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<\/strong>By Stephen Nellis and Subrat Patnaik
<\/strong>
Apple<\/a> Inc on Monday announced two new MacBook Pro models that run on more powerful in-house chips, furthering its break from previous supplier Intel Corp and showing its strategy for setting its machines apart from the rest of the PC industry.
The new 14-inch and 16-inch models start at $1,999 and range up to $6,099 in their most expensive variations. Using two new chips called the M1 Pro<\/a> and M1 Max<\/a>, Apple claims they will far outperform rival machines based on Intel and Advanced Micro Devices<\/a>, especially when the new laptops are used with only battery power.
With the moves announced in an online event on Monday, Apple is courting a group of users that include professional photographers, film makers and audio producers looking for a powerful tool - a prestige segment that rivals such as Microsoft Corp have in recent years tried to peel away from with its lineup of Surface hardware.
But it is also laying out a path for what Apple's computers will look like when it completes its two-year transition away from Intel chips next year. The chips have helped propel Mac sales, which were up 32% to $26 billion in the first nine months of Apple's fiscal 2021.
Apple's first laptop chip - last year's M1, used in the company's consumer-oriented MacBook Air and less-expensive Pro models - had some advantages over Intel's chips. But those have become more stark with the professional-grade chips, whose features will likely filter into lower-end models over the coming years, said Ben Bajarin, head of consumer technologies at Creative Strategies.
\"This is the first bedrock that has been laid architecturally, and in many ways it's unprecedented to see this level of performance at this level of power efficiency,\" he said.
Johny Srouji, Apple's chip chief, said the M1 Max chip uses up to 100 watts less power than other high-end laptop chips, which translates to better battery life.
\"It's the most powerful chip we've ever built,\" Srouji said of the M1 Max.
Apple said the 14-inch model will start at $1,999 and the 16-inch model will start at $2,499. Both computers will start shipping next week, Apple said.
Apple also announced several new music-related products at its Monday event. The company announced a $5-a-month version of its streaming music service that will allow access to its full music catalog on Apple devices by using its Siri voice assistant. Apple's full service remains $10 a month, and shares of streaming music rival Spotify<\/a> Technology SA were up 0.4% on the news, suggesting Spotify's investors do not view the new service as a major threat.
Apple also introduced a third generation of its AirPods wireless ear buds<\/a>. Apple's new AirPods are sweat- and water-resistant for use with workouts and will have some sound features previously found in the higher-end AirPods Pro, Apple said during the launch event. Apple said the new AirPods will cost $179 and start shipping next week.
Add-on devices like AirPods tend to be large sellers during holiday shopping seasons and have become one of Apple's fastest-growing categories, with its home and accessories segment growing 25% to $30.6 billion in Apple's fiscal 2020.
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苹果双打芯片战略新的高端macbook
新的14英寸和16寸模型和范围从1999美元到6099美元的最昂贵的变化。使用两个新的芯片称为M1 Pro和M1马克斯,苹果公司称他们将远远超越竞争对手机器基于英特尔公司和高级微设备公司,尤其是当新的笔记本电脑只使用电池供电。
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由斯蒂芬·内尔尼斯和Subrat Patnaik
苹果. n:行情)周一宣布两个新的MacBook Pro模型运行在更强大的内部芯片,进一步脱离以前的供应商英特尔(intc . o:行情)和显示其战略制定机器除了PC行业的其余部分。
新的14英寸和16寸模型和范围从1999美元到6099美元的最昂贵的变化。使用两个新的芯片称为M1职业和M1马克斯,苹果公司称他们将远远超越竞争对手基于英特尔公司和高级微机器设备,尤其是当新的笔记本电脑只使用电池供电。
与移动周一在网上公布事件,苹果是在一组用户,包括专业摄影师、电影制作人和音频生产商寻找一个强大的工具——微软(msft . o:行情)等竞争对手的声誉段近年来试图剥开表面的阵容硬件。
但也制定路径苹果电脑会是什么样子当它完成了为期两年的过渡远离明年英特尔芯片。芯片推动Mac销售增长了32%,至260亿美元的苹果公司2021财政年度的前九个月。
苹果的第一个笔记本电脑芯片——去年的M1,用于公司的面向消费者的MacBook Air和成本较低的职业模型——有一些优势英特尔的芯片。但这些已经变得更加鲜明的专业级的芯片,其功能可能会渗透到低端模型在未来几年,本Bajarin说消费者技术创新策略。
“这是第一个基石,已在架构上,并在许多方面前所未有的看到这种级别的功率效率的性能在这个层次上,”他说。
约翰尼Srouji,苹果的芯片首席说,M1马克斯芯片消耗100瓦功率低于其他高端笔记本电脑芯片,这样可以得到更好的电池寿命。
“这是有史以来最强大的芯片我们已经建成,“Srouji M1的马克斯说。
苹果说,14英寸模式将从1999美元开始,16寸模型起价为2499美元。电脑将在下周开始运输,苹果说。
苹果还宣布一些新的音乐相关产品在其周一的事件。该公司宣布了一项五美元的流媒体音乐服务,允许访问其完整的苹果设备上的音乐目录使用Siri语音助理。苹果公司的全套服务仍然是10美元一个月,和股票的流媒体音乐的对手Spotify科技新闻股价上涨0.4%,表明Spotify的投资者并不认为这项新服乐动扑克务作为一个主要的威胁。
苹果还介绍了它的第三代AirPods无线耳麦。苹果的新AirPods汗水以及防水,用于训练和之前会有一些声音特性发现高端AirPods Pro,苹果在发布会上说。苹果表示,新的AirPods下周将耗资179美元,并开始运输。
等附加设备AirPods往往是大卖家在假日购物季节,已经成为苹果增长最快的类别之一,与国内及配件部分苹果公司2020财年增长25%至306亿美元。
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