接受更新的隐私和cookie政策

亲爱的用户,

ET电信隐私和cookie政策已更新，以与欧盟的新数据法规保持一致。请审阅并接受以下更改以继续使用本网站。

你可以看到隐私政策和我们的饼干的政策．我们使用cookie来确保您在我们的网站上获得最佳体验。

如果您选择忽略此消息，我们将假设您乐于接收ET Telecom上的所有cookie。

的名字 提供者 到期 类型 目的
的名字 提供者 到期 类型 目的
的名字 目的
乐动扑克新闻网站
  • 遵循我们:
乐动体育1002乐动体育

独家

苹果在付费播客领域与Spotify展开竞争

苹果公司首席执行官蒂姆·库克在发布会上表示，苹果公司周二宣布将推出Apple Podcast订阅服务，用户可以付费解锁新内容，并享受无广告收听等额外福利。

  • 路透
  • 美国东部时间2021年4月21日08:16
苹果在付费播客领域与Spotify展开竞争
作者:Sheila Dang

苹果分析师和行业专家对路透表示，苹果公司(Inc .)正努力保持对快速增长的播客市场的控制，该市场几年前就已普及，但尚未实现盈利。

近16年前，苹果公司(Apple)在其iTunes软件中添加了搜索播客的功能——播客是“iPod”和“广播”的合成词，由一名《卫报》记者创造iPhone该公司现在试图用新的订阅和创作者工具来吸引播客创作者，并抵御来自流媒体音频公司Spotify的竞争。

苹果公司周二宣布将推出这款手机苹果的播客苹果首席执行长库克(Tim Cook)在发布会上说，用户可以通过订阅来解锁新内容，还可以享受无广告收听等额外福利。

苹果在一份新闻稿中指出，每个订阅的价格将由创作者设定，并按月计费。

它还推出了一个新的苹果播客计划，每月收费19.99美元，并将为创作者提供他们提供播客订阅所需的工具。

库克表示，该公司还将重新设计Apple Podcast应用程序，将频道纳入其中，让用户从他们最喜欢的创作者和主持人那里找到新节目。

这些功能将于下个月在170个地区推出。

Spotify的分析师丹·艾夫斯(Dan Ives)说，“Spotify在播客上加大了赌注，”估计花了10亿美元将业务扩展到音乐以外的领域Wedbush证券．“考虑到(苹果)基本上是播客的原创，输给Spotify会让人难以接受。”

据文件显示，Spotify的收购包括在2019年以约3.4亿美元收购播客网络Gimlet和Anchor，以及在2020年以2.35亿美元收购为播客提供广告技术的Megaphone。

该公司还与米歇尔·奥巴马、乔·罗根和金·卡戴珊等名人签署了独家播客协议。

苹果已经开始尝试制作原创播客，可以在Apple Podcast应用程序上使用。本月早些时候，苹果在其流媒体服务Apple TV+上推出了真实犯罪系列《一线》(the Line)，其中包括播客和纪录片。

周二的发布代表着苹果与Spotify之间的裂痕不断加深，后者已向欧洲监管机构抱怨，苹果不公平地推广自己的音乐流媒体应用。

关于播客世界的行业通讯Hot Pod的作者尼克·夸(Nick Quah)说，有了这项新服务，苹果将面临说服用户为播客付费的挑战，“现在有很多免费的播客”。乐动扑克

“我们已经习惯了为电视节目目录付费，”他说。“我认为人们对播客不太习惯。”

一些分析师表示，尽管这家iPhone制造商长期以来一直在努力向销售设备以外的领域扩张，但其此前进军优质内容服务的业绩好坏参半。

苹果的音乐这是一家于2015年推出的流媒体音乐订阅服务，比Spotify晚了很多年。按市场份额计算，该公司目前排名第二。

Apple TV+是其于2019年推出的原创节目和电影流媒体视频服务，目前还没有对苹果等主流市场构成威胁网飞公司Pivotal Research Group娱乐和互动订阅服务分析师杰夫·沃达尔扎克(Jeff Wlodarczak)说。

沃达尔扎克说:“我认为，如果苹果采取这一举措，Spotify管理层可以安心睡觉了。”

关注并与我们联系，脸谱网，Linkedin，Youtube
\"Apple<\/figure>By Sheila Dang<\/strong>

Apple<\/a> Inc is fighting to retain control of the fast-growing podcasting market it popularized years ago but did not monetize, analysts and industry experts told Reuters.

Nearly 16 years after Apple added the ability to find podcasts -- a portmanteau of \"iPod\" and \"broadcasting\" coined by a Guardian journalist -- to its iTunes software, the iPhone<\/a> maker now seeks to court podcast creators with new subscription and creator tools, and fend off competition from streaming audio company Spotify.

<\/div><\/div>Apple announced on Tuesday it will launch Apple Podcast<\/a> subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, said Apple Chief Executive Tim Cook during the presentation.

Pricing for each subscription will be set by the creator and billed monthly, Apple noted in a press release.

It also introduced a new Apple Podcasters Program that will cost $19.99 per month, and will provide creators the tools they need to offer podcast subscriptions.

The company will also redesign its Apple Podcast app to include channels, which will let users find new shows from their favorite creators and hosts, Cook said.

The features will roll out to 170 regions next month.

\"Spotify has upped the ante on podcasting,\" spending an estimated $1 billion to expand its business beyond music, said Dan Ives, an analyst at Wedbush Securities<\/a>. \"Given that (Apple) basically originated podcasting, it would be tough to swallow to lose out to Spotify.\"

Spotify's acquisitions include about $340 million to buy podcast networks Gimlet and Anchor in 2019, according to filings, and a reported $235 million in 2020 to acquire Megaphone, which offers advertising technology for podcasts.

<\/div><\/div>The company has also signed exclusive podcasting deals with major names including Michelle Obama, Joe Rogan and Kim Kardashian.

Apple has dabbled in creating original podcasts, which are available on the Apple Podcast app. Earlier this month it launched \"The Line,\" a true crime series that includes both a podcast and documentary show on its streaming service Apple TV+.

The launch on Tuesday represents a deepening rift between Apple and Spotify, as the latter has complained to European regulators that Apple unfairly pushes its own music streaming app.

With its new service, Apple will face the challenge of convincing users to pay for podcasts \"when there's a universe of it available for free,\" said Nick Quah, who writes Hot Pod, an industry newsletter about the podcasting world.

\"We're already accustomed to paying for a catalog of TV shows,\" he said. \"I don't think people are used to that for podcasts.\"

While the iPhone maker has long pushed to expand beyond selling devices, its previous forays into serving premium content have a mixed track record, some analysts said.

Apple Music<\/a>, a subscription streaming music service which launched in 2015, years after Spotify, is now No. 2 by market share.

Apple TV+, its streaming video service with original shows and movies that launched in 2019, does not yet pose a threat to dominant players such as Netflix<\/a>, said Jeff Wlodarczak, an entertainment and interactive subscription services analyst at Pivotal Research Group.

\"I think Spotify management can sleep at night if Apple makes this move,\" Wlodarczak said.
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"22.0","minfoseo":"22-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1618973282414","minfoseo":"1618973282414"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"-1269480401","minfoseo":"-1269480401"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"3331.0","minfoseo":"3331-0"},"NumberOfWords":{"minfo":"528.0","minfoseo":"528-0"},"key":{"0":{"keyid":"6839933","value":"apple podcast","smid":"0","keynameseo":"apple-podcast","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"377153","value":"Wedbush Securities","smid":"0","keynameseo":"Wedbush-Securities","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"128682","value":"Netflix","smid":"0","keynameseo":"Netflix","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"6354606","value":"iPhone","smid":"0","keynameseo":"iPhone","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"11131753","value":"Apple Spring Reloaded 2021","smid":"0","keynameseo":"Apple-Spring-Reloaded-2021","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"11131754","value":"Apple premium Podcast","smid":"0","keynameseo":"Apple-premium-Podcast","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"6425775","value":"Apple Music","smid":"0","keynameseo":"Apple-Music","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"6354427","value":"apple","smid":"0","keynameseo":"apple","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"82172773","stname":"Apple goes to battle with Spotify in premium podcast push","artsyn":"Apple announced on Tuesday it will launch Apple Podcast subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, said Apple Chief Executive Tim Cook during the presentation.","seolocation":"telecomnews\/apple-goes-to-battle-with-spotify-in-premium-podcast-push","seolocationalt":"Apple goes to battle with Spotify in premium podcast push","url_seo":"apple-goes-to-battle-with-spotify-in-premium-podcast-push"},{"msid":"75272865","stname":"Apple's App Store, iCloud service to launch in 20 more countries","artsyn":"Apple will be launching its major services such as the App Store, iCloud, and Apple Podcasts in 20 more countries.","seolocation":"telecomnews\/apples-app-store-icloud-service-to-launch-in-20-more-countries","seolocationalt":"Apple's App Store, iCloud service to launch in 20 more countries","url_seo":"apples-app-store-icloud-service-to-launch-in-20-more-countries"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"6839933","value":"apple podcast","smid":"0","keynameseo":"apple-podcast","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"377153","value":"Wedbush Securities","smid":"0","keynameseo":"Wedbush-Securities","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"128682","value":"Netflix","smid":"0","keynameseo":"Netflix","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"3140800","value":"MVAS\/Apps","smid":"0","keynameseo":"(MVAS\/Apps)","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6354606","value":"iPhone","smid":"0","keynameseo":"iPhone","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"11131753","value":"Apple Spring Reloaded 2021","smid":"0","keynameseo":"Apple-Spring-Reloaded-2021","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"11131754","value":"Apple premium Podcast","smid":"0","keynameseo":"Apple-premium-Podcast","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6425775","value":"Apple Music","smid":"0","keynameseo":"Apple-Music","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6354427","value":"apple","smid":"0","keynameseo":"apple","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"Apple Spring Reloaded 2021"},{"name":"Apple premium Podcast"},{"name":"Wedbush Securities"},{"name":"apple podcast"},{"name":"Apple Music"},{"name":"MVAS\/Apps"},{"name":"Netflix"},{"name":"iPhone"},{"name":"apple"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["apple podcast","Wedbush Securities","Netflix","MVAS\/Apps","iPhone","Apple Spring Reloaded 2021","Apple premium Podcast","Apple Music","apple"],"filterTags":[]},"breadcrumbTags":["apple podcast","Wedbush Securities","Netflix","MVAS\/Apps","iPhone","Apple Spring Reloaded 2021","Apple premium Podcast","Apple Music","apple"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/apple-goes-to-battle-with-spotify-in-premium-podcast-push\/82172773","associated":{"articles":{"82172773":{"msid":"82172773","stname":"Apple goes to battle with Spotify in premium podcast push","artsyn":"Apple announced on Tuesday it will launch Apple Podcast subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, said Apple Chief Executive Tim Cook during the presentation.","seolocation":"telecomnews\/apple-goes-to-battle-with-spotify-in-premium-podcast-push","seolocationalt":"Apple goes to battle with Spotify in premium podcast push","url_seo":"apple-goes-to-battle-with-spotify-in-premium-podcast-push"},"75272865":{"msid":"75272865","stname":"Apple's App Store, iCloud service to launch in 20 more countries","artsyn":"Apple will be launching its major services such as the App Store, iCloud, and Apple Podcasts in 20 more countries.","seolocation":"telecomnews\/apples-app-store-icloud-service-to-launch-in-20-more-countries","seolocationalt":"Apple's App Store, iCloud service to launch in 20 more countries","url_seo":"apples-app-store-icloud-service-to-launch-in-20-more-countries"}}}}" data-news-images="[{"msid":"82172786","msname":"Apple_iphone12-podcasts-codeswitch-theathletic-midnightmiracle_042021_big.jpg.large","msnameseo":"apple_iphone12-podcasts-codeswitch-theathletic-midnightmiracle_042021_big-jpg-large","mediatype":"1","artdate":"2021-04-21 08:17:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
阅读App
阅读App

赞助的故事

      大多数读

      在MVAS/ app中阅读最多

      电信的电视