\"\"NEW DELHI: Apple<\/a> showing 'iPhone<\/a> 7' as 'iphone 7 plus variant' is among 143 advertisements dubbed as misleading by regulator ASCI<\/a>, which also pulled up Coca-Cola India, Bharti Airtel<\/a> and others for such campaigns.
\n
Mobikwik<\/a>, HUL<\/a>, Nivea, Amul, Opera, Standard Chartered Bank and Pernod Ricard are among the companies against which a total of 191 complaints were received by Customer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) for January.
\n
\nASCI upheld a total of 102 complaints in healthcare category, 20 in education, seven in personal care, six in food and beverages and eight advertisements from other categories.
\n
\nAccording to ASCI, Apple India was found using a wrong image in its advertisement for iPhone 7.
\n
\n\"The advertisement text states 'The amazing iPhone 7 is here', but shows an image of iPhone 7 Plus variant, which is misleading by ambiguity and implication,\" said ASCI.
\n
\nThe sector watchdog said although the advertisement had the Apple trademark with 'iPhone7' but said it didn't have any reference to 'series' in the advertisement text.
\n
\n\"In absence of any visual of iPhone 7 variant, it was concluded that the advertisement is likely to mislead the consumers about the product advertised and its corresponding features,\" it said.
\n
\nComments from Apple could not be obtained.
\n
\nASCI also upheld a complaint against Coca-Cola India for Thums Up campaigne, in which the soft drink major has showcased a rider performing a wheelie in normal streets, traffic conditions, right amongst a few people.
\n
\n\"This is contradictory to the disclaimer made in the advertisement -- the actions are for representational purposes alone and must not be copied by viewers... It was concluded that though the overall advertisement is not objectionable, regardless of the disclaimer the specific visual... encourages dangerous practices, manifests a disregard for safety and encourages negligence,\" it said.
\n
\nWhen contacted, a Coca-Cola India spokesperson said: \"On receiving feedback, we have on boarded suggestions from ASCI and modified the TV commercial (TVC). The revised TVC has been updated on air and on digital media.\"
\n
\nSimilarly, it has also pulled FMCG major HUL for its advertisement of Rin Antibac, where it had claimed that the detergent powder with Ayurvedic extracts removes germs.
\n
\nHowever, ASCI said the claim \"was not substantiated, and is misleading by implication and exaggeration as the advertised product does not have the property to provide germ protection in wear conditions\".
\n
\nCommenting on the matter, a HUL Company Spokesperson said: \"We, as a responsible marketer and member of ASCI, have always complied with its guidelines and recommendations. We have suitably modified the said advertisement as per their recommendation.\"
\n
\nSimilarly, Standard Chartered Bank's claim of \"up to 10 per cent extra cashback on all spends with your Standard Chartered credit card\" was found to be \"false and misleading by ambiguity\" as the cash back was limited to Rs 10,000 only.
\n
\nWhen contacted Standard Chartered Bank said: \"The up to 10 per cent cash back offer was a campaign launched last year. The cash back cap and all other relevant details were shared with customers over multiple communication channels. However, ASCI felt that we needed to make certain modifications, and we have taken their inputs on board.\"
\n
The regulator also upheld three complaints against leading telecom operator Bharti
Airtel<\/a> for \"misleading\" claims for free Calls Local + STD and a free upgrade for Airtel-V Fiber.
\n
\n\"The ad claim, \"Free Calls Local + STD\" cannot be said free as the prevailing price for data without advertised incentive is less i.e. from the consumer's point of view, they have to make a payment of Rs 149 to avail this offer although they get only 300MB data versus 500 MB data,\" it said
\n
\nHowever, when contacted Airtel declined to comment.
\n
\nComplaint against Opera Software Asa claim for its mobile browser Opera Mini was also upheld where it had claimed that it saves data cost up to 90 percent while browsing
\n
\n\"The advertisement's claim, 'Saves data cost up to 90 per cent while browsing', was not substantiated with supporting data and is misleading by exaggeration,\" the CCC said.
\n
\nWhen contacted an Opera spokesperson said:\" We adhere to the highest ethical standards and never share any exaggerated or misleading data with our consumers. Hence, our claim of Opera Mini saving up to 90 per cent data in our advertisement, is entirely true. We have proven our claims by internal and external tests from time to time over the years.\"
\n
\nDigital payment firm MobiKwik also failed to substantiate its claim of \"India's most secure e-wallet\" for Mobikwik E- wallet and found to be \"misleading by exaggeration\".
\n
\nIt also upheld complaint against Gujarat Co-Operative Milk Marketing Federation for ad of Amul Butter where it had claimed it to be a rich source of Vitamin A and stated that \"Eat milk with every meal and live every day, worry-free\".
\n
\n\"It was considered the latter part of the statement to be misleading by implication and is encouraging excessive consumption of butter which may not be advisable from the health point of view,\" it said.
\n
\nSimilarly, FMCG firm Nivea was also pulled for claims in the commercial of Nivea Protect & Care Deodorant. It was \"considered to be misleading by ambiguity and implication that several other major ingredients of Nivea Creme are added to the deodorant product\".
\n\n<\/body>","next_sibling":[{"msid":58233552,"title":"No network on ground, villagers build hut on hillock to use mobiles","entity_type":"ARTICLE","link":"\/news\/no-network-on-ground-villagers-build-hut-on-hillock-to-use-mobiles\/58233552","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58233617,"entity_type":"ARTICLE","title":"Apple, Airtel among cos pulled up for 143 misleading ads","synopsis":"ASCI upheld a total of 102 complaints in healthcare category, 20 in education, seven in personal care, six in food and beverages and eight advertisements from other categories.","titleseo":"telecomnews\/apple-airtel-among-cos-pulled-up-for-143-misleading-ads","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-04-18 08:56:39","lastupd":"2017-04-18 08:58:46","breadcrumbTags":["Apple","ASCI","Airtel","iPhone","industry","Bharti Airtel","HUL","Mobikwik"],"secinfo":{"seolocation":"telecomnews\/apple-airtel-among-cos-pulled-up-for-143-misleading-ads"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-04-18" data-index="article_1">

苹果,Airtel在143年因为停误导性广告

子囊支持102投诉医疗类别,20在教育、七个人护理,六在食物和饮料和八个广告从另一个类别去了。

  • 更新于2017年4月18日08:58点坚持
新德里消息:苹果显示的iPhoneiphone 7 + 7”为“变种”是143年的广告称为误导监管机构之一子囊可口可乐,也停在了印度,Bharti Airtel和其他活动。

Mobikwik,、妮维雅、Amul歌剧,渣打银行(Standard Chartered Bank)和保乐力加公司针对191投诉收到的客户投诉委员会(CCC)广告标准委员会的印度(子囊)1月。

子囊支持102投诉医疗类别,20在教育、七个人护理,六在食物和饮料和八个广告从另一个类别去了。

根据子囊,苹果印度被发现使用一个错误的图像在其iPhone广告7。

“广告文本“神奇的iPhone 7在这里”,但显示了iPhone 7 +变体的形象,误导的歧义和暗示,“说子囊。

银行业监管机构表示,尽管广告的苹果商标iPhone7,但表示,它没有任何引用“系列”在广告文本。

“在没有任何视觉的iPhone 7变种,得出广告可能会误导消费者对产品广告和其相应的功能,”它说。

评论从苹果无法获得。

子囊也支持起诉可口可乐印度萨姆campaigne,软饮料的主要展示了一个骑手执行滑轮在正常的街道,交通状况,对少数人。

“这是相互矛盾的声明在广告——操作仅用于表征和不能被观众……这是得出的结论是,尽管总体广告并不反感,不管免责声明特定的视觉…鼓励危险的做法,体现漠视安全,并鼓励过失,”它说。

联系时,印度可口可乐发言人说:“在收到反馈,我们已经登上从子囊的建议,修改了电视广告上(TVC)。修改后的TVC已经更新在空气和数字媒体。”

同样,它也将快速消费品主要HUL Rin Antibac的广告,它声称,阿育吠陀的洗衣粉提取物清除细菌。

然而,子囊表示,声称“没有证实,误导暗示和夸张的广告产品没有财产提供细菌保护穿条件”。

评论,HUL公司发言人说:“我们作为一个负责任的商人和子囊,一直遵守准则和建议。我们有适当的修改了说广告按他们的建议。”

同样,渣打银行的说法“额外返现10%在所有花与渣打银行信用卡”被发现“模棱两可”虚假及误导性的现金返还仅限于Rs 10000只。

渣打银行联系时表示:“10%现金返还的报价是去年推出的一款运动。现金回帽和所有其他相关细节与客户共享多个通信通道。然而,子囊觉得我们需要做一定的修改,我们已经投入。”

监管机构也支持三个投诉主要电信运营商Bharti附近的旅馆为当地“误导”申请免费电话+性病和免费升级Airtel-V纤维。

广告声称,“免费电话本地+性病”不能说免费的普遍价格数据没有广告激励少即从消费者的角度来看,他们必须支付149卢比的效果这个提议虽然只有300 MB和500 MB的数据,”它说

然而,当联系Airtel拒绝置评。

申诉Opera软件Asa要求其移动浏览器Opera Mini也支持它声称节省数据成本高达90%,而浏览

“广告的说法,‘保存数据成本高达90%,而浏览的,没有证实和支持数据被夸大误导,”气候变化委员会说。

当接触歌剧发言人说:“我们遵守最高道德标准,从不与我们的消费者共享任何数据被夸大或有误导性。因此,索赔的Opera Mini高达90%的数据保存在我们的广告,完全是真实的。我们已经证明索赔的内部和外部的测试。”

电子支付公司MobiKwik也未能证实其声称的“印度最安全的电子钱包”MobiKwik E -钱包,发现由夸张的“误导”。

它还支持申诉古吉拉特牛奶共同销售联盟的广告Amul黄油,声称它是一个富含维生素a和表示,“每顿饭吃牛奶和生活每一天,无忧”。

”被认为是后者的一部分误导性的声明暗示和鼓励过度消费的黄油可能不是明智的从健康的角度来看,”它说。

同样,快速消费品公司声称在商业的妮维雅也拉妮维雅保护和保健除臭剂。“认为是误导的歧义和暗示其他几个主要成分妮维雅奶油被添加到除臭剂产品”。
  • 发布于2017年4月18日08:56点坚持
是第一个发表评论。
现在评论

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
\"\"NEW DELHI: Apple<\/a> showing 'iPhone<\/a> 7' as 'iphone 7 plus variant' is among 143 advertisements dubbed as misleading by regulator ASCI<\/a>, which also pulled up Coca-Cola India, Bharti Airtel<\/a> and others for such campaigns.
\n
Mobikwik<\/a>, HUL<\/a>, Nivea, Amul, Opera, Standard Chartered Bank and Pernod Ricard are among the companies against which a total of 191 complaints were received by Customer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) for January.
\n
\nASCI upheld a total of 102 complaints in healthcare category, 20 in education, seven in personal care, six in food and beverages and eight advertisements from other categories.
\n
\nAccording to ASCI, Apple India was found using a wrong image in its advertisement for iPhone 7.
\n
\n\"The advertisement text states 'The amazing iPhone 7 is here', but shows an image of iPhone 7 Plus variant, which is misleading by ambiguity and implication,\" said ASCI.
\n
\nThe sector watchdog said although the advertisement had the Apple trademark with 'iPhone7' but said it didn't have any reference to 'series' in the advertisement text.
\n
\n\"In absence of any visual of iPhone 7 variant, it was concluded that the advertisement is likely to mislead the consumers about the product advertised and its corresponding features,\" it said.
\n
\nComments from Apple could not be obtained.
\n
\nASCI also upheld a complaint against Coca-Cola India for Thums Up campaigne, in which the soft drink major has showcased a rider performing a wheelie in normal streets, traffic conditions, right amongst a few people.
\n
\n\"This is contradictory to the disclaimer made in the advertisement -- the actions are for representational purposes alone and must not be copied by viewers... It was concluded that though the overall advertisement is not objectionable, regardless of the disclaimer the specific visual... encourages dangerous practices, manifests a disregard for safety and encourages negligence,\" it said.
\n
\nWhen contacted, a Coca-Cola India spokesperson said: \"On receiving feedback, we have on boarded suggestions from ASCI and modified the TV commercial (TVC). The revised TVC has been updated on air and on digital media.\"
\n
\nSimilarly, it has also pulled FMCG major HUL for its advertisement of Rin Antibac, where it had claimed that the detergent powder with Ayurvedic extracts removes germs.
\n
\nHowever, ASCI said the claim \"was not substantiated, and is misleading by implication and exaggeration as the advertised product does not have the property to provide germ protection in wear conditions\".
\n
\nCommenting on the matter, a HUL Company Spokesperson said: \"We, as a responsible marketer and member of ASCI, have always complied with its guidelines and recommendations. We have suitably modified the said advertisement as per their recommendation.\"
\n
\nSimilarly, Standard Chartered Bank's claim of \"up to 10 per cent extra cashback on all spends with your Standard Chartered credit card\" was found to be \"false and misleading by ambiguity\" as the cash back was limited to Rs 10,000 only.
\n
\nWhen contacted Standard Chartered Bank said: \"The up to 10 per cent cash back offer was a campaign launched last year. The cash back cap and all other relevant details were shared with customers over multiple communication channels. However, ASCI felt that we needed to make certain modifications, and we have taken their inputs on board.\"
\n
The regulator also upheld three complaints against leading telecom operator Bharti
Airtel<\/a> for \"misleading\" claims for free Calls Local + STD and a free upgrade for Airtel-V Fiber.
\n
\n\"The ad claim, \"Free Calls Local + STD\" cannot be said free as the prevailing price for data without advertised incentive is less i.e. from the consumer's point of view, they have to make a payment of Rs 149 to avail this offer although they get only 300MB data versus 500 MB data,\" it said
\n
\nHowever, when contacted Airtel declined to comment.
\n
\nComplaint against Opera Software Asa claim for its mobile browser Opera Mini was also upheld where it had claimed that it saves data cost up to 90 percent while browsing
\n
\n\"The advertisement's claim, 'Saves data cost up to 90 per cent while browsing', was not substantiated with supporting data and is misleading by exaggeration,\" the CCC said.
\n
\nWhen contacted an Opera spokesperson said:\" We adhere to the highest ethical standards and never share any exaggerated or misleading data with our consumers. Hence, our claim of Opera Mini saving up to 90 per cent data in our advertisement, is entirely true. We have proven our claims by internal and external tests from time to time over the years.\"
\n
\nDigital payment firm MobiKwik also failed to substantiate its claim of \"India's most secure e-wallet\" for Mobikwik E- wallet and found to be \"misleading by exaggeration\".
\n
\nIt also upheld complaint against Gujarat Co-Operative Milk Marketing Federation for ad of Amul Butter where it had claimed it to be a rich source of Vitamin A and stated that \"Eat milk with every meal and live every day, worry-free\".
\n
\n\"It was considered the latter part of the statement to be misleading by implication and is encouraging excessive consumption of butter which may not be advisable from the health point of view,\" it said.
\n
\nSimilarly, FMCG firm Nivea was also pulled for claims in the commercial of Nivea Protect & Care Deodorant. It was \"considered to be misleading by ambiguity and implication that several other major ingredients of Nivea Creme are added to the deodorant product\".
\n\n<\/body>","next_sibling":[{"msid":58233552,"title":"No network on ground, villagers build hut on hillock to use mobiles","entity_type":"ARTICLE","link":"\/news\/no-network-on-ground-villagers-build-hut-on-hillock-to-use-mobiles\/58233552","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58233617,"entity_type":"ARTICLE","title":"Apple, Airtel among cos pulled up for 143 misleading ads","synopsis":"ASCI upheld a total of 102 complaints in healthcare category, 20 in education, seven in personal care, six in food and beverages and eight advertisements from other categories.","titleseo":"telecomnews\/apple-airtel-among-cos-pulled-up-for-143-misleading-ads","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-04-18 08:56:39","lastupd":"2017-04-18 08:58:46","breadcrumbTags":["Apple","ASCI","Airtel","iPhone","industry","Bharti Airtel","HUL","Mobikwik"],"secinfo":{"seolocation":"telecomnews\/apple-airtel-among-cos-pulled-up-for-143-misleading-ads"}}" data-news_link="//www.iser-br.com/news/apple-airtel-among-cos-pulled-up-for-143-misleading-ads/58233617">