\"<p>Picture
Picture used for representational purpose<\/span><\/figcaption><\/figure> In recent years, Apple<\/a> has gone after dozens of entrepreneurs and small businesses for applying or trying to trademark names with the word ‘apple’, or logos showing the fruit.

Between 2019 and 2021, Apple, the world’s most valuable public company, worth $2.6 trillion, filed 215 trademark oppositions to defend its logo, name or product titles. That’s more than the 136 oppositions filed by
Microsoft<\/a>, Amazon, Facebook and Google collectively in the same period.

Among entities targeted are those that have nothing to do with technology, are infinitesimal in size, or involving other fruits, like oranges and pears. An independent singer-songwriter received a notice; an Indian food blog was pulled up; as was a public-school district in Wisconsin, US; a curbside pickup startup named Citrus; and a meal planning startup app that was using a pear logo.

Josh Rosenstock, an Apple spokesman, said legal action is the company’s last resort. “When we see applications that are overly broad or could be confusing to our customers, our first step is always to reach out and resolve these quickly and amicably,” he said.

\"\"
<\/span><\/figcaption><\/figure> But this campaign amounts to “bullying”, said Christine Farley, a professor at American University’s Washington College of Law, adding that most of them aren’t needed to protect the public from confusion.

Many entities who were targeted by Apple said they just didn’t have the resources to fight the company in front of the
Trademark Trial<\/a> and Appeal Board. In all, 127 entities (59%) didn’t respond to the challenge and defaulted, while 37 entities (17%) withdrew their applications.

Changing times
<\/strong>However, the company wasn’t always so litigious. Before 2000, it filed just a handful of trademark oppositions, peaking at nine in 1989. As Apple grew, its legal team, seeking to prevent the brand’s dilution, created a template for challenging trademark applications.

This may involve asking the Trademark Trial and Appeal Board for extensions to file against a new trademark, and then contact the applicant directly. Lacye Brown, 38, an artist from Atlanta who created a cartoon of a fictional witch doctor named ‘Dr Apples’, said it was “devastating” when Apple asked for more time to challenge her application. She narrowed her trademark request after discussions with Apple’s lawyers, who never filed an official opposition. “No way has anyone ever affiliated me with Apple,” she said.

Singer-songwriter Stephanie Carlisi tried to use the stage name Franki Pineapple, but Apple objected to this, saying an apple and a pineapple are “both names of fruits, and thus convey a similar commercial impression”. “It’s not even an apple,” as Carlisi said.

However, unlike others, she did take up the challenge. Carlisi won a concession in court, forcing the company to stop pursuing its opposition if she included a disclaimer that ‘Franki Pineapple’ was not her real name. While it cost her $10,000, Carlisi got inspiration. Her debut single, about sticking it to the man and uses a well-known expletive, was inspired by her battle.


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苹果“欺负”小实体在商标,专家说

近年来,苹果已经在几十名企业家和小企业申请或试图与“苹果”这个词商标名称或标志显示水果。从2019年到2021年,该公司215年提出商标异议捍卫自己的标志,名称或产品名称。但该公司并不总是如此打官司。

  • 更新2022年3月30日凌晨10:18坚持
阅读: 100年行业专业人士
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< p >图片用于表征目的< / p >
照片用于表征目的
近年来,苹果已经在许多企业家和小企业申请或者试图商标名称与“苹果”这个词,或标识显示水果。

从2019年到2021年,苹果,世界上最有价值的上市公司,价值2.6万亿美元,215年提出商标异议捍卫自己的标志,名称或产品名称。这比136年提交的对立微软Facebook和谷歌,亚马逊,集体在同一时期。

实体之间的目标是那些与技术无关,是无穷小的大小,或涉及其他水果,如橘子和梨。一个独立的创作歌手收到通知;印度食品博客停;就像威斯康辛州的公立学校区,我们;路边小启动名为柑橘;和膳食计划启动应用程序使用一个梨的标志。

广告
Josh Rosenstock苹果公司一位发言人说,法律行动是公司最后的手段。“当我们看到过于广泛的应用程序或可以迷惑我们的客户,我们的第一步总是友好地伸出和迅速解决这些,”他说。

但这次竞选“欺负”,克里斯汀·法利说,美国大学的华盛顿大学法学院教授,并补充说他们中的大多数并不需要保护公众免受混乱。

许多实体被苹果公司表示,他们的目标就没有资源来对抗公司的前面商标的审判和上诉委员会。127年,实体(59%)没有回复记者的挑战和违约,而37实体(17%)撤回了他们的应用程序。

时代变化
然而,该公司并不总是如此打官司。在2000年之前,提交只是少数商标异议,在1989年达到9。随着苹果的增长,其法律团队,寻求防止品牌的稀释,挑战商标应用程序创建一个模板。

这可能涉及到商标审理和上诉委员会要求扩展文件与一个新的商标,然后直接联系申请人。Lacye布朗,38岁,来自亚特兰大的一位艺术家创造了一个卡通的一个虚构的巫医名为“苹果博士”,说这是“毁灭性”当苹果要求更多的时间来挑战她的应用程序。她缩小与苹果公司的律师讨论商标的请求后,从不提起一位官员反对。“不可能与苹果公司有人联系我,”她说。

广告
创作歌手斯蒂芬妮Carlisi试图使用艺名Franki菠萝,但是苹果反对,说一个苹果和菠萝”这两个名字的水果,因此传达类似的商业的印象”。“这甚至不是一个苹果”,Carlisi说。

然而,与其他人不同的是,她接受了挑战。Carlisi在法庭上做出了让步,迫使该公司停止追求反对她是否包括一个免责声明,“Franki菠萝”并不是她的真名。虽然花了她10000美元,Carlisi得到灵感。她的首张单曲,关于坚持和使用一个众所周知的脏话,灵感来源于她的战斗。


  • 发布于2022年3月30日,因我坚持
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\"&lt;p&gt;Picture
Picture used for representational purpose<\/span><\/figcaption><\/figure> In recent years, Apple<\/a> has gone after dozens of entrepreneurs and small businesses for applying or trying to trademark names with the word ‘apple’, or logos showing the fruit.

Between 2019 and 2021, Apple, the world’s most valuable public company, worth $2.6 trillion, filed 215 trademark oppositions to defend its logo, name or product titles. That’s more than the 136 oppositions filed by
Microsoft<\/a>, Amazon, Facebook and Google collectively in the same period.

Among entities targeted are those that have nothing to do with technology, are infinitesimal in size, or involving other fruits, like oranges and pears. An independent singer-songwriter received a notice; an Indian food blog was pulled up; as was a public-school district in Wisconsin, US; a curbside pickup startup named Citrus; and a meal planning startup app that was using a pear logo.

Josh Rosenstock, an Apple spokesman, said legal action is the company’s last resort. “When we see applications that are overly broad or could be confusing to our customers, our first step is always to reach out and resolve these quickly and amicably,” he said.

\"\"
<\/span><\/figcaption><\/figure> But this campaign amounts to “bullying”, said Christine Farley, a professor at American University’s Washington College of Law, adding that most of them aren’t needed to protect the public from confusion.

Many entities who were targeted by Apple said they just didn’t have the resources to fight the company in front of the
Trademark Trial<\/a> and Appeal Board. In all, 127 entities (59%) didn’t respond to the challenge and defaulted, while 37 entities (17%) withdrew their applications.

Changing times
<\/strong>However, the company wasn’t always so litigious. Before 2000, it filed just a handful of trademark oppositions, peaking at nine in 1989. As Apple grew, its legal team, seeking to prevent the brand’s dilution, created a template for challenging trademark applications.

This may involve asking the Trademark Trial and Appeal Board for extensions to file against a new trademark, and then contact the applicant directly. Lacye Brown, 38, an artist from Atlanta who created a cartoon of a fictional witch doctor named ‘Dr Apples’, said it was “devastating” when Apple asked for more time to challenge her application. She narrowed her trademark request after discussions with Apple’s lawyers, who never filed an official opposition. “No way has anyone ever affiliated me with Apple,” she said.

Singer-songwriter Stephanie Carlisi tried to use the stage name Franki Pineapple, but Apple objected to this, saying an apple and a pineapple are “both names of fruits, and thus convey a similar commercial impression”. “It’s not even an apple,” as Carlisi said.

However, unlike others, she did take up the challenge. Carlisi won a concession in court, forcing the company to stop pursuing its opposition if she included a disclaimer that ‘Franki Pineapple’ was not her real name. While it cost her $10,000, Carlisi got inspiration. Her debut single, about sticking it to the man and uses a well-known expletive, was inspired by her battle.


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