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According to data from app intelligence firm Apptopia<\/a>, with the consumer price index up 8.5 per cent YoY in the US, people are seeing prices rise almost everywhere.
\"The rise on iOS comes much before inflation (not the case for Google Play) hit hard in 2022, indicating publishers may actually be reacting to increased effective cost per install (eCPI) due to Apple<\/a>'s App Tracking Transparency (ATT) policies making it more expensive to acquire users,\" said the Apptopia report.
It turns out that single-purchase IAPs increased much more than IAPs for monthly or annual purchases (maybe full year access to Headspace).
Average pricing of iOS single purchase IAPs rose 36 per cent in July while annual and monthly IAPs increased only 19 per cent.
\"Publishers are trying to present a value and hook customers for longer to cut down on acquisition costs,\" said Adam Blacker<\/a>, VP, Insights.
Some categories averaged higher price increases than others, with Books showing up on the top 5 list for both iOS and Google Play.
On the App Store, the high was navigation at 88 per cent and the low was social networking at -2 per cent.
On Google Play, the high was food and drink at 50 per cent and the low was weather at -14 per cent.
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由于隐私苹果内购价格上涨40%的变化
根据应用程序的数据情报公司Apptopia,消费者价格指数(cpi)同比上涨8.5%在美国,人们看到价格上涨几乎无处不在。
根据应用程序的数据情报公司Apptopia,美国的消费者价格指数(cpi)同比上涨8.5%,人们看到价格上涨几乎无处不在。
在iOS是多“通胀上升(谷歌玩不是这样)2022年重创,指示出版商可能会增加反应每安装(eCPI)由于实际成本苹果的应用程序跟踪透明度(ATT)获得用户的政策使它更昂贵,”Apptopia报告说。
事实证明,单独购买iap增加远远超过iap月度或年度购买(可能全年获得顶端空间)。
iOS的平均定价单购买iap 7月份增长了36%,年度和月度iap仅增加19%。
“出版商试图呈现一个价值和钩客户时间降低收购成本,”说亚当黑副总裁,见解。
某些类别的平均价格上涨高于别人,书出现在iOS和谷歌的前5名的列表。
在App Store,高导航在88%,低的是社交网络为-2%。
在谷歌,高是食品和饮料在50%,低的天气为-14%。
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