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MUMBAI:It’s a bonanza for overseas travellers with mobile phone companies and SIM card providers all set to woo them ahead of the summer break. Reliance Jio<\/a> Infocomm set the cat among the pigeons with rock-bottom international roaming<\/a> rates.\n
\nThe offers this time go beyond regular tariff plans. On the anvil are tailor-made data packages that can go as high as 50GB, bargains at tourist hubs, opportunities to make your own perfume, interact with a global fashion designer and go on shopping expeditions. Also included are connectivity in offbeat destinations.
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\nSince local rates dipped severely owing to tariff wars, SIM card providers and telcos realised the need to retain the overseas traveller, who is part of the higher revenue-generating bracket. With people using more data on their travels, the operators want their customers to opt for the special tariff packs even if free Wi-Fi is available, experts said.
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Jio introduced international packs for post-paid customers starting at Rs. 2 each per minute of voice, per MB of data and per text message in the US and UK and Rs. 10 each for some other countries. Experts said they expect Bharti Airtel<\/a>, Vodafone<\/a> India<\/a>, Idea Cellular<\/a> and SIM card provider Matrix to respond with similar offers.
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\n“Customer behaviour on mobile usage while travelling has changed and it is imperative for us to also start offering made-tomeasure solutions,” said Gagan Dugal, founder of Matrix.
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\nAccording to analysts, the international roaming segment has grown at a compounded rate of 15% over the past two years and is expected to expand by another 15% in about two years.
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\nA client who used 5 GB data last year is opting for 50 GB this year, said Dugal. A customer who took a 1 GB plan for Rs. 1,000 last year will get 50 GB at Rs. 2,999 this year.
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To woo customers from operators and get them on to Matrix, it has come up with a ‘By Appointment’ plan, which allows travellers to sit at a Michelin Star<\/a> chef ’s table, have a one-on-one with an acclaimed fashion designer and indulge in curated taxfree shopping, among others.
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\nIdea’s packs will be available in 65 countries compared with 30 last summer. Instead of 300 MB of free data, customers will now get 500 MB to 2.5 GB. Number of free calls has been increased to 500 from 100, depending on price pack.
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\n“More customers are opting for these (international roaming) packs while traveling around the world to always stay connected without worrying about bill shocks,” said Vani Venkatesh, chief marketing officer of Bharti Airtel. The market leader has added 50 countries to its list from last year, including Vietnam, Egypt, Morocco, Iceland, Palestine, Laos and Mongolia.
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\nVodafone India has bundled plans for about 40 new countries this summer, a departure from its previously fixed rates. The second-largest operator’s offers for international travellers is through i-Roam free packs, introduced last year, which had tariffs ranging from Rs. 5,000 for 28 days to Rs. 500 for 24 hours in 20 countries.
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孟买:这是一个与移动电话公司对海外游客和SIM卡供应商都将吸引他们的暑假。依赖JioInfocomm引狼入室的最低国际漫游利率。这次提供超越普通关税的计划。铁砧上的定制数据的包可以高达50 gb,讨价还价在游客中心,机会自己做香水,与全球时尚设计师和购物探险。还包括连接在标新立异的目的地。
因为当地利率下降严重由于关税战,SIM卡供应商和电信公司意识到需要保留海外旅行者,谁是高盈利托架的一部分。人们在旅行时使用更多的数据,运营商希望他们的客户可以选择特殊的关税包即使免费wi - fi是可用的,专家说。
Jio引入国际邮资已付的客户从Rs。2包每一每分钟的声音,每MB的数据和文本消息在美国和英国和Rs。10每个其他一些国家。专家表示,他们预计Bharti Airtel,沃达丰(Vodafone) 印度,知道细胞和SIM卡提供者矩阵相似的反应。
“客户行为在移动使用旅行时也已经改变,我们必须开始提供made-tomeasure解决方案,“Gagan Dugal谈话说的创始人矩阵。
分析人士表示,国际漫游部分已经在15%的复合增长率在过去的两年里,预计将扩大15%大约两年。
客户使用5 GB数据去年是今年选择50 GB, Dugal说。客户1 GB Rs计划。去年的1000将获得50 GB Rs 2999今年。
从运营商和让他们吸引顾客矩阵,它想出了一个“如约”计划,允许旅客坐在一个米其林星级餐厅厨师的桌子,有一个一对一的著名时装设计师和沉溺于策划taxfree购物,等等。
想法的包将在65个国家相比去年夏天30。而不是300 MB的免费数据,客户将得到500 MB 2.5 GB。免费电话数量已经从500增加到100,取决于价格。
“越来越多的客户选择这些(国际漫游)包而环游世界总是保持联系而不用担心法案冲击,“Vani马纳说,Bharti Airtel的首席营销官。市场领导者增加了50个国家从去年的名单,包括越南、埃及、摩洛哥、冰岛、巴勒斯坦、老挝和蒙古。
沃达丰印度捆绑计划今年夏天大约40个新国家,一个离开先前固定利率。第二大运营商提供国际旅行者是通过i-Roam免费包,去年推出,关税从Rs。Rs 5000 28天。500年20个国家24小时。
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