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Apple increased its market share in India in the whole quarter, after registering over 55 per cent growth in iPhone shipments for the India market in January and February this year compared to the same period in 2019.
\"The iPhone XR and iPhone 11 accounted for 70 per cent of iPhone sales in India with its prudent pricing, attractive discounts and strong shipments getting consumer acceptance,\" said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR<\/a>.
The Cupertino-based iPhone maker has seen a dramatic shift in its fortunes in India since mid-2019, with increased 'Make in India' manufacturing giving the impetus required for iPhones.
\"In 2019, Apple's shipments grew 17 per cent (year-on-year), on the back of the successful iPhone 11, and the iPhone XR,\" said Ram.
Once the lockdown opens, the thrust on manufacturing high-end iPhones locally would give Apple a boost in the price-sensitive smartphone market.
Given that the smartphone is an extension of one's lifestyle, affluent Indian consumers, and mostly early tech adopters, are seeking the latest and the best.
\"For instance, Apple iPhone<\/a> loyalists have embraced the latest iPhone 11 Pro Max,\" Ram noted.
Apple is now eying to grab more India market share with the new iPhone SE<\/a> which is packed with top-of-the-line hardware and has the potential to create much room in the aggressive Rs 40,000-Rs 50,000 segment.
The new iPhone SE still carries that same look and design as from the iPhone models few years back and many upgraders have moved to XR or 11 in past two years with their new design and full screen experience.
The move to launch a cheaper yet new iPhone is seen as a very strategic one to gain foothold in important emerging markets like India.
Apple is also continuously ramping up its manufacturing capabilities through its partners in India.
Apple supplier Wistron<\/a> assembled low-end iPhone SE (now discontinued) and is now assembling iPhone 6S<\/a> and iPhone 7<\/a> at its Bengaluru facility. The highest-selling iPhone XR is being manufactured at Apple supplier Foxconn<\/a>'s facility in Sriperumbudur, Chennai.<\/body>","next_sibling":[{"msid":75615344,"title":"Apple to give $10 million to maker of nasal swabs","entity_type":"ARTICLE","link":"\/news\/apple-to-give-10-million-to-maker-of-nasal-swabs\/75615344","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":75615361,"entity_type":"ARTICLE","title":"Apple logs 71% growth in India smartphone market in Q1","synopsis":"Buoyed by super response to its iPhone XR and iPhone 11 series, Apple logged an impressive 71 per cent growth (year-on-year) in India in the first quarter of 2010, a new report said on Thursday.","titleseo":"telecomnews\/apple-logs-71-growth-in-india-smartphone-market-in-q1","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":1172,"shares":0,"engagementtimems":624000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/apple-logs-71-growth-in-india-smartphone-market-in-q1\/articleshow\/75615361.cms"},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-05-08 08:05:22","lastupd":"2020-05-08 08:07:27","breadcrumbTags":["Apple shipments India","iphone 7","Wistron","Foxconn","Devices","Wistron Corporation","CMR","iphone 6s","iPhone SE","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-logs-71-growth-in-india-smartphone-market-in-q1"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-05-08" data-index="article_1">
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苹果日志在印度第一季度智能手机市场增长71%
受超级应对iPhone XR和iPhone 11系列,苹果记录令人印象深刻的增长71%(同比)在印度在2010年第一季度,一份新的报告周四表示。
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苹果增加了其在印度的市场份额在整个季度,登记后在iPhone为印度市场出货量增长55%今年1月和2月与2019年同期相比。
“iPhone XR和iPhone 11占70%的iPhone销售在印度的谨慎定价、有吸引力的折扣和强劲的出口得到消费者认可,”表示您正在Ram, Head-Industry情报组(IIG),CMR。
苹果iPhone的制造商的命运发生了戏剧性的转变在印度自2019年中期以来,增加在印度的制造业给iPhone所需的动力。
“在2019年,苹果公司的出货量增长了17%(同比),iPhone的成功11日和iPhone XR,“说内存。
一旦锁定打开时,推力制造业高端本地iphone将使苹果在对价格敏感的智能手机市场提振。
鉴于智能手机是一个扩展一个人的生活,富裕的印度消费者,主要是早期技术采用者,正在寻找最新的和最好的。
“例如,苹果iPhone支持者已经接受了最新的iPhone 11 Pro马克斯,”Ram指出。
苹果现在迷上抓住更多的印度市场份额iPhone SE这是挤满了顶级的硬件和有潜力创造多少房间的激进的Rs 40000 - Rs 50000段。
新的iPhone SE仍然有相同的外观和设计,几年前从iPhone模型和许多升级已经搬到XR或11在过去两年与他们的新设计和全屏体验。
此举还推出更便宜的新iPhone被视为一个战略在印度等重要的新兴市场获得立足点。
苹果也不断加大其制造能力通过其合作伙伴在印度。
苹果供应商纬创资通低端组装iPhone SE(现在停止),现在组装iPhone 6 s和iPhone 7在班加罗尔设施。有史以来最畅销的iPhone XR是在苹果生产供应商富士康在Sriperumbudur设施,钦奈。
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