector a greater sway, a development that could hurt small and vulnerable farmers.
The program may even add fuel to the protracted protests Modi\u2019s government has been struggling to tackle for more than nine months after controversial new agricultural laws riled up some farmers. With crucial state elections due in 2022, it may get tougher to sell the technology-to-help-agriculture plan to a farming community already suspicious of the government\u2019s intentions.
\u201cWith this data they will know where the produce wasn\u2019t good, and will buy cheap from farmers there and sell it at exorbitant prices elsewhere,\u201d said Sukhwinder Singh Sabhra, a farmer from the northern state of Punjab, who has been protesting since November against the new farm laws. \u201cMore than the farmers it is the consumers who will suffer.\u201d
Technology adoption is still at a nascent stage in India, said Apeksha Kaushik, principal analyst at Gartner. \u201cLimited availability of technology infrastructure and recurring natural phenomena like floods, droughts have also worked against the deployment of digital solutions,\u201d she said.
Anxiety over data privacy could be another challenge. Abhimanyu Kohar, a 27-year-old farmers\u2019 leader, who has been supporting the protesting farmers, said it\u2019s a \u201cserious issue.\u201d \u201cWe all know the record of the government in keeping the data safe,\u201d he said.
Despite the hurdles, a few one-year pro bono pilot programs are already underway.
Microsoft has selected 100 villages to deploy AI and machine learning and build a platform. Amazon, which has already started offering real-time advice and information to farmers through a mobile app, is offering cloud services to solution providers. Representatives at the India offices of Microsoft and Amazon didn\u2019t respond to emails seeking comment.
Star Agribazaar, whose co-founder Amit Mundawala calls the project a \u201cgame changer,\u201d will collect data on agri land profiling, crop estimation, soil degradation and weather patterns. ESRI India is using geographic information system to generate data and create applications, according to Managing Director Agendra Kumar.
\u201cOnce you have the data, you can correlate with on-ground reality and improve your projections, take informed decisions and see which regions need policy intervention,\u201d said P.K. Joshi, former director for South Asia at Washington-based International Food Policy Research Institute.
A similar data-driven system implemented in the southern state of Karnataka last year helped increase efficiency in delivery of government benefits, said Rajeev Chawla, the state\u2019s additional chief secretary. Some bank loans have even been made to farmers using the centralized data, and all government programs, verification for insurance and loans and minimum support price are being routed through the mechanism, plugging leakages and eliminating frauds, he said.
Besides the tech giants, many smaller companies and startups are likely to join the program. When completed the project will form the core of a national digital agriculture ecosystem to help farmers realize better profitability with access to right information at the right time, and to facilitate better planning and execution of policies, according to the government\u2019s consultation paper on digital agriculture.
\u201cHow this exercise will translate into action or lead to higher production and farm income, that remains to be seen,\u201d said Madan Sabnavis, chief economist at Care Ratings Ltd.
<\/div><\/div>
Under the agreement, the big tech companies help the government in developing proof of concepts to offer tech solutions for farm-to-fork services, which farmers will be able to access at their doorstep. If beneficial, firms would be able to sell the final product to the government and also directly to growers and the solutions would be scaled up at the national level.
So far, the government has seeded publicly available data for more than 50 million farmers of the 120 million identified land-holding growers. Some of the local companies that have signed up include Star Agribazaar<\/a> Technology, ESRI India Technologies, yoga guru Baba Ramdev\u2019s Patanjali Organic Research Institute and Ninjacart.
But success is far from guaranteed. The plan to rope in big corporations is already drawing fire from critics, who say the move is yet another attempt by the government to give the private sector a greater sway, a development that could hurt small and vulnerable farmers.
The program may even add fuel to the protracted protests Modi\u2019s government has been struggling to tackle for more than nine months after controversial new agricultural laws riled up some farmers. With crucial state elections due in 2022, it may get tougher to sell the technology-to-help-agriculture plan to a farming community already suspicious of the government\u2019s intentions.
\u201cWith this data they will know where the produce wasn\u2019t good, and will buy cheap from farmers there and sell it at exorbitant prices elsewhere,\u201d said Sukhwinder Singh Sabhra, a farmer from the northern state of Punjab, who has been protesting since November against the new farm laws. \u201cMore than the farmers it is the consumers who will suffer.\u201d
Technology adoption is still at a nascent stage in India, said Apeksha Kaushik, principal analyst at Gartner. \u201cLimited availability of technology infrastructure and recurring natural phenomena like floods, droughts have also worked against the deployment of digital solutions,\u201d she said.
Anxiety over data privacy could be another challenge. Abhimanyu Kohar, a 27-year-old farmers\u2019 leader, who has been supporting the protesting farmers, said it\u2019s a \u201cserious issue.\u201d \u201cWe all know the record of the government in keeping the data safe,\u201d he said.
Despite the hurdles, a few one-year pro bono pilot programs are already underway.
Microsoft has selected 100 villages to deploy AI and machine learning and build a platform. Amazon, which has already started offering real-time advice and information to farmers through a mobile app, is offering cloud services to solution providers. Representatives at the India offices of Microsoft and Amazon didn\u2019t respond to emails seeking comment.
Star Agribazaar, whose co-founder Amit Mundawala calls the project a \u201cgame changer,\u201d will collect data on agri land profiling, crop estimation, soil degradation and weather patterns. ESRI India is using geographic information system to generate data and create applications, according to Managing Director Agendra Kumar.
\u201cOnce you have the data, you can correlate with on-ground reality and improve your projections, take informed decisions and see which regions need policy intervention,\u201d said P.K. Joshi, former director for South Asia at Washington-based International Food Policy Research Institute.
A similar data-driven system implemented in the southern state of Karnataka last year helped increase efficiency in delivery of government benefits, said Rajeev Chawla, the state\u2019s additional chief secretary. Some bank loans have even been made to farmers using the centralized data, and all government programs, verification for insurance and loans and minimum support price are being routed through the mechanism, plugging leakages and eliminating frauds, he said.
Besides the tech giants, many smaller companies and startups are likely to join the program. When completed the project will form the core of a national digital agriculture ecosystem to help farmers realize better profitability with access to right information at the right time, and to facilitate better planning and execution of policies, according to the government\u2019s consultation paper on digital agriculture.
\u201cHow this exercise will translate into action or lead to higher production and farm income, that remains to be seen,\u201d said Madan Sabnavis, chief economist at Care Ratings Ltd.
<\/div><\/div>
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