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Two developers going by the name 'Mysk<\/a>' claimed last month that Apple was tracking users' every tap on the App Store<\/a>, with no way of disabling the function.
A class action lawsuit was subsequently filed in California, claiming that Apple's \"promises regarding privacy are utterly false\".
The company has not commented and did not respond to questions from AFP.
But Apple has made protection of user privacy central to its image, and long opposed ads on its platforms.
It threw a spanner in the works of the surveillance capitalism system last year when it gave users the power to easily block apps from collecting data on them.
That move was a nightmare for many apps -- from giants like Facebook to small start-ups -- who use that data to sell targeted ads.
Meta<\/a>, which owns Facebook and Instagram, warned in early 2022 that the change could shave $10 billion of its revenue for the year, and it has no doubt played a part in its tanking share price (down 38 percent on the year) and decision to axe 11,000 staff last month.
Meta CEO Mark Zuckerberg<\/a> said last week that Apple's approach was a \"conflict of interest\" since it was designed to undermine rivals.
\"It's problematic for one company to be able to control what app experiences end up on a device,\" he said. \"(The) vast majority of profits in mobile ecosystem go towards Apple.\"
- European cases - The first legal pushback against Apple was launched in France, where an association of online advertisers and content publishers filed a complaint with the Competition Authority.
The judges dismissed the idea that Apple's rules were inherently anti-competitive, but are still investigating whether Apple is applying those rules more favourably for its own apps compared to others.
French app developers have also lodged a case with privacy watchdog CNIL (the National Commission for Technology and Freedoms<\/a>).
Similar cases have since been launched in Germany and Poland.
Apple refuses to say how much it makes from advertising on its App Store.
Analysts at Wedbush Securities estimate it is $4.5 billion annually, and this could rise to $30 billion if it starts putting ads on its Maps and Apple TV<\/a> apps, rivalling the big players of Google<\/a>, Meta and Amazon<\/a>.
For advertisers, waiting for a legal response is painful.
\"It's not going fast enough considering the very strong impacts on competition,\" said Nicolas Rieul, president of France's Digital Alliance, which represents online marketers.
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两个开发人员的名字”Mysk上月称,苹果是跟踪用户的每一个点击应用程序商店,没有禁用功能的方法。
一提起集体诉讼随后在加州,声称苹果的“承诺关于隐私完全都是假的”。
该公司没有评论,没有回应法新社记者的提问。
但是苹果做出了保护用户隐私的核心形象,和长期反对广告平台。
它把一个扳手的作品去年监视资本主义系统,它给用户的权力很容易阻止应用程序收集数据。
此举对许多应用程序来说是一场梦魇——从巨人像Facebook这样的小型初创企业——那些使用数据出售有针对性的广告。
元拥有Facebook和Instagram,警告说,在2022年初的改变可以节省100亿美元的收入,这无疑发挥了作用在其防水层股价(下降38%)和上月决定削减11000名员工。
元的首席执行官马克•扎克伯格上周说,苹果的做法是一种“利益冲突”,因为它旨在削弱竞争对手。
“这对一个公司的问题能够控制应用的经验在设备上,”他说。”()的绝大部分利润在移动生态系统用于苹果。”
——欧洲案例——第一个法律针对苹果推出在法国,一个在线广告商和出版商协会与竞争机构投诉。
法官驳回了苹果的规则本质上是反竞争的想法,但仍在调查苹果应用这些规则是否在更大程度上的应用与他人相比。
法国应用程序开发人员也提出隐私监管机构(yann padova国家技术委员会和自由)。
类似案件已经在德国和波兰推出。
苹果拒绝透露它使广告在其应用程序商店。
Wedbush证券的分析师估计是每年45亿美元,这可能会升至300亿美元开始给地图和广告苹果电视应用,比肩的大玩家谷歌元,亚马逊。
对广告商来说,等待法律的回应是痛苦的。
“它不会足够快考虑到很强的对竞争的影响,”尼古拉Rieul说,法国总统的数字联盟,代表在线营销人员。
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