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According to Counterpoint Research<\/a>'s latest 'Global Hearables (TWS) Market Report', the fourth quarter TWS sales grew 13 per cent (on-quarter) and 43 per cent (on-year).
In terms of global market share leader there was no big surprise as Apple continued to dominate.
\"However, its share steadily declined through the year, shedding 9 per cent to end at 27 per cent overall during the last quarter,\" said Liz Lee, senior analyst.
Lee singled out Samsung<\/a> as a particularly strong second-half performer.
\"In highly competitive and mature markets like Europe, Samsung's unit sales during the last quarter were notable, notching up a significant 2 per cent QoQ share gain. Its Galaxy Buds Live did especially well,\" she said in a statement.
In terms of the sub-$100 price band, which was a massive driver of growth through the middle of last year, it has plateaued at around the 55 per cent share level for the past two quarters.
Major brands are now planning to release new products with advanced features, giving consumers more options, especially in the over-$100 segment.
\"Most anticipated is a new release from Apple its first in two years which we expect to be one of the biggest drivers of TWS market growth for 2021,\" Lee said.
Strong performance in Asia, particularly China, helped offset flattening growth in key developed markets in Q4 2020.
\"We saw an uncharacteristic flattening last quarter in the large markets of North America and Europe. Typically, there is a holiday season sales bump, but this year it was less pronounced on strong buying, both during and post-lockdown,\" Lee informed.
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在2020年第四季度苹果领先全球TWS中听的市场
根据对比研究的最新“全球中听的(TWS)市场报告”,第四季度TWS销售增长了13%(一季度)和43%(同比)。
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根据对比研究最新的“全球中听的(TWS)市场报告”,第四季度TWS销售增长了13%(一季度)和43%(同比)。
在全球市场份额方面的领袖没有大的惊喜像苹果继续占主导地位。
“然而,其份额持续下降,减少9%至27%的总在最后一个季度,”Liz Lee说,高级分析师。
李指出三星下半年表现尤为强劲。
“在高度竞争和欧洲等成熟市场,三星的销量在去年第四季度是显著的,获得了2%的可观不可小觑分享收益。Galaxy味蕾活做得特别好,”她在一份声明中说。
子- 100美元的价格带,这是一个经济增长的巨大推动力在去年年中,它一直稳定在55%的市场份额在过去的两个季度水平。
大品牌正在计划与高级功能发布新产品,给消费者更多的选择,特别是在部分——100美元。
“最期待的是新版本从苹果首次在两年内我们希望最大的一个司机TWS市场2021年增长,”李说。
强劲表现在亚洲,特别是中国,帮助抵消了平整主要发达市场在2020年第四季度的增长。
“我们看到了一个不寻常的压扁上个季度在北美和欧洲的大市场。通常情况下,有一个假日季节销售肿块,但今年它少明显强劲买盘,期间和post-lockdown,”李告诉。
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