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苹果的假日财季可能面临通胀和中国需求疲软的压力

根据Refinitiv的数据，分析师预计，在截至9月份的第四财季，iPhone销量将增长11%，这要归功于消费者升级到苹果的高端Pro手机。然而，在关键的假日季度，预计增长将放缓至2%。

  • 路透
  • 美国东部时间2022年10月27日07:34分
苹果的假日财季可能面临通胀和中国需求疲软的压力
Nivedita Balu和Aditya Soni报道

苹果苹果(aapl . o:行情)周四公布的财报或将显示iphone录得今年最佳季度销售增长，但仍可能预示着一个艰难的假期，因中国需求放缓，且通胀触及数十年高位。

根据Refinitiv的数据，分析师预计，在截至9月份的第四财季，iPhone销量将增长11%，这要归功于消费者升级到苹果的高端Pro手机。然而，在关键的假日季度，预计增长将放缓至2%。

Synovus Trust的丹•摩根(Dan Morgan)表示，iPhone 14产品周期的早期表明，市场对基本款手机的需求低迷，而对高端机型的需求旺盛。

摩根补充称，他预计“消费支出环境走弱将影响盈利轨迹”。

最新的财报季表明，即使是全球科技巨头，包括谷歌母公司字母公司由于美元走强拖累了这些国家的经济增长，企业也在削减支出，这些国家也无法免受宏观经济压力的影响。

图:iPhone的销售可能会停滞在通货膨胀的担忧https://graphics.reuters.com/APPLE-RESULTS/zjpqjqwrlvx/chart.png

分析人士认为，苹果保持最新Pro机型价格不变的举动推动了强劲的需求。这些型号的目标客户群还包括不太容易受到通胀影响的富裕消费者。

市场调查公司分析称:“iPhone 14 Pro系列的规格有所改善，但单价与去年相同，因此预售非常受欢迎。TrendForce说。

分析师们预计，苹果将提供iPhone 14销售情况的“指导方针”，而不是财务预测。

假日季通常是苹果最大的一个季度，占其年收入的30%左右，因为苹果会在购物季之前推出iphone和macbook。

Macbook的销量预计将在假日销售季下降5%，而在9月底的季度可能增长2%左右。

伯恩斯坦(Bernstein)分析师托尼·萨克纳吉(Toni Sacconaghi)说:“我们担心苹果可能是新冠疫情的受益者，因为在家工作/学习和强劲的消费支出，这种情况可能会逆转，尤其是当消费者的支出优先事项发生变化，利率上升可能会对需求造成压力。”

重点将放在苹果的服务业务上，随着该公司寻求提升流媒体服务，第四季度该业务的收入将增长10%。尽管Apple TV推出了广受好评的热门产品，但它的收视率不及Netflix Inc.等竞争对手平台。

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\"Apple's<\/figure>By Nivedita Balu and Aditya Soni<\/strong>

Apple<\/a> Inc's earnings report on Thursday may show the best quarterly sales growth for iPhones this year but it could still foreshadow a difficult holiday period as China demand slows and inflation hits multi-decade highs.

Analysts expect iPhone sales to rise 11% in the fiscal fourth quarter ended September, according to Refinitiv, thanks to consumers upgrading to the company's premium-priced Pro phones. However, growth is estimated to slow to just 2% in the crucial holiday quarter.

<\/div><\/div>The early days of the iPhone 14 product cycle have indicated lackluster demand for base models and strong appetite for the high-end variants, Synovus Trust's Dan Morgan said.

Morgan added that he expected \"the weaker consumer spending environment to impact the earnings trajectory\".

The latest earnings season has shown that even global tech giants, including Google-parent Alphabet Inc<\/a>, are not immune to macroeconomic pressures as a strong dollar becomes a drag on their growth and businesses pull back on spending.

GRAPHIC: iPhone sales will likely stagnate amid inflation worries https:\/\/graphics.reuters.com\/APPLE-RESULTS\/zjpqjqwrlvx\/chart.png

Analysts believe Apple's move to leave prices unchanged on its latest Pro models is driving strong demand. The models are also aimed at affluent shoppers who are less vulnerable to inflation.

\"The iPhone 14 Pro series boasts improved specifications yet unit prices are the same as last year's models, making pre-orders for the Pro series highly popular,\" market research firm TrendForce<\/a> said.

Analysts are expecting Apple to provide \"guidelines\" or an indication of how iPhone 14 is selling rather than a financial forecast.

The holiday quarter is typically Apple's biggest and accounts for about 30% of its annual revenue, since it launches iPhones and Macbooks ahead of the shopping season.

<\/div><\/div>Macbook sales are expected to fall 5% in the holiday quarter, after a likely rise of about 2% in the September-ended quarter.

\"We worry that Apple may have been a COVID beneficiary, amid work\/learn from home and strong consumer spending, which could reverse, particularly as consumers' spending priorities change and rising rates potentially pressure demand,\" Bernstein analyst Toni Sacconaghi said.

Focus will be on Apple's services business, where revenue is set to rise 10% in the fourth quarter, as the company looks to dial up its streaming service. While Apple TV has generated critically acclaimed hits, it lacks the viewership of rival platforms such as Netflix Inc.
<\/div><\/div>
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All three companies cited slowing demand in their main businesses, with Apple citing supply-chain constraints in China and Amazon citing layoffs as part of its cost-cutting efforts.","seolocation":"telecomnews\/apple-alphabet-and-amazon-hurt-as-economic-slump-crimps-demand","seolocationalt":"Apple, Alphabet and Amazon hurt as economic slump crimps demand","url_seo":"apple-alphabet-and-amazon-hurt-as-economic-slump-crimps-demand"},"97574329":{"msid":"97574329","stname":"Global smartphone shipments fall to 1.2 bn units in 2022, lowest since 2013: Counterpoint","artsyn":"Shipments for the full year 2022 also declined to 1.2 billion units, the lowest since 2013, it said in a report released Friday. Analysts at the research firm expect the market to remain under pressure until the end of the first half (H1) of 2023, and recover afterward.","seolocation":"telecomnews\/global-smartphone-shipments-fall-to-1-2-bn-units-in-2022-lowest-since-2013-counterpoint","seolocationalt":"Global smartphone shipments fall to 1.2 bn units in 2022, lowest since 2013: Counterpoint","url_seo":"global-smartphone-shipments-fall-to-1-2-bn-units-in-2022-lowest-since-2013-counterpoint"},"97566303":{"msid":"97566303","stname":"Apple achieved 'all-time high' revenue in India in December quarter: CEO","artsyn":"\u201cWe set all time revenue records in a number of markets including Canada, Indonesia, Mexico, Spain, Turkey and Vietnam along with quarterly records in Brazil and India,\u201d said Cook in Apple\u2019s December quarter earnings call with analysts.","seolocation":"telecomnews\/apple-achieved-all-time-high-revenue-in-india-in-december-quarter-ceo","seolocationalt":"Apple achieved 'all-time high' revenue in India in December quarter: CEO","url_seo":"apple-achieved-all-time-high-revenue-in-india-in-december-quarter-ceo"},"97565808":{"msid":"97565808","stname":"Apple forecasts another drop in revenue, proclaims iPhone production problems over","artsyn":"Overall, Apple's leaders tried to reassure investors that despite the firm being buffeted by up-and-down sales cycles for its flagship device and vulnerable to supply chain shocks, the world's largest listed company remains on a steady - if somewhat slower - rise. And in the immediate aftermath of some of the company's worst financial results in years, at least some investors seemed to give Cook the benefit of the doubt, imposing only modest share price declines.","seolocation":"telecomnews\/apple-forecasts-another-drop-in-revenue-proclaims-iphone-production-problems-over","seolocationalt":"Apple forecasts another drop in revenue, proclaims iPhone production problems over","url_seo":"apple-forecasts-another-drop-in-revenue-proclaims-iphone-production-problems-over"},"97558684":{"msid":"97558684","stname":"Rogers beats revenue estimates on wireless, media business strength","artsyn":"Rogers' push to expand its 5G network and bundle subscriber plans has helped it win customers from rivals in a competitive market where wireless charges are among the highest in the world.","seolocation":"telecomnews\/rogers-beats-revenue-estimates-on-wireless-media-business-strength","seolocationalt":"Rogers beats revenue estimates on wireless, media business strength","url_seo":"rogers-beats-revenue-estimates-on-wireless-media-business-strength"},"97558540":{"msid":"97558540","stname":"Scammers operating investing scams infiltrate Apple App Store, Google Play","artsyn":"According to cybersecurity company Sophos researchers, scammers are targeting victims on Facebook or Tinder and convincing them to download the fraudulent apps and \"invest\" large sums of money in assets that appear to be real.","seolocation":"telecomnews\/scammers-operating-investing-scams-infiltrate-apple-app-store-google-play","seolocationalt":"Scammers operating investing scams infiltrate Apple App Store, Google Play","url_seo":"scammers-operating-investing-scams-infiltrate-apple-app-store-google-play"},"97552387":{"msid":"97552387","stname":"Democratic senator urges Apple, Google to kick TikTok out of app stores","artsyn":"The app, which Congress has already banned from federal government devices, has come under increasing criticism because of concern that China's government could use it to harvest data on Americans or advance Chinese interests.","seolocation":"telecomnews\/democratic-senator-urges-apple-google-to-kick-tiktok-out-of-app-stores","seolocationalt":"Democratic senator urges Apple, Google to kick TikTok out of app stores","url_seo":"democratic-senator-urges-apple-google-to-kick-tiktok-out-of-app-stores"},"97539033":{"msid":"97539033","stname":"Apple set to post rare revenue drop as focus shifts to demand rebound","artsyn":"\"With supply chain challenges largely normalized, we now believe Apple is entering a period of slower demand due to macro factors,\" said Cowen analyst Krish Sankar, adding that he expects 2% fewer iPhone units to be sold in 2023.","seolocation":"telecomnews\/apple-set-to-post-rare-revenue-drop-as-focus-shifts-to-demand-rebound","seolocationalt":"Apple set to post rare revenue drop as focus shifts to demand rebound","url_seo":"apple-set-to-post-rare-revenue-drop-as-focus-shifts-to-demand-rebound"},"97532274":{"msid":"97532274","stname":"Apple and Google app stores get thumbs down from White House","artsyn":"The finding is contained in a Commerce Department report released by the administration on Wednesday as President Joe Biden was set to convene his competition council for an update on efforts to promote competition and lower prices.","seolocation":"telecomnews\/apple-and-google-app-stores-get-thumbs-down-from-white-house","seolocationalt":"Apple and Google app stores get thumbs down from White House","url_seo":"apple-and-google-app-stores-get-thumbs-down-from-white-house"},"97532003":{"msid":"97532003","stname":"Apple distributor Redington's Q3 profit falls as costs outpace topline growth","artsyn":"For Redington, which distributes electronic products made by Apple and Dell among others, consolidated profit slipped to 3.8 billion rupees ($46.4 million) for the quarter ended Dec. 31.","seolocation":"telecomnews\/apple-distributor-redingtons-q3-profit-falls-as-costs-outpace-topline-growth","seolocationalt":"Apple distributor Redington's Q3 profit falls as costs outpace topline growth","url_seo":"apple-distributor-redingtons-q3-profit-falls-as-costs-outpace-topline-growth"},"97507771":{"msid":"97507771","stname":"Snap swings to quarterly net loss, expects lower Q1 revenue; shares fall","artsyn":"Shares of Snap fell 13% to $10.30 in trading after the bell. Meta shares fell 2% and Alphabet dropped 1%. Pinterest dropped 5%","seolocation":"telecomnews\/snap-swings-to-quarterly-net-loss-expects-lower-q1-revenue-shares-fall","seolocationalt":"Snap swings to quarterly net loss, expects lower Q1 revenue; shares fall","url_seo":"snap-swings-to-quarterly-net-loss-expects-lower-q1-revenue-shares-fall"},"97507737":{"msid":"97507737","stname":"Apple workplace rules violate U.S. labor law, agency finds","artsyn":"The National Labor Relations Board will issue a complaint targeting the policies and claiming Apple executives made comments that stymied worker organizing unless the company settles first, an agency official said on Monday in an email reviewed by Reuters.","seolocation":"telecomnews\/apple-workplace-rules-violate-u-s-labor-law-agency-finds","seolocationalt":"Apple workplace rules violate U.S. labor law, agency finds","url_seo":"apple-workplace-rules-violate-u-s-labor-law-agency-finds"},"97507712":{"msid":"97507712","stname":"SK Hynix warns chip downturn to worsen in H1, posts record quarterly loss","artsyn":"SK Hynix, however, said market conditions would gradually improve later in the year as chipmakers reduce supply in response to a deepening downturn in global tech demand and clients buy chips again at low prices.","seolocation":"telecomnews\/sk-hynix-warns-chip-downturn-to-worsen-in-h1-posts-record-quarterly-loss","seolocationalt":"SK Hynix warns chip downturn to worsen in H1, posts record quarterly loss","url_seo":"sk-hynix-warns-chip-downturn-to-worsen-in-h1-posts-record-quarterly-loss"},"97507632":{"msid":"97507632","stname":"Taiwan Dec export orders fall for 4th month, uncertainty darkens outlook","artsyn":"The island's export orders, a bellwether for global technology demand, slid 23.2% from a year earlier to $52.17 billion, the Ministry of Economic Affairs said on Tuesday. That was better than analysts' expectations for a 25.6% decline.","seolocation":"telecomnews\/taiwan-dec-export-orders-fall-for-4th-month-uncertainty-darkens-outlook","seolocationalt":"Taiwan Dec export orders fall for 4th month, uncertainty darkens outlook","url_seo":"taiwan-dec-export-orders-fall-for-4th-month-uncertainty-darkens-outlook"},"97487335":{"msid":"97487335","stname":"Mobile phone, PC shipments to fall again in 2023: Gartner","artsyn":"Mobile phone shipments are projected to fall 4% to 1.34 billion units in 2023, down from 1.40 billion units in 2022, Gartner said. They totaled 1.43 billion in 2021.","seolocation":"telecomnews\/mobile-phone-pc-shipments-to-fall-again-in-2023-gartner","seolocationalt":"Mobile phone, PC shipments to fall again in 2023: Gartner","url_seo":"mobile-phone-pc-shipments-to-fall-again-in-2023-gartner"},"97483793":{"msid":"97483793","stname":"Why is Apple an outlier amid mass layoffs by Big Tech companies","artsyn":"The iPhone maker may not sack employees as it did not hire at the pace at which other tech giants did, Yahoo Finance reported citing analysts.","seolocation":"telecomnews\/why-is-apple-an-outlier-amid-mass-layoffs-by-big-tech-companies","seolocationalt":"Why is Apple an outlier amid mass layoffs by Big Tech companies","url_seo":"why-is-apple-an-outlier-amid-mass-layoffs-by-big-tech-companies"},"97453271":{"msid":"97453271","stname":"Apple posts record shipments in 2022, corners highest market share by volume: CMR","artsyn":"For the fourth quarter, Apple shipped two million phones, up 18% sequentially but down 7% on year, according to CyberMedia Research (CMR) data. It added that the iPhone 14 series made up 59% of the iPhone sales in the October-December period followed by 32% for the iPhone 13 series.","seolocation":"telecomnews\/apple-sells-2-million-iphones-in-q4-2022-in-india","seolocationalt":"Apple posts record shipments in 2022, corners highest market share by volume: CMR","url_seo":"apple-sells-2-million-iphones-in-q4-2022-in-india"},"97434315":{"msid":"97434315","stname":"India Inc told to work on plan for making own spare parts","artsyn":"The commerce and industry ministry has also asked import-dependent industry sectors to diversify their import sourcing away from a few countries to maintain supply chain resilience.","seolocation":"telecomnews\/india-inc-told-to-work-on-plan-for-making-own-spare-parts","seolocationalt":"India Inc told to work on plan for making own spare parts","url_seo":"india-inc-told-to-work-on-plan-for-making-own-spare-parts"}}}}" data-news-images="[{"msid":"95109497","msname":"Apple may have \u2018Zirconia plan\u2019 for future iPhones and Apple Watches","msnameseo":"apple-may-have-zirconia-plan-for-future-iphones-and-apple-watches","mediatype":"44","artdate":"2022-08-16 08:58:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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