\"\"Rovio Entertainment<\/a>, the Finnish owner of the Angry Birds<\/a> franchise, is planning to leverage the popularity in India by becoming a default app on smartphones that are being bought by Indians at a frantic pace.
\n
\n“Going forward, we’re looking at markets in South East Asia and India where around 100 million new smartphone users will come on board next year. We have put much more focus in our strategy that our games become default apps in those new smartphones,” Antti Ohrling, head of India operations, told ET.
\n
\nHaving established its presence in key gaming markets including the US, larger Europe markets besides Japan, China and South Korea, Rovio Entertainment wants to look at markets which have traditionally been slow adapters to mobile games, but are now fast growing including India.
\n
Owner of the Angry Birds mobile phone game which has seen over 2.5 billion downloads since inception, intends to strengthen its presence in emerging gaming markets like India and South East Asia by creating localized games under
Rovio Stars<\/a>, a publishing program where it works with local developers, which the company can publish and distribute under its banner to markets outside India.
\n
\nHe added that early stage discussions to look at opportunities of pre-embedding the games in smartphones and building local games, had begun. Angry Birds’ well known characters may also be combined with local game ideas.
\n
\n“There is a definite interest within Rovio to see if we can leverage Angry Birds’ popularity by creating something local, which we would probably want to create with a local partner by using our IP and develop suitable games, for example cricket,” Ohrling said.
\n
\nRovio’s India head also said that the company wants to have its own retail store where it can sell Angry Birds merchandise such as shirts and stuffed toys but did not say when it would come out with its first one here.
\n
The company that completed five years of Angry Birds on December 11 is giving out rewards worth $5 each in six games - Angry Birds, Angry Birds Friends,
Angry Birds Transformers<\/a>, Angry Birds Seasons<\/a>, Angry Birds Rio<\/a> and Angry Birds Epic - on Google Play<\/a> which can be redeemed by keying in ANGRY-BIRDS inside these titles, till December 18.
\n
\nRovio is also offering 30 new levels in Angry Birds Classic, created by fans including Google Play themed levels.<\/span><\/span>
\n\n<\/body>","next_sibling":[{"msid":45491499,"title":"Mobile app to help find emergency services when in distress","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/mobile-app-to-help-find-emergency-services-when-in-distress\/45491499","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":45493807,"entity_type":"ARTICLE","title":"Angry Birds maker aims to become default app on India smartphones","synopsis":"Rovio Entertainment, the Finnish owner of the Angry Birds franchise, is planning to leverage the popularity in India by becoming a default app on smartphones.","titleseo":"mvas-apps\/angry-birds-maker-aims-to-become-default-app-on-india-smartphones","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"OUR BUREAU","artdate":"2014-12-12 16:45:32","lastupd":"2014-12-12 17:01:34","breadcrumbTags":["MVAS\/Apps","Angry Birds","Rovio Entertainment","Google Play","Angry Birds Rio","Rovio Stars","Angry Birds Transformers","Angry Birds Seasons"],"secinfo":{"seolocation":"mvas-apps\/angry-birds-maker-aims-to-become-default-app-on-india-smartphones"}}" data-authors="[" gulveen aulakh"]" data-category-name="MVAS/Apps" data-category_id="16" data-date="2014-12-12" data-index="article_1">

愤怒的小鸟制造商旨在成为印度智能手机默认的应用程序

Rovio娱乐,芬兰业主愤怒的小鸟,正计划利用在印度大受欢迎,成为一个默认的应用程序在智能手机上。

Gulveen Aulakh
  • 2014年12月12日更新是05:01点
Rovio娱乐芬兰的所有者愤怒的小鸟特许经营,正计划利用在印度大受欢迎,成为智能手机的一个默认的应用程序正在购买印第安人以疯狂的速度。

“展望未来,我们看到市场在东南亚和印度大约有1亿个新智能手机用户将会明年。我们将更加关注我们的战略,我们的游戏成为默认的应用程序的新智能手机,“Antti Ohrling印度业务负责人告诉等。

建立了其在包括美国在内的主要游戏市场,更大的欧洲市场除了日本,中国和韩国,Rovio娱乐想看看市场一直是缓慢的适配器,手机游戏,但是现在快速发展包括印度。

老板愤怒的小鸟手机游戏《盗梦空间》以来已有超过25亿的下载量,打算加强其在印度和东南亚等新兴游戏市场通过创建本地化的游戏Rovio的星星发布程序,它的工作原理与当地开发商,该公司可以发布和分发的旗帜下印度以外的市场。

他补充说,早期的讨论看pre-embedding奥运会的机会在智能手机和本地游戏,开始了。愤怒的小鸟的知名人物也可以结合当地的游戏的想法。

“有一个明确的利益在Rovio,看看我们可以利用“愤怒的小鸟”流行通过创建一些地方,我们可能会想要使用我们的IP和创建与当地合作伙伴开发合适的游戏,例如板球,”Ohrling说。

Rovio的印度负责人还表示,该公司希望有自己的零售商店,可以卖“愤怒的小鸟”商品,如衬衫和填充玩具,但是没有说什么时候将推出其第一个。

公司完成了五年的《愤怒的小鸟》12月11日分发奖励价值5美元每个在6场比赛-愤怒的小鸟,愤怒的小鸟朋友,《愤怒的小鸟》《变形金刚》,愤怒的小鸟季节,愤怒的小鸟里约和《愤怒的小鸟》史诗谷歌玩可赎回的键控愤怒的小鸟在这些头衔,直到12月18日。

Rovio公司也提供30个新水平在《愤怒的小鸟》经典,由球迷包括谷歌玩主题的水平。

  • 发布于2014年12月12日下午04:45坚持
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\"\"Rovio Entertainment<\/a>, the Finnish owner of the Angry Birds<\/a> franchise, is planning to leverage the popularity in India by becoming a default app on smartphones that are being bought by Indians at a frantic pace.
\n
\n“Going forward, we’re looking at markets in South East Asia and India where around 100 million new smartphone users will come on board next year. We have put much more focus in our strategy that our games become default apps in those new smartphones,” Antti Ohrling, head of India operations, told ET.
\n
\nHaving established its presence in key gaming markets including the US, larger Europe markets besides Japan, China and South Korea, Rovio Entertainment wants to look at markets which have traditionally been slow adapters to mobile games, but are now fast growing including India.
\n
Owner of the Angry Birds mobile phone game which has seen over 2.5 billion downloads since inception, intends to strengthen its presence in emerging gaming markets like India and South East Asia by creating localized games under
Rovio Stars<\/a>, a publishing program where it works with local developers, which the company can publish and distribute under its banner to markets outside India.
\n
\nHe added that early stage discussions to look at opportunities of pre-embedding the games in smartphones and building local games, had begun. Angry Birds’ well known characters may also be combined with local game ideas.
\n
\n“There is a definite interest within Rovio to see if we can leverage Angry Birds’ popularity by creating something local, which we would probably want to create with a local partner by using our IP and develop suitable games, for example cricket,” Ohrling said.
\n
\nRovio’s India head also said that the company wants to have its own retail store where it can sell Angry Birds merchandise such as shirts and stuffed toys but did not say when it would come out with its first one here.
\n
The company that completed five years of Angry Birds on December 11 is giving out rewards worth $5 each in six games - Angry Birds, Angry Birds Friends,
Angry Birds Transformers<\/a>, Angry Birds Seasons<\/a>, Angry Birds Rio<\/a> and Angry Birds Epic - on Google Play<\/a> which can be redeemed by keying in ANGRY-BIRDS inside these titles, till December 18.
\n
\nRovio is also offering 30 new levels in Angry Birds Classic, created by fans including Google Play themed levels.<\/span><\/span>
\n\n<\/body>","next_sibling":[{"msid":45491499,"title":"Mobile app to help find emergency services when in distress","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/mobile-app-to-help-find-emergency-services-when-in-distress\/45491499","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":45493807,"entity_type":"ARTICLE","title":"Angry Birds maker aims to become default app on India smartphones","synopsis":"Rovio Entertainment, the Finnish owner of the Angry Birds franchise, is planning to leverage the popularity in India by becoming a default app on smartphones.","titleseo":"mvas-apps\/angry-birds-maker-aims-to-become-default-app-on-india-smartphones","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"OUR BUREAU","artdate":"2014-12-12 16:45:32","lastupd":"2014-12-12 17:01:34","breadcrumbTags":["MVAS\/Apps","Angry Birds","Rovio Entertainment","Google Play","Angry Birds Rio","Rovio Stars","Angry Birds Transformers","Angry Birds Seasons"],"secinfo":{"seolocation":"mvas-apps\/angry-birds-maker-aims-to-become-default-app-on-india-smartphones"}}" data-news_link="//www.iser-br.com/news/mvas-apps/angry-birds-maker-aims-to-become-default-app-on-india-smartphones/45493807">