Apple<\/a> Inc announced on Tuesday a range of new computers, a paid podcasting service and devices<\/a> for finding lost items, signaling the continued expansion of its once-simple product line into more and more corners of customers' lives.
The new $30 AirTags, tiny devices that can be attached to items such as keys and wallets to locate them when they are lost, were applauded by analysts as a likely hot-seller that would also keep the company's more than 1 billion customers locked into its products.
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The announcements show how the iPhone<\/a> maker is accelerating the expansion of its product portfolio and working to keep customers committed to its family of devices even as government scrutiny of the power and reach of major technology firms intensifies.
Most of the product introductions had been telegraphed before the presentation, which had no major surprises. Shares of Apple were down 1.3%, slightly more than the 1% drop in the Nasdaq<\/a> index.
The new iMacs, which start at $1,299, feature a higher quality front-facing camera and microphone, responding to complaints from consumers during the pandemic that the computer's cameras had not kept pace with iPhones and iPads<\/a> during an era of pervasive video calls.
\"Apple cameras in their computers have been terrible, frankly. They finally have a reasonable camera in the iMac,\" said Bob O'Donnell, head of TECHnalysis Research, who added that the new colors were likely to stand out in a market dominated by black, white and silver machines. \"For right now, it feels fresh and new.\"
The new iPad Pros, starting at $799, use the same M1 chip as Apple's other computers, rather than the beefed-up version of iPhone chips found in previous models. The tablets also have additional ports for connecting monitors and 5G connectivity, while featuring a higher-quality display than the company's laptops. (Graphic: https:\/\/tmsnrt.rs\/3duRDcD)
Analysts said that when combined with Apple's keyboard and trackpad accessories, the new iPad Pro models could be a compelling replacement for a laptop, especially for content creators or business travelers. But those accessories also push the price to nearly $1,100 - more than Apple's cheapest laptop, the $1,000 MacBook Air.
Ben Bajarin, principal analyst for consumer market intelligence at Creative Strategies, said the devices are not likely to be volume sellers but will target the niche of consumers who value versatility.
\"If you want to go the gamut from mobile production, content consumption and or creativity, that's the device that does it,\" he said.
Apple also announced podcast subscription services that will compete with rival Spotify Technology SA, a move to regain ground in a market it popularized years ago but never made money from.
Apple shares have risen nearly 95% over the past year, faster than the 63% rise in the Nasdaq Composite Index, thanks to a record $274.5 billion in sales for fiscal 2020 as consumers stocked up on electronics during the pandemic.
The AirTags announcement could result in a new round of complaints to lawmakers that Apple is hurting smaller rivals. Tile, a private company that has sold a competing tracker for nearly a decade, last year testified before the U.S. House of Representatives that Apple's App Store<\/a> rules had made it harder to use Tile's products and will be called before the U.S. Senate to testify on Wednesday.
Apple has said it subjects all apps, including its own, to the same App Store review rules, and recently allowed third-party developers to access the same systems as its AirTags.
In a research note, Raymond James analysts Chris Caso and Melissa Fairbanks said AirTags \"could grow to become a $10 billion opportunity, similar to AirPods.\"
But Bajarin of Creative Strategies said that iPhone owners who come to rely the tags to help them keep track of everyday items are likely to stick with Apple's brand over a longer time.
\"The more you buy into just one hardware product, the less likely it is you'll ever leave,\" Bajarin said.
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苹果iPad包优点与更快的芯片,减轻体重imac和跳进跟踪标记
AirTags新30美元,小设备可以被附加到钥匙和钱包等物品找到他们丢失,被分析师称赞为有可能热销商品,也会使公司的10亿多个客户锁定为其产品。
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斯蒂芬·内尔尼斯
苹果. n:行情)周二宣布一系列新电脑,一个播客服务和支付设备寻找丢失的物品,信号的持续扩张,原本简单的产品线为越来越多的客户的生活的角落。
AirTags新30美元,小设备可以被附加到钥匙和钱包等物品找到他们丢失,被分析师称赞为有可能热销商品,也会使公司的10亿多个客户锁定为其产品。
一台新iPad平板电脑,具有相同的处理器芯片,公司最近的Mac电脑,键盘和触摸板选项,帮助它全面替代传统的笔记本电脑和台式电脑。
和Mac的刷新桌面线拥有七个颜色选择,联系起来的著名的糖果Mac帮助乔布斯重振公司在1990年代。
公告说明iPhone制造商正在加速扩大其产品组合和努力保持客户致力于其家庭的设备甚至是政府权力和达到的审查主要科技公司正在加剧。
大部分的产品介绍演示之前,就有了讯号没有大的惊喜。苹果的股票下降了1.3%,略高于1%的下降纳斯达克索引。
新的imac起价1299美元,更高质量的前置摄像头和麦克风,应对流感大流行期间消费者的投诉,称电脑的摄像头没有跟上iphone和ipad在一个时代的普遍的视频通话。
“苹果在他们的电脑摄像头已经可怕,坦率地说。他们终于有一个合理的相机在iMac,“TECHnalysis研究主管Bob O ' donnell表示,他补充说,新颜色可能会站在市场由黑色、白色和银色的机器。“现在,感觉新鲜和新。”
新iPad优点,起价799美元,使用相同的M1芯片作为苹果的其他电脑,而不是加强版的iPhone芯片中发现先前的模型。平板电脑也有额外的端口连接显示器和5 g连接,而有一个高质量的显示比公司的笔记本电脑。(图示:https://tmsnrt.rs/3duRDcD)
分析师表示,加上苹果的键盘和触摸板配件时,新的iPad Pro模型可能是一个引人注目的替代笔记本电脑,尤其是对内容创造者或商务旅行者。但这些配件也推动价格将近1100美元,比苹果的便宜的笔记本电脑,MacBook Air的1000美元。
首席分析师Ben Bajarin消费市场情报创新策略,表示设备不可能卷卖家但目标利基市场的消费者价值的多功能性。
“如果你想要从手机生产、消费内容和创造力,这就是它的设备,”他说。
苹果还宣布与竞争对手竞争的播客订阅服务Spotify技术SA,此举在市场中重新获得地面推广年前但从未赚了钱。
苹果股价在过去一年中已上涨近95%,快于纳斯达克综合指数(Nasdaq Composite Index)上涨63%,由于创纪录的2020财年2745亿美元的销售额作为消费者囤积电子在大流行期间。
AirTags公告可能导致新一轮的投诉立法者表示,苹果是伤害较小的竞争对手。瓷砖,一家私人公司已经出售了追踪竞争将近十年,去年美国众议院前作证,苹果的应用程序商店规则使其更难使用瓷砖的产品并将称为周三在美国参议院作证。
苹果曾表示,受试者所有应用程序,包括自己,相同的应用程序商店评审规则,和最近允许第三方开发者访问相同的系统作为其AirTags。
Raymond James分析师在一份研究报告中,克里斯·卡索和梅丽莎·费尔班克斯说AirTags”可以增长成为一个100亿美元的机会,类似于AirPods。”
但Bajarin创意策略表示,iPhone用户依赖标签来帮助他们跟踪日常用品可能会坚持苹果的品牌较长一段时间。
“你买到一个硬件产品越多,就越不可能是你离开,“Bajarin说。
苹果. n:行情)周二宣布一系列新电脑,一个播客服务和支付设备寻找丢失的物品,信号的持续扩张,原本简单的产品线为越来越多的客户的生活的角落。
AirTags新30美元,小设备可以被附加到钥匙和钱包等物品找到他们丢失,被分析师称赞为有可能热销商品,也会使公司的10亿多个客户锁定为其产品。
公告说明iPhone制造商正在加速扩大其产品组合和努力保持客户致力于其家庭的设备甚至是政府权力和达到的审查主要科技公司正在加剧。
大部分的产品介绍演示之前,就有了讯号没有大的惊喜。苹果的股票下降了1.3%,略高于1%的下降纳斯达克索引。
新的imac起价1299美元,更高质量的前置摄像头和麦克风,应对流感大流行期间消费者的投诉,称电脑的摄像头没有跟上iphone和ipad在一个时代的普遍的视频通话。
“苹果在他们的电脑摄像头已经可怕,坦率地说。他们终于有一个合理的相机在iMac,“TECHnalysis研究主管Bob O ' donnell表示,他补充说,新颜色可能会站在市场由黑色、白色和银色的机器。“现在,感觉新鲜和新。”
新iPad优点,起价799美元,使用相同的M1芯片作为苹果的其他电脑,而不是加强版的iPhone芯片中发现先前的模型。平板电脑也有额外的端口连接显示器和5 g连接,而有一个高质量的显示比公司的笔记本电脑。(图示:https://tmsnrt.rs/3duRDcD)
分析师表示,加上苹果的键盘和触摸板配件时,新的iPad Pro模型可能是一个引人注目的替代笔记本电脑,尤其是对内容创造者或商务旅行者。但这些配件也推动价格将近1100美元,比苹果的便宜的笔记本电脑,MacBook Air的1000美元。
首席分析师Ben Bajarin消费市场情报创新策略,表示设备不可能卷卖家但目标利基市场的消费者价值的多功能性。
“如果你想要从手机生产、消费内容和创造力,这就是它的设备,”他说。
苹果还宣布与竞争对手竞争的播客订阅服务Spotify技术SA,此举在市场中重新获得地面推广年前但从未赚了钱。
苹果股价在过去一年中已上涨近95%,快于纳斯达克综合指数(Nasdaq Composite Index)上涨63%,由于创纪录的2020财年2745亿美元的销售额作为消费者囤积电子在大流行期间。
AirTags公告可能导致新一轮的投诉立法者表示,苹果是伤害较小的竞争对手。瓷砖,一家私人公司已经出售了追踪竞争将近十年,去年美国众议院前作证,苹果的应用程序商店规则使其更难使用瓷砖的产品并将称为周三在美国参议院作证。
苹果曾表示,受试者所有应用程序,包括自己,相同的应用程序商店评审规则,和最近允许第三方开发者访问相同的系统作为其AirTags。
Raymond James分析师在一份研究报告中,克里斯·卡索和梅丽莎·费尔班克斯说AirTags”可以增长成为一个100亿美元的机会,类似于AirPods。”
但Bajarin创意策略表示,iPhone用户依赖标签来帮助他们跟踪日常用品可能会坚持苹果的品牌较长一段时间。
“你买到一个硬件产品越多,就越不可能是你离开,“Bajarin说。
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