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Certain Apple<\/a> devices<\/a> were 25 percent more expensive than usual on Friday -- with some increases worth more than the local minimum wage.
Persistent double digit inflation and the weakness of the Turkish currency has eroded the purchasing power of Turkish consumers, leading to a cost of living crisis and pressure on the government to act.
The lira<\/a> has lost 38 percent in value against the dollar since the start of 2021, surpassing 13 to the dollar at one point earlier this week.
The iPhone 12, one of Apple's bestsellers, cost 10,999 liras on Thursday evening.
It set consumers back 13,999 liras (around $1,150) on Friday morning, an increase of more than 3,000 liras which is above the net monthly minimum wage of 2,825.90 liras (around $231).
The price of the iPhone 13 rose from 11,999 to 14,999 liras, an increase of 25 percent, which is above the official annual inflation rate of 19.89 percent in October.
\"It's Black Friday<\/a> today, but guess what we have in this country instead of reductions,\" quipped one Turkish Twitter user.
\"The lira lost 10-15 percent of its value (against the dollar on Tuesday), they have to increase their prices,\" said Emirhan, who left the Apple store located in the upscale district of Gayrettepe on the European side of Istanbul with a pair of earphones.
In response to the Tuesday's lira crash, Apple suspended online sales for extra time to adjust prices.
\"Before it was very, very expensive. Now it's very, very, very expensive,\" said Mehmet Mert, 31, who left the store empty-handed.
\"With inflation, you'd have to stop eating to buy something here,\" the IT manager said.
The currency crisis comes after President Recep Tayyip Erdogan, who believes that high interest rates cause inflation in contradiction to orthodox economic thinking, pushed for lower interest rates.
Since September, the central bank has acquiesced to his pressure to cut rates.
A manager at Apple's official store in Gayrettepe declined to comment. An Apple spokesperson did not immediately return a request for comment.
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某些苹果 设备周五比平时贵25%,一些增加价值超过当地最低工资标准。
持续两位数的通货膨胀和土耳其货币的疲软已经侵蚀了土耳其消费者的购买力,导致生活成本危机和政府采取行动的压力。
的里拉已经损失了38%,兑美元汇率自2021年开始以来,超过13美元本周早些时候一度。
iPhone,苹果的畅销书之一,周四晚上成本达10999里拉。
它集消费者达13999里拉(约合1150美元)周五早上,增加了超过3000的价钱上面的净月最低工资达2825 .90里拉(约231美元)。
iPhone 13的价格从11999到14999的价钱,增长了25%,高于10月份官方每年19.89%的通货膨胀率。
“这是黑色星期五今天,但是猜猜我们在这个国家而不是减少,”一个土耳其的Twitter用户。
“里拉贬值百分之10 - 15(兑美元周二),他们必须提高他们的价格,“Emirhan说,他离开了苹果商店位于高档区Gayrettepe在欧洲方面的伊斯坦布尔一副耳机。
在周二的里拉崩溃,苹果暂停网上销售额外的时间来调整价格。
“之前非常非常昂贵。现在是非常,非常,非常昂贵的,”31岁的穆罕默德莫特称,空手离开商店。
“通货膨胀,你必须停止在这里买东西吃,”IT经理说。
货币危机之后总统雷杰普•塔伊普•埃尔多安认为高利率导致通货膨胀的矛盾正统的经济思想,推动降低利率。
9月以来,央行降息已经默许了他的压力。
在苹果的官方商店经理Gayrettepe拒绝置评。苹果公司一位发言人没有立即回应置评请求。
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