With a surge in demand for its Series 6 models, Apple saw its market share climb by 3 per cent from the year-ago quarter to reach 33.5 per cent in the March quarter this year, according to Counterpoint Research's 'Global Smartwatch Model Tracker'.
Samsung<\/a>'s shipments also rose 27 per cent with the popularity of the Galaxy Watch 3 and Galaxy Watch Active<\/a> series.
Huawei<\/a> continued to lose share compared to a strong quarter a year ago.
\"Apple was able to further solidify its leadership position in the market by widening the portfolio from Watch SE to Series 6 at the right time. This may drive Samsung to launch a mid-price-tier model to boost growth,\" said senior analyst Sujeong Lim.
In terms of smartwatch OS platforms, Apple's WatchOS captured more than a third of the market with a growing attach rate to its base of billion iPhone users.
Google<\/a>'s Wear OS has not yet achieved such success in smartwatches.
\"This is because most of the major smartwatch brands have developed and installed their own proprietary OS (like Fitbit OS<\/a>, Tizen and Garmin OS<\/a>), the report showed.
Further, Wear OS has been lacking behind in terms of features, battery optimization and chipset support. This has limited its share to a mere 4 per cent of the global smartwatch market.
Google's new Wear platform will be shipping in the next generation of the Galaxy Watch series in late Fall.
Commenting on the Google-Samsung announcement, Vice President Research Neil Shah said that this is a great move by Google to accelerate its ambitions for the wearables space.
\"It can build a robust portfolio of Wear devices<\/a> integrating the best of all the three worlds -- Tizen OS, Wear OS and Fitbit OS. The consolidation brings more power to Google's Wear platform and will attract more developers to build newer experiences for the wrist,\" Shah explained.
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