![\"<p>Driven](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
According to the leading market research firm IDC, the premium segment ($500-$700) in India witnessed multifold growth in the month of October with high shipments of the iPhone XR<\/a> and 11 driven by affordability schemes\/offers.
The premium segment registered 16 per cent (on-year) growth in October, with Apple leading the market in 49 of the top 50 cities in the country.
According to Navkendar Singh, Research Director, Client Devices<\/a> & IPDS, IDC India<\/a>, Apple has had a good past couple of years in the country.
\"With the launch of iPhone 11 and 12, followed by subsequent price drops of last year models (11, X, XR etc), launch of SE 2 at a very aggressive price point and price aggression by the online platforms has really helped Apple,\" Singh told IANS.
\"This indicates the importance of India for Apple and this should continue for the next few years as Apple further tries to find volumes and get more users in the iOS fold,\" Singh added.
Apple CEO Tim Cook revealed in September that the company set its quarter record in India this year in Q3, also partly due to the launch of Apple Store Online<\/a> that went live in the country on September 23.
Third-party data from market research firm Canalys earlier reported that Apple shipped over 8 million units in the July-September period in the country, registering double-digit growth.
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research<\/a>.
\"Apple grew 38 per cent (on-year) in Q3 2020. For the overall shipments till Q3, the growth is 15 per cent compared to last year. This growth is driven by strong shipments of iPhone SE 2020 and iPhone 11 series,\" said senior research analyst Prachir Singh.
\"The discounts on online sales and pent-up demand during the festive season also drove up the volumes for these models,\" he told IANS.
Apple India<\/a> online store certainly pulled some volumes from the other online channels.
\"We believe that the shipment share for Apple India online store will grow in 2021,\" Prachir noted.
Read also<\/h4><\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
<\/body>","next_sibling":[{"msid":79811016,"title":"Airtel Uganda says granted Nation Telecom Operator license for 20 years","entity_type":"ARTICLE","link":"\/news\/airtel-uganda-says-granted-nation-telecom-operator-license-for-20-years\/79811016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79812080,"entity_type":"ARTICLE","title":"Apple set to tap mid-premium range Indian consumers in 2021: Analysts","synopsis":"Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.","titleseo":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4061,"shares":0,"engagementtimems":17820000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-12-19 14:36:49","lastupd":"2020-12-19 14:40:34","breadcrumbTags":["apple","iphone se 2","Apple India","Devices","iphone xr","counterpoint research","IDC India","apple store online","iPhone","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-12-19" data-index="article_1">
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苹果将利用mid-premium范围在2021年印度消费者:分析师
苹果公司在印度有一个成功的2020骑在iPhone iPhone 11和12的流行和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
新德里,苹果在印度有一个成功的2020骑的受欢迎程度iPhone11和iPhone 12和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
根据领先的市场研究公司IDC,溢价部分(500 - 700美元)在10月印度目睹了多倍的增长与高出口iPhone XR和11个受支付能力计划/提供。
溢价部分注册10月(同比)增长16%,与苹果公司主要市场在前50名的城市国家的49。
根据Navkendar辛格、研究室主任、客户设备& ipd国际数据公司(IDC)印度过去几年,苹果公司有一个很好的国家。
”推出的iPhone 11和12,紧随其后的是后续价格去年滴模型(11 X XR等),推出SE 2在一个非常积极的价格点和侵略的价格在线平台确实帮助了苹果,”辛格告诉题材影片。
”这表明印度对苹果的重要性,这对未来几年内应该继续为苹果进一步试图找到卷iOS褶皱和获得更多的用户,”辛格说。
苹果公司首席执行长库克(Tim Cook)在9月透露,公司集在印度今年第三季度季度创下纪录,也一定程度上是由于启动苹果在线商店9月23日,住在乡下。
第三方市场研究公司Canalys的数据报道,早些时候在7 - 9月当季苹果出货超过800万台,以两位数的速度增长。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
“苹果在2020年第三季度(同比)增长了38%。整体出口到第三季度,比去年增长15%。这种增长是由强烈的iPhone SE出货量2020和iPhone 11系列,“高级研究分析师Prachir辛格说。
“折扣网上销售也在节日期间被压抑的需求推高了这些模型的卷,”他告诉题材影片。
苹果印度在线商店肯定把一些卷从其他网络渠道。
“我们相信,印度装运分享苹果在线商店在2021年将增长,“Prachir指出。
除了保持忠实的苹果基地每隔一年左右的时间与新推出,苹果可能会关注mid-premium范围消费者从Android与iPhone升级支付能力定价模型或称为模型。
”随后,苹果将试图交叉销售的扩大范围看,空中豆荚和服务在苹果生态系统,保护这些消费者“Navkendar告诉题材影片。
“这是重要的在一个Android-dominated像印度这样的国家,各地的消费者有很多选择,选择产品类别,在每一个价格点,“Navkendar阐述。
2021年,苹果公司将积极的渠道策略,利用其在线商店以及其他在线平台。
”也,今年,我们看到了有史以来的最高发射事件对苹果在全球范围内,这将把印度的机会在一个点的时候,“Prachir说。
苹果一直是一个有抱负的印度消费者的品牌。
其他大苹果是翻新市场机会的科技巨头在翻新的智能手机领域一直是市场的领导者,分析师指出。
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research.<\/span><\/figcaption><\/figure>New Delhi, Apple<\/a> which has had a successful 2020 in India riding on the popularity of iPhone<\/a> 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.
According to the leading market research firm IDC, the premium segment ($500-$700) in India witnessed multifold growth in the month of October with high shipments of the iPhone XR<\/a> and 11 driven by affordability schemes\/offers.
The premium segment registered 16 per cent (on-year) growth in October, with Apple leading the market in 49 of the top 50 cities in the country.
According to Navkendar Singh, Research Director, Client Devices<\/a> & IPDS, IDC India<\/a>, Apple has had a good past couple of years in the country.
\"With the launch of iPhone 11 and 12, followed by subsequent price drops of last year models (11, X, XR etc), launch of SE 2 at a very aggressive price point and price aggression by the online platforms has really helped Apple,\" Singh told IANS.
\"This indicates the importance of India for Apple and this should continue for the next few years as Apple further tries to find volumes and get more users in the iOS fold,\" Singh added.
Apple CEO Tim Cook revealed in September that the company set its quarter record in India this year in Q3, also partly due to the launch of Apple Store Online<\/a> that went live in the country on September 23.
Third-party data from market research firm Canalys earlier reported that Apple shipped over 8 million units in the July-September period in the country, registering double-digit growth.
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research<\/a>.
\"Apple grew 38 per cent (on-year) in Q3 2020. For the overall shipments till Q3, the growth is 15 per cent compared to last year. This growth is driven by strong shipments of iPhone SE 2020 and iPhone 11 series,\" said senior research analyst Prachir Singh.
\"The discounts on online sales and pent-up demand during the festive season also drove up the volumes for these models,\" he told IANS.
Apple India<\/a> online store certainly pulled some volumes from the other online channels.
\"We believe that the shipment share for Apple India online store will grow in 2021,\" Prachir noted.
Read also<\/h4><\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
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<\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
<\/body>","next_sibling":[{"msid":79811016,"title":"Airtel Uganda says granted Nation Telecom Operator license for 20 years","entity_type":"ARTICLE","link":"\/news\/airtel-uganda-says-granted-nation-telecom-operator-license-for-20-years\/79811016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79812080,"entity_type":"ARTICLE","title":"Apple set to tap mid-premium range Indian consumers in 2021: Analysts","synopsis":"Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.","titleseo":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4061,"shares":0,"engagementtimems":17820000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-12-19 14:36:49","lastupd":"2020-12-19 14:40:34","breadcrumbTags":["apple","iphone se 2","Apple India","Devices","iphone xr","counterpoint research","IDC India","apple store online","iPhone","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-12-19" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
苹果将利用mid-premium范围在2021年印度消费者:分析师
苹果公司在印度有一个成功的2020骑在iPhone iPhone 11和12的流行和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
新德里,苹果在印度有一个成功的2020骑的受欢迎程度iPhone11和iPhone 12和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
根据领先的市场研究公司IDC,溢价部分(500 - 700美元)在10月印度目睹了多倍的增长与高出口iPhone XR和11个受支付能力计划/提供。
溢价部分注册10月(同比)增长16%,与苹果公司主要市场在前50名的城市国家的49。
根据Navkendar辛格、研究室主任、客户设备& ipd国际数据公司(IDC)印度过去几年,苹果公司有一个很好的国家。
”推出的iPhone 11和12,紧随其后的是后续价格去年滴模型(11 X XR等),推出SE 2在一个非常积极的价格点和侵略的价格在线平台确实帮助了苹果,”辛格告诉题材影片。
”这表明印度对苹果的重要性,这对未来几年内应该继续为苹果进一步试图找到卷iOS褶皱和获得更多的用户,”辛格说。
苹果公司首席执行长库克(Tim Cook)在9月透露,公司集在印度今年第三季度季度创下纪录,也一定程度上是由于启动苹果在线商店9月23日,住在乡下。
第三方市场研究公司Canalys的数据报道,早些时候在7 - 9月当季苹果出货超过800万台,以两位数的速度增长。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
“苹果在2020年第三季度(同比)增长了38%。整体出口到第三季度,比去年增长15%。这种增长是由强烈的iPhone SE出货量2020和iPhone 11系列,“高级研究分析师Prachir辛格说。
“折扣网上销售也在节日期间被压抑的需求推高了这些模型的卷,”他告诉题材影片。
苹果印度在线商店肯定把一些卷从其他网络渠道。
“我们相信,印度装运分享苹果在线商店在2021年将增长,“Prachir指出。
除了保持忠实的苹果基地每隔一年左右的时间与新推出,苹果可能会关注mid-premium范围消费者从Android与iPhone升级支付能力定价模型或称为模型。
”随后,苹果将试图交叉销售的扩大范围看,空中豆荚和服务在苹果生态系统,保护这些消费者“Navkendar告诉题材影片。
“这是重要的在一个Android-dominated像印度这样的国家,各地的消费者有很多选择,选择产品类别,在每一个价格点,“Navkendar阐述。
2021年,苹果公司将积极的渠道策略,利用其在线商店以及其他在线平台。
”也,今年,我们看到了有史以来的最高发射事件对苹果在全球范围内,这将把印度的机会在一个点的时候,“Prachir说。
苹果一直是一个有抱负的印度消费者的品牌。
其他大苹果是翻新市场机会的科技巨头在翻新的智能手机领域一直是市场的领导者,分析师指出。
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research.<\/span><\/figcaption><\/figure>New Delhi, Apple<\/a> which has had a successful 2020 in India riding on the popularity of iPhone<\/a> 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.
According to the leading market research firm IDC, the premium segment ($500-$700) in India witnessed multifold growth in the month of October with high shipments of the iPhone XR<\/a> and 11 driven by affordability schemes\/offers.
The premium segment registered 16 per cent (on-year) growth in October, with Apple leading the market in 49 of the top 50 cities in the country.
According to Navkendar Singh, Research Director, Client Devices<\/a> & IPDS, IDC India<\/a>, Apple has had a good past couple of years in the country.
\"With the launch of iPhone 11 and 12, followed by subsequent price drops of last year models (11, X, XR etc), launch of SE 2 at a very aggressive price point and price aggression by the online platforms has really helped Apple,\" Singh told IANS.
\"This indicates the importance of India for Apple and this should continue for the next few years as Apple further tries to find volumes and get more users in the iOS fold,\" Singh added.
Apple CEO Tim Cook revealed in September that the company set its quarter record in India this year in Q3, also partly due to the launch of Apple Store Online<\/a> that went live in the country on September 23.
Third-party data from market research firm Canalys earlier reported that Apple shipped over 8 million units in the July-September period in the country, registering double-digit growth.
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research<\/a>.
\"Apple grew 38 per cent (on-year) in Q3 2020. For the overall shipments till Q3, the growth is 15 per cent compared to last year. This growth is driven by strong shipments of iPhone SE 2020 and iPhone 11 series,\" said senior research analyst Prachir Singh.
\"The discounts on online sales and pent-up demand during the festive season also drove up the volumes for these models,\" he told IANS.
Apple India<\/a> online store certainly pulled some volumes from the other online channels.
\"We believe that the shipment share for Apple India online store will grow in 2021,\" Prachir noted.
Read also<\/h4><\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
<\/body>","next_sibling":[{"msid":79811016,"title":"Airtel Uganda says granted Nation Telecom Operator license for 20 years","entity_type":"ARTICLE","link":"\/news\/airtel-uganda-says-granted-nation-telecom-operator-license-for-20-years\/79811016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79812080,"entity_type":"ARTICLE","title":"Apple set to tap mid-premium range Indian consumers in 2021: Analysts","synopsis":"Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.","titleseo":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4061,"shares":0,"engagementtimems":17820000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-12-19 14:36:49","lastupd":"2020-12-19 14:40:34","breadcrumbTags":["apple","iphone se 2","Apple India","Devices","iphone xr","counterpoint research","IDC India","apple store online","iPhone","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts"}}" data-news_link="//www.iser-br.com/news/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts/79812080">
<\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
<\/body>","next_sibling":[{"msid":79811016,"title":"Airtel Uganda says granted Nation Telecom Operator license for 20 years","entity_type":"ARTICLE","link":"\/news\/airtel-uganda-says-granted-nation-telecom-operator-license-for-20-years\/79811016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79812080,"entity_type":"ARTICLE","title":"Apple set to tap mid-premium range Indian consumers in 2021: Analysts","synopsis":"Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.","titleseo":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4061,"shares":0,"engagementtimems":17820000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-12-19 14:36:49","lastupd":"2020-12-19 14:40:34","breadcrumbTags":["apple","iphone se 2","Apple India","Devices","iphone xr","counterpoint research","IDC India","apple store online","iPhone","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-12-19" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
苹果将利用mid-premium范围在2021年印度消费者:分析师
苹果公司在印度有一个成功的2020骑在iPhone iPhone 11和12的流行和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
新德里,苹果在印度有一个成功的2020骑的受欢迎程度iPhone11和iPhone 12和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
根据领先的市场研究公司IDC,溢价部分(500 - 700美元)在10月印度目睹了多倍的增长与高出口iPhone XR和11个受支付能力计划/提供。
溢价部分注册10月(同比)增长16%,与苹果公司主要市场在前50名的城市国家的49。
根据Navkendar辛格、研究室主任、客户设备& ipd国际数据公司(IDC)印度过去几年,苹果公司有一个很好的国家。
”推出的iPhone 11和12,紧随其后的是后续价格去年滴模型(11 X XR等),推出SE 2在一个非常积极的价格点和侵略的价格在线平台确实帮助了苹果,”辛格告诉题材影片。
”这表明印度对苹果的重要性,这对未来几年内应该继续为苹果进一步试图找到卷iOS褶皱和获得更多的用户,”辛格说。
苹果公司首席执行长库克(Tim Cook)在9月透露,公司集在印度今年第三季度季度创下纪录,也一定程度上是由于启动苹果在线商店9月23日,住在乡下。
第三方市场研究公司Canalys的数据报道,早些时候在7 - 9月当季苹果出货超过800万台,以两位数的速度增长。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
“苹果在2020年第三季度(同比)增长了38%。整体出口到第三季度,比去年增长15%。这种增长是由强烈的iPhone SE出货量2020和iPhone 11系列,“高级研究分析师Prachir辛格说。
“折扣网上销售也在节日期间被压抑的需求推高了这些模型的卷,”他告诉题材影片。
苹果印度在线商店肯定把一些卷从其他网络渠道。
“我们相信,印度装运分享苹果在线商店在2021年将增长,“Prachir指出。
除了保持忠实的苹果基地每隔一年左右的时间与新推出,苹果可能会关注mid-premium范围消费者从Android与iPhone升级支付能力定价模型或称为模型。
”随后,苹果将试图交叉销售的扩大范围看,空中豆荚和服务在苹果生态系统,保护这些消费者“Navkendar告诉题材影片。
“这是重要的在一个Android-dominated像印度这样的国家,各地的消费者有很多选择,选择产品类别,在每一个价格点,“Navkendar阐述。
2021年,苹果公司将积极的渠道策略,利用其在线商店以及其他在线平台。
”也,今年,我们看到了有史以来的最高发射事件对苹果在全球范围内,这将把印度的机会在一个点的时候,“Prachir说。
苹果一直是一个有抱负的印度消费者的品牌。
其他大苹果是翻新市场机会的科技巨头在翻新的智能手机领域一直是市场的领导者,分析师指出。
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research.<\/span><\/figcaption><\/figure>New Delhi, Apple<\/a> which has had a successful 2020 in India riding on the popularity of iPhone<\/a> 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.
According to the leading market research firm IDC, the premium segment ($500-$700) in India witnessed multifold growth in the month of October with high shipments of the iPhone XR<\/a> and 11 driven by affordability schemes\/offers.
The premium segment registered 16 per cent (on-year) growth in October, with Apple leading the market in 49 of the top 50 cities in the country.
According to Navkendar Singh, Research Director, Client Devices<\/a> & IPDS, IDC India<\/a>, Apple has had a good past couple of years in the country.
\"With the launch of iPhone 11 and 12, followed by subsequent price drops of last year models (11, X, XR etc), launch of SE 2 at a very aggressive price point and price aggression by the online platforms has really helped Apple,\" Singh told IANS.
\"This indicates the importance of India for Apple and this should continue for the next few years as Apple further tries to find volumes and get more users in the iOS fold,\" Singh added.
Apple CEO Tim Cook revealed in September that the company set its quarter record in India this year in Q3, also partly due to the launch of Apple Store Online<\/a> that went live in the country on September 23.
Third-party data from market research firm Canalys earlier reported that Apple shipped over 8 million units in the July-September period in the country, registering double-digit growth.
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research<\/a>.
\"Apple grew 38 per cent (on-year) in Q3 2020. For the overall shipments till Q3, the growth is 15 per cent compared to last year. This growth is driven by strong shipments of iPhone SE 2020 and iPhone 11 series,\" said senior research analyst Prachir Singh.
\"The discounts on online sales and pent-up demand during the festive season also drove up the volumes for these models,\" he told IANS.
Apple India<\/a> online store certainly pulled some volumes from the other online channels.
\"We believe that the shipment share for Apple India online store will grow in 2021,\" Prachir noted.
Read also<\/h4><\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
<\/body>","next_sibling":[{"msid":79811016,"title":"Airtel Uganda says granted Nation Telecom Operator license for 20 years","entity_type":"ARTICLE","link":"\/news\/airtel-uganda-says-granted-nation-telecom-operator-license-for-20-years\/79811016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79812080,"entity_type":"ARTICLE","title":"Apple set to tap mid-premium range Indian consumers in 2021: Analysts","synopsis":"Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.","titleseo":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4061,"shares":0,"engagementtimems":17820000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-12-19 14:36:49","lastupd":"2020-12-19 14:40:34","breadcrumbTags":["apple","iphone se 2","Apple India","Devices","iphone xr","counterpoint research","IDC India","apple store online","iPhone","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts"}}" data-news_link="//www.iser-br.com/news/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts/79812080">
- Telecom乐动扑克News
- 3分钟阅读
苹果将利用mid-premium范围在2021年印度消费者:分析师
苹果公司在印度有一个成功的2020骑在iPhone iPhone 11和12的流行和价格下降等其他关键模型XR,重点是进一步巩固其地位在2021年争取mid-premium智能手机市场消费者对价格的敏感,主导产业专家周六表示。
读到
根据领先的市场研究公司IDC,溢价部分(500 - 700美元)在10月印度目睹了多倍的增长与高出口iPhone XR和11个受支付能力计划/提供。
溢价部分注册10月(同比)增长16%,与苹果公司主要市场在前50名的城市国家的49。
根据Navkendar辛格、研究室主任、客户设备& ipd国际数据公司(IDC)印度过去几年,苹果公司有一个很好的国家。
”推出的iPhone 11和12,紧随其后的是后续价格去年滴模型(11 X XR等),推出SE 2在一个非常积极的价格点和侵略的价格在线平台确实帮助了苹果,”辛格告诉题材影片。
”这表明印度对苹果的重要性,这对未来几年内应该继续为苹果进一步试图找到卷iOS褶皱和获得更多的用户,”辛格说。
苹果公司首席执行长库克(Tim Cook)在9月透露,公司集在印度今年第三季度季度创下纪录,也一定程度上是由于启动苹果在线商店9月23日,住在乡下。
第三方市场研究公司Canalys的数据报道,早些时候在7 - 9月当季苹果出货超过800万台,以两位数的速度增长。
受强劲需求的负担得起的优质iPhone SE 2020和iPhone 11,苹果在第三季度保持在高端市场的有吸引力的折扣和现金返还提供在印度,根据对比研究。
“苹果在2020年第三季度(同比)增长了38%。整体出口到第三季度,比去年增长15%。这种增长是由强烈的iPhone SE出货量2020和iPhone 11系列,“高级研究分析师Prachir辛格说。
“折扣网上销售也在节日期间被压抑的需求推高了这些模型的卷,”他告诉题材影片。
苹果印度在线商店肯定把一些卷从其他网络渠道。
“我们相信,印度装运分享苹果在线商店在2021年将增长,“Prachir指出。
除了保持忠实的苹果基地每隔一年左右的时间与新推出,苹果可能会关注mid-premium范围消费者从Android与iPhone升级支付能力定价模型或称为模型。
”随后,苹果将试图交叉销售的扩大范围看,空中豆荚和服务在苹果生态系统,保护这些消费者“Navkendar告诉题材影片。
“这是重要的在一个Android-dominated像印度这样的国家,各地的消费者有很多选择,选择产品类别,在每一个价格点,“Navkendar阐述。
2021年,苹果公司将积极的渠道策略,利用其在线商店以及其他在线平台。
”也,今年,我们看到了有史以来的最高发射事件对苹果在全球范围内,这将把印度的机会在一个点的时候,“Prachir说。
苹果一直是一个有抱负的印度消费者的品牌。
其他大苹果是翻新市场机会的科技巨头在翻新的智能手机领域一直是市场的领导者,分析师指出。
According to the leading market research firm IDC, the premium segment ($500-$700) in India witnessed multifold growth in the month of October with high shipments of the iPhone XR<\/a> and 11 driven by affordability schemes\/offers.
The premium segment registered 16 per cent (on-year) growth in October, with Apple leading the market in 49 of the top 50 cities in the country.
According to Navkendar Singh, Research Director, Client Devices<\/a> & IPDS, IDC India<\/a>, Apple has had a good past couple of years in the country.
\"With the launch of iPhone 11 and 12, followed by subsequent price drops of last year models (11, X, XR etc), launch of SE 2 at a very aggressive price point and price aggression by the online platforms has really helped Apple,\" Singh told IANS.
\"This indicates the importance of India for Apple and this should continue for the next few years as Apple further tries to find volumes and get more users in the iOS fold,\" Singh added.
Apple CEO Tim Cook revealed in September that the company set its quarter record in India this year in Q3, also partly due to the launch of Apple Store Online<\/a> that went live in the country on September 23.
Third-party data from market research firm Canalys earlier reported that Apple shipped over 8 million units in the July-September period in the country, registering double-digit growth.
Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment in Q3 on the back of attractive discounts and cash back offers in India, according to Counterpoint Research<\/a>.
\"Apple grew 38 per cent (on-year) in Q3 2020. For the overall shipments till Q3, the growth is 15 per cent compared to last year. This growth is driven by strong shipments of iPhone SE 2020 and iPhone 11 series,\" said senior research analyst Prachir Singh.
\"The discounts on online sales and pent-up demand during the festive season also drove up the volumes for these models,\" he told IANS.
Apple India<\/a> online store certainly pulled some volumes from the other online channels.
\"We believe that the shipment share for Apple India online store will grow in 2021,\" Prachir noted.
Read also<\/h4><\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
<\/body>","next_sibling":[{"msid":79811016,"title":"Airtel Uganda says granted Nation Telecom Operator license for 20 years","entity_type":"ARTICLE","link":"\/news\/airtel-uganda-says-granted-nation-telecom-operator-license-for-20-years\/79811016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79812080,"entity_type":"ARTICLE","title":"Apple set to tap mid-premium range Indian consumers in 2021: Analysts","synopsis":"Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.","titleseo":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4061,"shares":0,"engagementtimems":17820000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2020-12-19 14:36:49","lastupd":"2020-12-19 14:40:34","breadcrumbTags":["apple","iphone se 2","Apple India","Devices","iphone xr","counterpoint research","IDC India","apple store online","iPhone","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts"}}" data-news_link="//www.iser-br.com/news/apple-set-to-tap-mid-premium-range-indian-consumers-in-2021-analysts/79812080">
<\/a><\/figure>Xiaomi pips Apple to global no. 3 spot in Q3, Samsung leads: Counterpoint<\/a><\/h5><\/div><\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
In addition to retaining the loyal Apple base every alternate year or so with the new launches, Apple will possibly focus on mid-premium range consumers to upgrade from Android to iPhone with affordability priced models or last-generation models.
\"Subsequently, Apple will try to cross-sell the expanding range of Watch, Air Pods and Services to ring-fence these consumers in the Apple ecosystem,\" Navkendar told IANS.
\"This is important in an Android-dominated country like India, where consumer has dozens of options to chose from across product categories, at every price point,\" Navkendar elaborated.
In 2021, Apple will be aggressive in the channel strategy, leveraging its online store as well as other online platforms.
\"Also, this year, we have seen highest-ever launch events for Apple globally and this will translate in India opportunities at one point of time,\" Prachir said.
Apple has always been an aspirational brand for the Indian consumers.
Other big opportunity for Apple is the refurbished market as the tech giant has been a market leader in the refurbished smartphone segment, the analysts noted.
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