独家
Android box, OTT Dish TV维持运营的策略
DTH运营商声称，在其2300万客户中，有30%至35%的客户每月支付超过400卢比的费用。
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“除非发起人注入足够的资金，否则政府不会入股沃达丰Idea”
官员们告诉《印度经济时报》，发起人——英国沃达丰公司和Aditya Birla集团——表示愿意向电信公司注入大约200 - 300亿卢比，这不足以重振该公司。
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加尔各答:DTH专业印度Dish TV该公司一位高级官员表示，该公司计划在未来几周内推出android机顶盒，以应对娱乐领域不断变化的局面。
该官员表示，除此之外，这家直接到家(DTH)运营商还在其在线流媒体的OTT平台上押注巨资，并希望在即将到来的竞争中保持优势，这对该公司留住其高端客户构成了威胁。
DTH运营商声称，在其2300万客户中，有30%至35%的客户每月支付超过400卢比的费用。
“我们正在监测新技术的发展，并对此做出回应。在未来几周，我们将为寻求新时代媒体娱乐的客户推出联网盒子(android盒子)。我们也有599卢比的智能摇杆。”菜的电视印度公司负责人(营销)Sukhpreet Singh告诉记者。
该公司预计，将有20%的客户升级到联网的在线流媒体服务设备他说，在接下来的18到24个月里。
推出安卓机顶盒的举动是在Jio宣布推出一体化家庭娱乐解决方案之后。
不过，辛格并没有透露这款机顶盒的价格。
他还表示，其OTT (over-the-top)平台“Watcho”上的内容也将帮助运营商保持现有客户的热情，并吸引新用户加入其网络。
OTT一词指的是可以通过互联网访问的应用程序和服务。
目前，Watcho的免费期为6个月。但它也会吸引租赁，因为我们也提供独家内容，”辛格说。
他说，针对高端客户的新技术正在引入，但传统的DTH平台存在巨大的机会。他补充说，据估计，在拥有电视机的19.7亿个家庭中，大约66%拥有CRT电视机。
DTH运营商声称，在2020财年的4月至6月期间，它已经增加了超过20万新用户，今年的目标是80万。
该公司表示，在2018- 2019年，客户净增长为70万。
根据毕马威(KPMG)该公司的媒体和娱乐行业报告显示，DTH公司的用户基础从2018财年的6,200万户小幅增长至2019财年的6,700万户。
辛格表示，该公司的净ARPU(每用户平均收益)为116卢比，并且保持“平稳”。
该公司还在节日期间向新乘客推出了优惠价，比加尔各答市场的标准价格低40%至45%。
该官员表示，除此之外，这家直接到家(DTH)运营商还在其在线流媒体的OTT平台上押注巨资，并希望在即将到来的竞争中保持优势，这对该公司留住其高端客户构成了威胁。
DTH运营商声称，在其2300万客户中，有30%至35%的客户每月支付超过400卢比的费用。
该公司预计，将有20%的客户升级到联网的在线流媒体服务设备他说，在接下来的18到24个月里。
推出安卓机顶盒的举动是在Jio宣布推出一体化家庭娱乐解决方案之后。
不过，辛格并没有透露这款机顶盒的价格。
他还表示，其OTT (over-the-top)平台“Watcho”上的内容也将帮助运营商保持现有客户的热情，并吸引新用户加入其网络。
OTT一词指的是可以通过互联网访问的应用程序和服务。
目前，Watcho的免费期为6个月。但它也会吸引租赁，因为我们也提供独家内容，”辛格说。
他说，针对高端客户的新技术正在引入，但传统的DTH平台存在巨大的机会。他补充说，据估计，在拥有电视机的19.7亿个家庭中，大约66%拥有CRT电视机。
该公司表示，在2018- 2019年，客户净增长为70万。
根据毕马威(KPMG)该公司的媒体和娱乐行业报告显示，DTH公司的用户基础从2018财年的6,200万户小幅增长至2019财年的6,700万户。
辛格表示，该公司的净ARPU(每用户平均收益)为116卢比，并且保持“平稳”。
该公司还在节日期间向新乘客推出了优惠价，比加尔各答市场的标准价格低40%至45%。
KOLKATA: DTH major Dish TV India<\/a> is planning to launch android set top boxes in the next few weeks responding to the changing scenario in entertainment space, a top company official said.
In addition to this, the direct-to-home (DTH) operator is also betting big on its over-the-top (OTT) platform for online streaming and hopes to stay afloat in the upcoming competition which poses a threat to the company to retain its premium segment customers, the official said.
The DTH operator claimed it categorises 30-35 per cent of its 23 million customers as premium as they pay in excess of Rs 400 per month.
In addition to this, the direct-to-home (DTH) operator is also betting big on its over-the-top (OTT) platform for online streaming and hopes to stay afloat in the upcoming competition which poses a threat to the company to retain its premium segment customers, the official said.
The DTH operator claimed it categorises 30-35 per cent of its 23 million customers as premium as they pay in excess of Rs 400 per month.
<\/div><\/div>\"We are monitoring new technology developments and are responding to these. In the next few weeks, we are going to introduce connected boxes (android boxes) for the customers who seek new age media entertainment. We also have smart stick at Rs 599,\" Dish TV<\/a> India Corporate Head (Marketing) Sukhpreet Singh told .
The company expects to upgrade 20 per cent of its customers to online streaming services with the connected devices<\/a> in the next 18-24 months, he said.
The move to launch the android set top boxes came after the announcement of all-in-one home entertainment solution by Jio.
Singh, however, did not reveal price of the proposed set top boxes.
He also said the content on its OTT (over-the-top) platform, 'Watcho', will also help the operator to keep the existing customers enthusiastic and also on-boarding of new subscribers in its network, he said.
The term OTT refers to applications and services which are accessible over the internet.
\"Currently, Watcho is free for six months. But it will attract rentals as we also offer exclusive content,\" Singh said.
New technologies are being introduced targeting at the premium segment customers but there is immense opportunity in the traditional DTH platform, he said, adding that it is estimated, out of 19.7 crore homes having television sets, around 66 per cent own CRT sets.
The company expects to upgrade 20 per cent of its customers to online streaming services with the connected devices<\/a> in the next 18-24 months, he said.
The move to launch the android set top boxes came after the announcement of all-in-one home entertainment solution by Jio.
Singh, however, did not reveal price of the proposed set top boxes.
He also said the content on its OTT (over-the-top) platform, 'Watcho', will also help the operator to keep the existing customers enthusiastic and also on-boarding of new subscribers in its network, he said.
The term OTT refers to applications and services which are accessible over the internet.
\"Currently, Watcho is free for six months. But it will attract rentals as we also offer exclusive content,\" Singh said.
New technologies are being introduced targeting at the premium segment customers but there is immense opportunity in the traditional DTH platform, he said, adding that it is estimated, out of 19.7 crore homes having television sets, around 66 per cent own CRT sets.
<\/div><\/div>The DTH operator claimed in the April-June period of FY'20, it has on-boarded over 2 lakh new subscribers with a target of 8 lakh in the year.
In 2018-19, the net customer accretion was 7 lakh, the company said.
According to KPMG<\/a>'s Media and Entertainment Industry report, DTH companies saw a marginal growth in their subscriber base from 62 million homes in FY'18 to 67 million in FY'19.
Singh said its net ARPU (average revenue per user) was at Rs 116 and it remains \"flat\".
The company also launched special tariff in the festive period to on-board new customers with 40-45 per cent discount over standard price in the Kolkata market.<\/div><\/div>
In 2018-19, the net customer accretion was 7 lakh, the company said.
According to KPMG<\/a>'s Media and Entertainment Industry report, DTH companies saw a marginal growth in their subscriber base from 62 million homes in FY'18 to 67 million in FY'19.
Singh said its net ARPU (average revenue per user) was at Rs 116 and it remains \"flat\".
The company also launched special tariff in the festive period to on-board new customers with 40-45 per cent discount over standard price in the Kolkata market.<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"19.0","minfoseo":"19-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1569245233488","minfoseo":"1569245233488"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"1290216360","minfoseo":"1290216360"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"OriginalImageHeightPx":{"minfo":"900.0","minfoseo":"900-0"},"OriginalImageWidthPx":{"minfo":"1200.0","minfoseo":"1200-0"},"NumberOfCharacters":{"minfo":"2611.0","minfoseo":"2611-0"},"NumberOfWords":{"minfo":"434.0","minfoseo":"434-0"},"key":{"0":{"keyid":"1616591","value":"Wearables","smid":"0","keynameseo":"Wearables","keytype":"","keycount":"totalcount","weightage":"20"},"1":{"keyid":"50041","value":"KPMG","smid":"0","keynameseo":"KPMG","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"963171","value":"Google Play","smid":"0","keynameseo":"Google-Play","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"191966","value":"Dish TV India","smid":"0","keynameseo":"Dish-TV-India","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"51758","value":"Dish TV","smid":"0","keynameseo":"Dish-TV","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"8135765","value":"Android box","smid":"0","keynameseo":"Android-box","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"96267039","stname":"Homegrown brands dominating Rs 60,000-crore accessories space","artsyn":"Among the top five wearable brands in India, the top three are Indian brands\u2014 Imagine Marketing (BoAt) with over 32%, Nexxbase (Noise) with nearly 14% share, and Fire-Boltt with nearly 9% share, which have cornered almost 55% combined share of the market, according to IDC India. 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The factory has been established to create ODMs (Original Design Manufacturer) in hearables, wearables and IoT devices, the release added.","seolocation":"telecomnews\/zet-town-india-to-produce-10-mln-hearable-wearable-iot-devices-annually-at-new-noida-facility","seolocationalt":"Zet Town India to produce 10 mln hearable, wearable, IoT devices annually at new Noida facility","url_seo":"zet-town-india-to-produce-10-mln-hearable-wearable-iot-devices-annually-at-new-noida-facility"},{"msid":"89555550","stname":"Indians are again spending on electronic goods","artsyn":"Overall consumer electronics and appliances market from smartphones to washing machines to wearable accessories grew 9% in calendar 2021 against pre-pandemic 2019.","seolocation":"telecomnews\/indians-are-again-spending-on-electronic-goods","seolocationalt":"Indians are again spending on electronic goods","url_seo":"indians-are-again-spending-on-electronic-goods"},{"msid":"88728138","stname":"Body-monitoring tech trend comes with concerns","artsyn":"Startups at the annual gadget extravaganza in Las Vegas touted technology-enhanced accessories designed to look fetching on the outside while scrutinizing what is happening on the inside of wearers.","seolocation":"telecomnews\/body-monitoring-tech-trend-comes-with-concerns","seolocationalt":"Body-monitoring tech trend comes with concerns","url_seo":"body-monitoring-tech-trend-comes-with-concerns"},{"msid":"87737711","stname":"India\u2019s wearables market grows 93.8% to ship 23.8 million units in 3Q21: IDC","artsyn":"Shipments in September alone surpassed 10 million units, rising two-fold on a year-over-year basis, resulting in a record quarter for wearable devices in India, IDC said.\u200b\u200b","seolocation":"telecomnews\/indias-wearables-market-grows-93-8-to-ship-23-8-million-units-in-3q21-idc","seolocationalt":"India\u2019s wearables market grows 93.8% to ship 23.8 million units in 3Q21: IDC","url_seo":"indias-wearables-market-grows-93-8-to-ship-23-8-million-units-in-3q21-idc"},{"msid":"80100107","stname":"Big incentive scheme coming for wearables, hearables, IoT devices and drones in 2021","artsyn":"The Ministry of Electronics and IT (MeitY) is in the process of chalking out an incentive scheme for manufacturing such devices and expects to launch it in the coming months.","seolocation":"telecomnews\/big-incentive-scheme-coming-for-wearables-hearables-iot-devices-and-drones-in-2021","seolocationalt":"Big incentive scheme coming for wearables, hearables, IoT devices and drones in 2021","url_seo":"big-incentive-scheme-coming-for-wearables-hearables-iot-devices-and-drones-in-2021"},{"msid":"77882376","stname":"Worldwide wearables market grows 14% in Q2, Apple leads: IDC","artsyn":"The worldwide market for wearable devices grew 14.1 per cent during the second quarter of this year due to strong demand for hearables, according to a new report from International Data Corporation (IDC).","seolocation":"telecomnews\/worldwide-wearables-market-grows-14-in-q2-apple-leads-idc","seolocationalt":"Worldwide wearables market grows 14% in Q2, Apple leads: IDC","url_seo":"worldwide-wearables-market-grows-14-in-q2-apple-leads-idc"},{"msid":"77274691","stname":"Apple delivers blowout earnings amid COVID-19, market shrugs off iPhone delays","artsyn":"Sales began to pick back up in May and June, helped by a \"strong\" launch for the $399 iPhone SE introduced in April, CEO Tim Cook said","seolocation":"telecomnews\/apple-quarterly-profit-jumps-on-gains-in-services-wearables","seolocationalt":"Apple delivers blowout earnings amid COVID-19, market shrugs off iPhone delays","url_seo":"apple-quarterly-profit-jumps-on-gains-in-services-wearables"},{"msid":"74368114","stname":"India wearables market up 168% in 2019: IDC","artsyn":"The growth trajectory in the Indian wearables market continued to ascend strongly registering 168.3% on-year growth shipping a total of 14.9 million units of wearable devices.","seolocation":"telecomnews\/india-wearables-market-up-168-in-oct-dec-idc","seolocationalt":"India wearables market up 168% in 2019: IDC","url_seo":"india-wearables-market-up-168-in-oct-dec-idc"},{"msid":"72403370","stname":"Huawei launches GT 2 smartwatch in India","artsyn":"Huawei India, with an eye on the wearable segment Friday launched its latest smartwatch- Huawei Watch GT 2. 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