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Investment bank Cowen analyst Krish Sankar believes Apple News Plus had about 11 million paid subscribers in 2020, generating revenue of about $550 million.
Going forward, Sankar believes that Apple News Plus could reach 19 million subscribers by 2023.
That could rake in $1.14 billion in subscription revenue and $1.02 billion in digital ad revenue from ad impressions, resulting in a total of $2.2 billion, reports Apple Insider.
\"We believe Apple's News app and the News Plus paid subscription service (News platform) are well positioned to not only benefit from incremental subscriber additions but also accelerating advertising revenue growth,\" Sankar wrote.
The analyst believes Apple News Plus could be bolstered by both improving advertising platforms and a shift away from the Identifier for Advertisers tracking tag used on mobile devices after the release of App Tracking Transparency.
The privacy feature, Sankar adds, could be a \"disruptive event\" that levels the playing field for ad networks in the iOS ecosystem, the report said.
The analyst adds that Apple's advertising endeavors could be on an encouraging trajectory because of the maturation of Apple Search Ads (ASA<\/a>) on the App Store<\/a>.
Apple leveraging ASA and the recent changes to IDFA could accelerate ad revenue from Apple News in the coming years.\/<\/body>","next_sibling":[{"msid":81946887,"title":"Red Hat appoints Marjet Andriesse as VP and general manager of APAC region","entity_type":"ARTICLE","link":"\/news\/red-hat-appoints-marjet-andriesse-as-vp-and-general-manager-of-apac-region\/81946887","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":81947274,"entity_type":"ARTICLE","title":"Apple News+ could reach 19mn subscribers by 2023: Analyst","synopsis":"Investment bank Cowen analyst Krish Sankar believes Apple News Plus had about 11 million paid subscribers in 2020, generating revenue of about $550 million. Going forward, Sankar believes that Apple News Plus could reach 19 million subscribers by 2023.","titleseo":"telecomnews\/apple-news-could-reach-19mn-subscribers-by-2023-analyst","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":172,"shares":0,"engagementtimems":740000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2021-04-07 12:51:32","lastupd":"2021-04-07 12:53:27","breadcrumbTags":["Apple News","news","apple","App Store","MVAS\/Apps","ASA"],"secinfo":{"seolocation":"telecomnews\/apple-news-could-reach-19mn-subscribers-by-2023-analyst"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-04-07" data-index="article_1">
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苹果新闻+可乐动扑克能在2023年达到19 mn用户:分析师
考恩投资银行分析师Krish Sankar认为苹果新闻+ 2020年大约有1100万付费用户,创造收入约为5.5亿美乐动扑克元。展望未来,Sankar相信苹果新闻加到2023年可能达到1900万用户。乐动扑克
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考恩投资银行分析师Krish Sankar认为苹果新闻+ 2020年大约有1100万付费用户,创造收入约为5.5亿美乐动扑克元。
展望未来,Sankar相信苹果新闻加到2023年可能达到1900万用户。乐动扑克
可以赚取的订阅收入11.4亿美元和10.2亿美元数字广告收入来自广告,导致总计22亿美元,苹果内幕报道。
“我们相信苹果的新闻应用和新闻+付费订阅乐动扑克服务(新闻平台)已做好准备,来不仅得益于新增用户,而且广告收入增长加速,“Sankar写道。
分析师认为,苹果可能会支撑新闻+提高广告平台和转变广告乐动扑克商追踪标记标识符的使用移动设备上的应用程序发布后跟踪的透明度。
隐私功能,Sankar补充说,可能是一种“破坏性事件”水平的竞技场的广告网络的iOS系统,该报告说。
分析师说,苹果的广告活动可能是一个令人鼓舞的轨迹,因为苹果成熟的搜索广告(亚撒)应用程序商店。
苹果利用ASA和最近的更改IDFA会加速广告收入从苹果新闻今后/乐动扑克
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