New Delhi: Premium phone brand Apple<\/a> has recorded its highest ever shipments in the July-September period when Samsung<\/a> dethroned Chinese rival Xiaomi<\/a> in both smartphone and the overall handset markets, according to Cyber Media Research (CMR<\/a>).
“Apple shipments grew remarkably by 67% YoY. It saw its highest quarterly shipments and captured 7th position in the top ten leaderboard on the back of the good demand for iPhone<\/a> SE 2020 and iPhone 11. Both the models together contributed 91% of its shipments in Q3 2020,” the research firm said in its report.
'On the heels of the iPhone 12 launch, Apple is on track to have its best year yet,\" it added.
The September quarter also also saw record high shipments, up 14% on-year, according to CMR. Canalys and Counterpoint<\/a> have reported 50 million and 53 million smartphone shipments for the said quarter, respectively.
CMR expects online sales channels to record more than 70% sales this festive season.
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