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New Delhi: A Netflix experiment<\/a> to crack down on password sharing outside of households has left users flummoxed, as the streaming giant<\/a> increased subscription fee for such users, forcing some of them to cancel their subscriptions.
In March, Netflix<\/a> quietly rolled out an experiment among customers in three small markets in Latin America, asking them to pay extra when sharing their account passwords outside their homes.
The streaming giant announced the new password-sharing policy in Peru, Chile, and Costa Rica.
According to global tech news site Rest of World, for some Netflix users, the price increase has been enough to convince them to cancel their accounts outright.
\"Others continue to share their accounts across households without any notification of the policy change or have ignored the new rule without facing enforcement,\" the report said.
Overall, the lack of clarity around how Netflix determines a \"household\" and the differing charges levied on different customers have left subscribers in the test confused, \"risking action from consumer regulators\".
As the OTT platforms witness a surge in subscriptions amid the pandemic, the problem of password sharing has also grown and resulted in stalled user growth for several players.
The major OTT giants, including Netflix, are working relentlessly to fix the problem of password sharing.
Netflix's terms of use have always stated that subscribers are not allowed to share accounts outside of their household, but the platform had never previously enforced extra charges for infringing the policy.
For the first time, the company is defining \"household\" as exclusively people a subscriber lives with, said the report.
Netflix representatives told Rest of World that it knows some subscribers understand \"household\" as related to immediate family but that it has always defined the term as people living in the same building.
The company said different subscribers might be paying differing charges.
Peru's consumer rights agency, the National Institute for the Defense of Free Competition and the Protection of Intellectual Property (Indecopi), said that the \"differing charges could be considered a way of discriminating against users arbitrarily\".
Netflix saw its stock tumbling by 20 per cent after it reported a loss of 2 lakh paid subscribers in the first quarter of 2022, its first subscriber loss in over a decade.
Moreover, it forecast a global paid subscriber loss of 20 lakh for the April-June quarter (Q2).
Netflix is fast losing long-term subscribers. According to a survey report by The Information, new data show that people who have been subscribers to Netflix for more than three years accounted for 13 per cent of cancellations in the first quarter this year.
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- Telecom乐动扑克News
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密码共享测试期间惹恼了Netflix用户取消订阅
今年3月,Netflix悄然推出了一个实验在三个小客户市场在拉丁美洲,要求他们支付额外的屋外当分享他们的账户密码。
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新德里:一个Netflix实验打击密码共享以外的家庭令用户困惑的,作为流媒体巨头这样的用户订阅年费增加,迫使他们取消订阅。
今年3月,网飞公司悄然推出了一个实验在三个小客户市场在拉丁美洲,要求他们支付额外的屋外当分享他们的账户密码。
流媒体巨头宣布新的password-sharing政策在秘鲁,智利、哥斯达黎加。
根据全球科技新闻网站,世界其它一些Netflix用乐动扑克户,价格上涨已经足以说服他们取消他们的账户。
“其他人继续在家庭共享他们的账户没有任何政策改变的通知或忽略了执法面临的新规则没有,”该报告称。
总的来说,缺乏清晰的Netflix如何确定一个“家庭”和不同的费用征收不同的客户让用户在测试困惑,“冒着消费者监管机构的行动”。
奥特平台作证激增订阅在大流行,密码共享的问题也已经成长起来并导致用户增长停滞几个球员。
主要的奥特巨头,包括Netflix,正在无情地修复密码共享的问题。
Netflix的使用条款一直表示,不允许用户分享账户以外的家庭,但平台从未以前侵犯了政策执行的额外费用。
第一次,公司专门定义“家庭”作为人们生活一个订户,报告说。
Netflix代表告诉其他国家的,它知道一些用户理解相关的“家庭”作为直系亲属,但人们一直将这一术语定义为住在同一栋楼。
该公司表示不同的用户可能会支付不同的费用。
秘鲁的消费者权利机构,国家国防研究所自由竞争和知识产权保护(Indecopi)说,“不同的费用可以被认为是一种歧视的方式用户任意”。
网飞公司股价下跌20%,此前该公司公布的损失2十万的付费用户在2022年第一季度,它的第一个用户损失超过十年。
此外,它预测全球付费订户亏损20十万的4 - 6月季度(Q2)。
Netflix正迅速失去长期订户。根据一项调查报告的信息,新数据表明那些用户Netflix已经三年多占取消在今年第一季度的13%。
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