There has been no slowdown in the appetite for Apple<\/a> within the smartphone secondary market and its share in the global market for refurbished market was over 44 per cent in the second half of 2020, according to a new report. 没有需求放缓苹果智能手机内的二级市场,其市场份额在全球市场翻新市场超过44%在2020年下半年,根据一项新的报告。
In addition, Apple's secondary market ASPs (average selling prices) are almost three times higher than the average of all its competitors, said a Counterpoint Research<\/a> report.
\"In fact, over the past year, Apple's share has increased compared to its competitors. Even with the rollout of 5G by over 150 mobile operators in over 70 countries, the demand and ASPs for Apple's refurbished LTE<\/a> portfolio remain elevated,\" said Research Director Jeff Fieldhack<\/a>.
This is helping Apple grow its installed base as many of the Apple buyers in the secondary market are first-time buyers, he added.
The global refurbished smartphone market saw healthy growth across most regions in the second half of 2020.
\"China is slowly becoming a more difficult market for the secondary market. There is still high demand, but costs have increased for key components. Also, there is more oversight at international ports,\" said Senior Research Analyst Glen Cardoz.
\"We expect more secondary market volumes to move to other areas such as Africa, Japan, India, and Europe. There are established secondary market companies, with new companies also moving into these regions. There is also an appetite for flagships from premium brands but at mid-tier pricing,\" Cardoza noted.
The market more than made up for the slump in H1 2020 with a modest 4 per cent increase in 2020 compared to 2019 volumes.
While there was limited supply of smartphones<\/a> in the secondary market in the first half of 2020, there was a sharp increase in both demand and supply during the second half of 2020.
When the markets opened, most refurb players saw a surge in resell volumes and trade-ins.
\"All regions saw YoY volume increases in H2 2020. While some markets like LATAM<\/a> and Southeast Asia took time to recuperate in H2 2020, other regions like the US, Europe, India, and Africa bounced back and tried to increase supply and distribution-related activities,\" Cardoz noted.
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此外,苹果的二级市场asp(平均销售价格)是近三倍的平均所有的竞争对手,说对比研究报告。
“事实上,在过去的一年里,苹果的份额增加了与竞争对手相比。即使5 g的推出超过150移动运营商在70多个国家,苹果的翻新的需求和aspLTE研究主管表示:“投资组合居高不下杰夫Fieldhack。
全球智能手机市场翻新看到健康成长在大部分地区在2020年下半年。
“中国正慢慢成为一个市场二级市场更加困难。需求仍然很高,但对关键部件成本增加了。也有更多的监管在国际港口,”格伦Cardoz资深研究分析师说。
“我们期待更多的二级市场交易量搬到其他地区如非洲、日本、印度和欧洲。有二级市场建立公司,新公司也进入这些地区。还有一个对从高端品牌旗舰店,但在中间层定价,”Cardoza警官说。
市场超过弥补了H1的下滑2020年小幅增长4%相比,在2020年2019卷。
虽然是有限的智能手机在二级市场在2020年上半年,有一个急剧增加的需求和供应在2020年下半年。
当市场打开,大多数refurb玩家看到转售数量激增,折价交易。
“所有区域的成交量同比增加2020年H2。尽管一些市场拉丁美洲和东南亚花时间去恢复2020年H2,其他地区如美国,欧洲,印度,和非洲反弹并试图增加供应和分布与活动,”Cardoz指出。
There has been no slowdown in the appetite for Apple<\/a> within the smartphone secondary market and its share in the global market for refurbished market was over 44 per cent in the second half of 2020, according to a new report.
In addition, Apple's secondary market ASPs (average selling prices) are almost three times higher than the average of all its competitors, said a Counterpoint Research<\/a> report.
\"In fact, over the past year, Apple's share has increased compared to its competitors. Even with the rollout of 5G by over 150 mobile operators in over 70 countries, the demand and ASPs for Apple's refurbished LTE<\/a> portfolio remain elevated,\" said Research Director Jeff Fieldhack<\/a>.
This is helping Apple grow its installed base as many of the Apple buyers in the secondary market are first-time buyers, he added.
The global refurbished smartphone market saw healthy growth across most regions in the second half of 2020.
\"China is slowly becoming a more difficult market for the secondary market. There is still high demand, but costs have increased for key components. Also, there is more oversight at international ports,\" said Senior Research Analyst Glen Cardoz.
\"We expect more secondary market volumes to move to other areas such as Africa, Japan, India, and Europe. There are established secondary market companies, with new companies also moving into these regions. There is also an appetite for flagships from premium brands but at mid-tier pricing,\" Cardoza noted.
The market more than made up for the slump in H1 2020 with a modest 4 per cent increase in 2020 compared to 2019 volumes.
While there was limited supply of smartphones<\/a> in the secondary market in the first half of 2020, there was a sharp increase in both demand and supply during the second half of 2020.
When the markets opened, most refurb players saw a surge in resell volumes and trade-ins.
\"All regions saw YoY volume increases in H2 2020. While some markets like LATAM<\/a> and Southeast Asia took time to recuperate in H2 2020, other regions like the US, Europe, India, and Africa bounced back and tried to increase supply and distribution-related activities,\" Cardoz noted.
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