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\"\"MUMBAI: Angry Birds<\/a> maker Rovio<\/a> has begun a crackdown on illegal merchandise in physical and online stores ahead of the launch of the movie-based on the game in May. The popular mobile phone game has spawned a host of illegal merchandise vendors.
\n
“The clampdown on illegal merchandise is going well. We have started with ecommerce platforms and we are now sending notices. We want to do this before we launch the new look for the game ahead of the movie,” Anurag Sachdeva, country director India and South Asia at Rovio Entertainment<\/a>, told ET. Rovio is already creating new partnerships and a retail sales plan to work together with the movie, which will be launched in English and Hindi across 700 theatre screens.
\n
\n“We have a partnership with Mondelez in India for the movie and we plan to have other partnerships surrounding it. We are also going to launch an online Angry Birds store for India,” said Sachdeva.
\n
\nSachdeva said the game, and the Birds, would be updated to reflect the storyline of the movie. And that a new version of the game would follow the movie.
\n
\n“We started out as a mobile game, that is leading to the movie and the movie will lead to another game. It’s the evolution of the Rovio.”
\n
Rovio has been increasingly focused on monetising its reach in the Indian market. In November, the company struck a carrier-billing deal with Idea Cellular<\/a> and has ‘sachet’ pricing in India for its games.
\n
\nThere are about 8-million active Angry Birds users in India, the company said. While a viral mobile game and a movie do not seem like much, big money is riding on the companies.
\n
Late last year, Candy Crush-maker King Digital Entertainment<\/a> agreed to a $5.9-billion acquisition offer from videogame maker Activision Blizzard. \n<\/body>","next_sibling":[{"msid":51249739,"title":"Nanobi Analytics helps clients make informed decisions via their \u2018anaytics app store\u2019","entity_type":"ARTICLE","link":"\/news\/nanobi-analytics-helps-clients-make-informed-decisions-via-their-anaytics-app-store\/51249739","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":51249767,"entity_type":"ARTICLE","title":"Angry Birds maker Rovio begins crackdown on illegal merchandise ahead of movie launch","synopsis":"\u201cThe clampdown on illegal merchandise is going well. We have started with ecommerce platforms and we are now sending notices,\" the company said.","titleseo":"telecomnews\/angry-birds-maker-rovio-begins-crackdown-on-illegal-merchandise-ahead-of-movie-launch","status":"ACTIVE","authors":[{"author_name":"Jochelle Mendonca","author_link":"\/author\/479231167\/jochelle-mendonca","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231167.cms?width=250&height=250&imgsize=147974","author_additional":{"thumbsize":true,"msid":479231167,"author_name":"Jochelle Mendonca","author_seo_name":"jochelle-mendonca","designation":"Assistant Editor - Enterprise IT","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-03-04 08:41:42","lastupd":"2016-03-04 08:43:44","breadcrumbTags":["entertainment","Idea Cellular","Angry Birds","Rovio","digital entertainment","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/angry-birds-maker-rovio-begins-crackdown-on-illegal-merchandise-ahead-of-movie-launch"}}" data-authors="[" jochelle mendonca"]" data-category-name="" data-category_id="" data-date="2016-03-04" data-index="article_1">

愤怒的小鸟制造商Rovio开始打击非法商品之前,电影推出

“打击非法商品。我们已经开始与电子商务平台,我们现在发送通知,”该公司表示。

Jochelle Mendonca
  • 更新2016年3月4日08:43点坚持
孟买:愤怒的小鸟制造商Rovio已经开始打击非法商品在实体店和网店发布前的电影游戏。流行的手机游戏催生了一系列非法商品供应商。

“打击非法商品。我们已经开始与电子商务平台,我们现在发送通知。之前我们想做这个启动新的寻找游戏的电影,“Anurag Sachdeva,印度和南亚主任Rovio的国家娱乐告诉ET, Rovio已经创建新的伙伴关系和零售销售计划与电影合作,将推出700年英语和印地语在剧院屏幕。

“我们已经与Mondelez合作在印度的电影和我们计划它周围有其他的合作伙伴关系。我们还将推出一个在线等待印度,愤怒的小鸟“Sachdeva说。

Sachdeva说游戏,和鸟类,会更新,以反映电影的故事情节。,一个新版本的游戏将遵循电影。

“我们一开始是一个手机游戏,导致这部电影和电影将导致另一个游戏。Rovio的演变。”

Rovio已经越来越多地集中在货币化的到达印度市场。去年11月,该公司运营商账单处理知道细胞在印度,香囊的定价的游戏。

在印度大约有800万愤怒的小鸟活跃用户,该公司说。而病毒手机游戏和电影似乎不太多,钱是骑在大公司。

去年年底,糖果Crush-maker王数字娱乐同意5.9美元收购提供从电子游戏公司动视暴雪。
  • 发布于2016年3月4日08:41点坚持
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  • 愤怒的小鸟制造商Rovio开始打击非法商品之前,电影推出
\"\"MUMBAI: Angry Birds<\/a> maker Rovio<\/a> has begun a crackdown on illegal merchandise in physical and online stores ahead of the launch of the movie-based on the game in May. The popular mobile phone game has spawned a host of illegal merchandise vendors.
\n
“The clampdown on illegal merchandise is going well. We have started with ecommerce platforms and we are now sending notices. We want to do this before we launch the new look for the game ahead of the movie,” Anurag Sachdeva, country director India and South Asia at Rovio Entertainment<\/a>, told ET. Rovio is already creating new partnerships and a retail sales plan to work together with the movie, which will be launched in English and Hindi across 700 theatre screens.
\n
\n“We have a partnership with Mondelez in India for the movie and we plan to have other partnerships surrounding it. We are also going to launch an online Angry Birds store for India,” said Sachdeva.
\n
\nSachdeva said the game, and the Birds, would be updated to reflect the storyline of the movie. And that a new version of the game would follow the movie.
\n
\n“We started out as a mobile game, that is leading to the movie and the movie will lead to another game. It’s the evolution of the Rovio.”
\n
Rovio has been increasingly focused on monetising its reach in the Indian market. In November, the company struck a carrier-billing deal with Idea Cellular<\/a> and has ‘sachet’ pricing in India for its games.
\n
\nThere are about 8-million active Angry Birds users in India, the company said. While a viral mobile game and a movie do not seem like much, big money is riding on the companies.
\n
Late last year, Candy Crush-maker King Digital Entertainment<\/a> agreed to a $5.9-billion acquisition offer from videogame maker Activision Blizzard. \n<\/body>","next_sibling":[{"msid":51249739,"title":"Nanobi Analytics helps clients make informed decisions via their \u2018anaytics app store\u2019","entity_type":"ARTICLE","link":"\/news\/nanobi-analytics-helps-clients-make-informed-decisions-via-their-anaytics-app-store\/51249739","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":51249767,"entity_type":"ARTICLE","title":"Angry Birds maker Rovio begins crackdown on illegal merchandise ahead of movie launch","synopsis":"\u201cThe clampdown on illegal merchandise is going well. We have started with ecommerce platforms and we are now sending notices,\" the company said.","titleseo":"telecomnews\/angry-birds-maker-rovio-begins-crackdown-on-illegal-merchandise-ahead-of-movie-launch","status":"ACTIVE","authors":[{"author_name":"Jochelle Mendonca","author_link":"\/author\/479231167\/jochelle-mendonca","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231167.cms?width=250&height=250&imgsize=147974","author_additional":{"thumbsize":true,"msid":479231167,"author_name":"Jochelle Mendonca","author_seo_name":"jochelle-mendonca","designation":"Assistant Editor - Enterprise IT","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-03-04 08:41:42","lastupd":"2016-03-04 08:43:44","breadcrumbTags":["entertainment","Idea Cellular","Angry Birds","Rovio","digital entertainment","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/angry-birds-maker-rovio-begins-crackdown-on-illegal-merchandise-ahead-of-movie-launch"}}" data-news_link="//www.iser-br.com/news/angry-birds-maker-rovio-begins-crackdown-on-illegal-merchandise-ahead-of-movie-launch/51249767">