\"\"
<\/span><\/figcaption><\/figure>By Paresh Dave<\/strong>

OAKLAND: Alphabet Inc's Google<\/a> has a better chance than Apple<\/a> Inc at defeating Fortnite<\/a> video game maker Epic Games<\/a> in court over its allegations the two companies breached anti-trust laws.

Epic sued Google and Apple separately in U.S. district court on Thursday, accusing the companies of using their dominance to charge app developers an \"exorbitant\" 30% fee on sales and impose other restrictions that benefit their own businesses.

Nearly all of the world's smartphones outside restricted markets such as China come with either Google's Play store or Apple's
App Store<\/a>.

But proving Play store rules violate antitrust laws may be more difficult than with the App Store.

While Apple requires all apps be installed through the App Store, Google allows such installation through several different app stores, in one of several key policy differences that could help it beat the allegations of anticompetitive conduct.

Google encourages phone makers to set the Play store as the default, and it erects security roadblocks when users try to download from some other options.

Those practices are drawing scrutiny from U.S. state attorneys general, people familiar with the matter have told Reuters.

But in the end, alternatives exist, said Nicholas Economides, a New York University economics professor who studies online marketplaces.

\"Having other options definitely makes it a bit harder to say something is anticompetitive,\" Economides said, speaking generally about app stores.

\"With Apple, things are extreme because there's no alternative whatsoever. That makes for a stronger potential case.\"

Google spokesman Dan Jackson said that most Android phones were sold with multiple app stores installed.

He added that the Play store, in contrast to the App Store, allowed users to access apps paid for elsewhere, without requiring developers to include an in-app purchase option for potential new customers that is subject to the 30% fee.

Google also allows apps to encourage customers to make purchases outside of the app to avoid the fee.

Its greater flexibility last year enabled dating apps maker Match Group, for instance, to start offering its own payment tools in Tinder on the Play store - a tactic barred on the App Store.

Match spokeswoman Vidhya Murugesan expressed support for Epic Games' lawsuit against Apple, but declined to comment on Epic's Google filing.

The Netherlands' competition regulator last year found as part of an investigation of app stores that Apple's enforcement of its rules \"is stricter\" than Google's, \"and, as such, the complaints of app providers focus mostly on Apple.\"

Developers are more reliant on Apple, with roughly 70% of U.S. app revenue coming from App Store users.

Epic did fine financially when it removed Fortnite from the Play Store for a recent 18-month period and directed users to alternative stores, said Shili Shao, who researched app stores over the last year at Yale University's Thurman Arnold Project for antitrust studies.

\"Epic has a weaker argument against Google because they have not been constrained as much,\" Shao said.

Many apps are accustomed to Google collecting fees because they sell ads using its ads software, which collects fees as high as 40%. Developers do not have a comparable relationship with Apple.

The ad business also affords Google a unique way to appease frustrated developers.

While refusing to budge on the 30% app sales fee, Google offered Epic \"preferential terms\" on sponsorships and cloud services, according to its lawsuit.

Epic rejected the concession but rival
Activision<\/a> Blizzard Inc took it, the lawsuit said.

Activision, which did not respond to a request to comment, signed a multi-year strategic partnership with Google in January.
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苹果的“极端”应用的政策给谷歌Fortnite防御的反垄断诉讼

字母公司的谷歌有一个更好的机会比苹果(aapl . o:行情)击败Fortnite视频游戏制造商史诗游戏在法庭上对其指控这两家公司违反了反垄断法。

  • 更新2020年8月18日08:21点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
由Paresh戴夫


奥克兰:字母(aapl . o:行情)的谷歌有一个更好的机会比吗苹果公司在击败Fortnite视频游戏制造商史诗般的游戏在法庭上对其指控这两家公司违反了反垄断法。

史诗起诉谷歌和苹果分别在周四的美国地方法院,指控公司使用他们的统治地位给应用程序开发者的“过度”30%的费用在销售和实施其他限制有利于自己的事业。

世界上几乎所有的智能手机以外的限制市场如中国有谷歌玩商店或苹果应用程序商店

但是证明存储规则违反反托拉斯法比与App store的可能更困难。

广告
而苹果要求所有通过App Store应用程序被安装,谷歌允许通过几个不同的应用程序商店,这样安装的几个关键的政策差异,可以帮助它击败反竞争行为的指控。

谷歌鼓励手机制造商将扮演商店设为默认,和发面安全路障当用户尝试下载一些其他的选择。

这些实践正在审查美国州检察长,知情人士告诉路透。

但最终,替代品存在,“俭”家,尼古拉斯说纽约大学经济学教授研究在线市场。

肯定“有其他选项使它有点难以说的东西是反竞争的,“Economides说,谈到应用商店。

“与苹果都是极端的,因为没有任何选择。对于一个更强的潜力。”

谷歌发言人丹·杰克逊说,大多数Android手机都安装了多个应用程序商店出售。

他补充说,这出戏,存储在应用程序商店相比,允许用户访问应用程序支付在其他地方,而不需要开发人员包括一个内购选择潜在的新客户,30%的费用。

广告
谷歌还允许应用程序鼓励顾客购物之外的应用程序,以避免费用。

去年其更大的灵活性使交友软件制造商比赛组,例如,开始提供自己的支付工具在易燃物玩商店——策略禁止在App store。

匹配发言人方面Murugesan表示支持史诗游戏“起诉苹果,但拒绝评论史诗的谷歌文件。

荷兰竞争监管机构去年发现,作为调查的一部分,应用程序商店,苹果的执行它的规则比谷歌的“严格”,”,因此,应用程序提供商的抱怨主要集中在苹果。”

开发人员更依赖于苹果,大约70%的收入来自美国应用用户应用程序商店。

史诗般的表现不错财务时删除Fortnite从播放存储最近18个月的时间,用户选择商店,Shili Shao说,他研究了应用商店去年在耶鲁大学的瑟曼阿诺反垄断研究项目。

“史诗有较弱的反对谷歌,因为他们没有约束,“邵说。

许多应用程序都习惯了谷歌收费,因为他们出售广告利用其广告软件,收费高达40%。开发人员没有可比性与苹果的关系。

谷歌广告业务也提供一个独特的方式安抚沮丧的开发人员。

而拒绝让步30%应用销售费用,谷歌史诗“优惠条件”提供赞助和云服务,根据其诉讼。

史诗拒绝让步,但竞争对手动视暴雪暴雪公司把它,诉讼说。

动视暴雪没有回应记者的置评请求,在一月份与谷歌签署了一项多年的战略合作伙伴关系。
  • 发布于2020年8月18日08:19点坚持
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\"\"
<\/span><\/figcaption><\/figure>By Paresh Dave<\/strong>

OAKLAND: Alphabet Inc's Google<\/a> has a better chance than Apple<\/a> Inc at defeating Fortnite<\/a> video game maker Epic Games<\/a> in court over its allegations the two companies breached anti-trust laws.

Epic sued Google and Apple separately in U.S. district court on Thursday, accusing the companies of using their dominance to charge app developers an \"exorbitant\" 30% fee on sales and impose other restrictions that benefit their own businesses.

Nearly all of the world's smartphones outside restricted markets such as China come with either Google's Play store or Apple's
App Store<\/a>.

But proving Play store rules violate antitrust laws may be more difficult than with the App Store.

While Apple requires all apps be installed through the App Store, Google allows such installation through several different app stores, in one of several key policy differences that could help it beat the allegations of anticompetitive conduct.

Google encourages phone makers to set the Play store as the default, and it erects security roadblocks when users try to download from some other options.

Those practices are drawing scrutiny from U.S. state attorneys general, people familiar with the matter have told Reuters.

But in the end, alternatives exist, said Nicholas Economides, a New York University economics professor who studies online marketplaces.

\"Having other options definitely makes it a bit harder to say something is anticompetitive,\" Economides said, speaking generally about app stores.

\"With Apple, things are extreme because there's no alternative whatsoever. That makes for a stronger potential case.\"

Google spokesman Dan Jackson said that most Android phones were sold with multiple app stores installed.

He added that the Play store, in contrast to the App Store, allowed users to access apps paid for elsewhere, without requiring developers to include an in-app purchase option for potential new customers that is subject to the 30% fee.

Google also allows apps to encourage customers to make purchases outside of the app to avoid the fee.

Its greater flexibility last year enabled dating apps maker Match Group, for instance, to start offering its own payment tools in Tinder on the Play store - a tactic barred on the App Store.

Match spokeswoman Vidhya Murugesan expressed support for Epic Games' lawsuit against Apple, but declined to comment on Epic's Google filing.

The Netherlands' competition regulator last year found as part of an investigation of app stores that Apple's enforcement of its rules \"is stricter\" than Google's, \"and, as such, the complaints of app providers focus mostly on Apple.\"

Developers are more reliant on Apple, with roughly 70% of U.S. app revenue coming from App Store users.

Epic did fine financially when it removed Fortnite from the Play Store for a recent 18-month period and directed users to alternative stores, said Shili Shao, who researched app stores over the last year at Yale University's Thurman Arnold Project for antitrust studies.

\"Epic has a weaker argument against Google because they have not been constrained as much,\" Shao said.

Many apps are accustomed to Google collecting fees because they sell ads using its ads software, which collects fees as high as 40%. Developers do not have a comparable relationship with Apple.

The ad business also affords Google a unique way to appease frustrated developers.

While refusing to budge on the 30% app sales fee, Google offered Epic \"preferential terms\" on sponsorships and cloud services, according to its lawsuit.

Epic rejected the concession but rival
Activision<\/a> Blizzard Inc took it, the lawsuit said.

Activision, which did not respond to a request to comment, signed a multi-year strategic partnership with Google in January.
<\/body>","next_sibling":[{"msid":77603961,"title":"Apple to cut off Epic Games from its development tools","entity_type":"ARTICLE","link":"\/news\/apple-to-cut-off-epic-games-from-its-development-tools\/77603961","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":77604031,"entity_type":"ARTICLE","title":"Apple's 'extreme' app policies give Google defense in Fortnite antitrust suit","synopsis":"Alphabet Inc's Google has a better chance than Apple Inc at defeating Fortnite video game maker Epic Games in court over its allegations the two companies breached anti-trust laws. ","titleseo":"telecomnews\/apples-extreme-app-policies-give-google-defense-in-fortnite-antitrust-suit","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":167,"shares":0,"engagementtimems":681000},"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2020-08-18 08:19:15","lastupd":"2020-08-18 08:21:39","breadcrumbTags":["Fortnite","apple","App Store","Apple App Policies","Epic Games","Activision","Google Play","google","Cloud computing","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/apples-extreme-app-policies-give-google-defense-in-fortnite-antitrust-suit"}}" data-news_link="//www.iser-br.com/news/apples-extreme-app-policies-give-google-defense-in-fortnite-antitrust-suit/77604031">