San Francisco: The US smartphone<\/a> sales in December 2020 came in at 14.9 million units and Apple<\/a> drove the market, increasing its share of sales by almost one third, according to a new report. 旧金山:美国智能手机2020年12月销售在1490万辆苹果开市场,增加销售了近三分之一的份额,根据一项新的报告。
The US smartphone market<\/a> showed further resilience during December, building on growth momentum through the fourth quarter to post sell-through figures similar to last year, said Counterpoint Research<\/a>'s 'Monthly Market Pulse Report'.
The December US smartphone sales were in-line with December 2019. offsetting significant YoY declines by almost all major vendors, except Samsung<\/a>.
The sell-through of the premium ($600-800) and super-premium (above $800) end of the market grew by a combined 54 per cent YoY in December, to account for almost two thirds of the overall market.
\"Apple and Samsung were the only vendors to perform well on a YoY basis, but we saw LG, OnePlus and others improve (on-month), buoyed by the popularity of flagship devices<\/a> during the holiday season,\" said Jeff Fieldhack, Director of US Mobile Devices and Carrier Strategies at Counterpoint.
\"Not only did carriers have great trade-in and free device deals, but there was a lot of marketing around 5G, with many promotions offering subscriptions to services like Disney+, ESPN+, Hulu<\/a>, HBO Max and other media,\" Fieldhack added in a statement on Friday.
The shift to 5G is happening, making these sorts of content bundles a viable strategy for mobile operators.
\"It has helped energise the smartphone market<\/a>, with 5G device sales now making up around 65 per cent of all smartphones sold in the US.\" said Senior Analyst Maurice Klaehne.
\"It is helping raise overall ASPs and, of course, device specifications.\"
Consumers' hardware preferences also moved up towards bigger and better displays, higher memory and processing capacity, and triple and quad camera set-ups.
\"We are seeing many of these trends play out globally, but they have been especially pronounced here in the US,\" Klaehne said.
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的美国智能手机市场显示12月期间进一步反弹,增长势头的基础上通过第四季度发布零售数据与去年类似,说对比研究的“月度市场脉搏报告”。
12月美国智能手机销售与2019年12月。抵消重要同比下降几乎所有主要供应商,除了三星。
优质的零售(600 - 800)和超高价格(800美元以上)的市场增长了12月合计54%,几乎占整体市场的三分之二。
“航空公司不仅有伟大的以旧换新和免费设备交易,但有很多营销5克左右,有许多促销活动提供订阅服务像迪斯尼+,ESPN +,HuluHBO马克斯和其他媒体,“Fieldhack周五在一份声明中补充道。
5 g的转变正在发生,使这些内容包一个可行的策略,移动运营商。
“这帮助激励了智能手机市场现在,5 g设备销售占美国智能手机总销量的65%左右。”莫里斯Klaehne高级分析师说。
“这是帮助提高整体asp和,当然,设备规范。”
消费者的硬件的偏好也提升了对更大更好的显示,更高的内存和处理能力,和三重四相机的设置。
“我们看到的这些趋势在全球范围内,但他们在美国尤其明显,“Klaehne说。
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San Francisco: The US smartphone<\/a> sales in December 2020 came in at 14.9 million units and Apple<\/a> drove the market, increasing its share of sales by almost one third, according to a new report.
The US smartphone market<\/a> showed further resilience during December, building on growth momentum through the fourth quarter to post sell-through figures similar to last year, said Counterpoint Research<\/a>'s 'Monthly Market Pulse Report'.
The December US smartphone sales were in-line with December 2019. offsetting significant YoY declines by almost all major vendors, except Samsung<\/a>.
The sell-through of the premium ($600-800) and super-premium (above $800) end of the market grew by a combined 54 per cent YoY in December, to account for almost two thirds of the overall market.
\"Apple and Samsung were the only vendors to perform well on a YoY basis, but we saw LG, OnePlus and others improve (on-month), buoyed by the popularity of flagship devices<\/a> during the holiday season,\" said Jeff Fieldhack, Director of US Mobile Devices and Carrier Strategies at Counterpoint.
\"Not only did carriers have great trade-in and free device deals, but there was a lot of marketing around 5G, with many promotions offering subscriptions to services like Disney+, ESPN+, Hulu<\/a>, HBO Max and other media,\" Fieldhack added in a statement on Friday.
The shift to 5G is happening, making these sorts of content bundles a viable strategy for mobile operators.
\"It has helped energise the smartphone market<\/a>, with 5G device sales now making up around 65 per cent of all smartphones sold in the US.\" said Senior Analyst Maurice Klaehne.
\"It is helping raise overall ASPs and, of course, device specifications.\"
Consumers' hardware preferences also moved up towards bigger and better displays, higher memory and processing capacity, and triple and quad camera set-ups.
\"We are seeing many of these trends play out globally, but they have been especially pronounced here in the US,\" Klaehne said.
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