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苹果的新产品展示了将供应链多元化到印度的好处

该公司最新的智能手机iPhone 14的基本款售价为799美元，与当前版本的价格相同，而高级版iPhone 14 Pro Max的售价为1100美元。

库比蒂诺:苹果尽管面临通货膨胀和供应链问题，苹果公司周三还是推出了价格与最近几款机型相似的新款智能手机，同时推出了一款价格与之相当的高端电子表。

虽然在该公司加州总部举行的90分钟的发布会没有任何惊喜，但这家科技巨头确实推出了一款新的数字识别系统，以消除对实体sim卡的需求。

该公司最新的智能手机TheiPhone 14该公司的基本款售价为799美元，与当前版本价格相同，但价格更高iPhone14箴马克斯1100美元。

这一系列更新的产品，包括新的耳塞，旨在保持客户对其利润丰厚的技术生态系统的忠诚度。

Canalys分析师Le Xuan Chiew表示:“受全球最畅销智能手机iPhone 13强劲需求的推动，苹果在2022年上半年继续保持强劲增长。”

该分析师表示，能够保持iPhone价格平稳，反映了在中国的零容忍政策抑制了印度的生产之后，将供应链多元化到印度的好处。Wedbush分析师丹·艾夫斯(Dan Ives)表示，发布会突显了苹果的物流实力。

艾夫斯说:“后退一步，在苹果生态系统中推出3款新的核心硬件产品，尽管出现了现代史上最大的供应链危机，这对库克和公司来说是一项重大成就，尤其是在4月和5月中国无新冠肺炎停产的情况下。”

新iPhone 14的特点包括更耐用的电池和新的摄影能力，以捕捉“超宽”场景和低光环境。该手机还包含“紧急SOS”功能，以便在室外时向紧急服务机构发送信息无线网络报道。iPhone 14 Plus拥有一个6.7英寸(17厘米)的巨大屏幕，在玩游戏或看视频时提供了更好的体验。

公司管理人员大肆宣传新推出的功能增强的电子表产品。Apple Watch Series 8可以监测体温和其他身体功能，售价为400美元。该公司还发布了Apple Watch Ultra据苹果公司的一份新闻稿称，这款产品的电池寿命足以让铁杆运动员“完成长时间的铁人三项”。

尼尔桑德斯，分析师GlobalData零售他将新产品描述为“渐进式的改进，而不是突破性的创新”，并补充说，该公司“通过说服消费者升级并沉迷于其新产品，已经做了足够多的工作来推动需求”。

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CUPERTINO: Apple<\/a> launched new smartphones Wednesday at prices similar to recent models despite inflation and supply chain woes, while unveiling a premium digital watch with a price tag to match.

While a 90-minute presentation at the company's California headquarters did not include any surprise reveals, the tech giant did unveil a new digital identification system to obviate the need for a physical sim card.

The company's newest smartphone, the iPhone 14<\/a>, costs $799 for the base model -- the same price as the current version, while a premium iPhone<\/a> 14 Pro Max<\/a> will go for $1,100.

<\/div><\/div>The set of updated products, which also includes new earbuds, is designed to keep customers loyal to its lucrative technology ecosystem.

\"Apple continued its strong growth in the first half of 2022, driven by robust demand for the iPhone 13 -- which was the best-selling smartphone worldwide,\" said Le Xuan Chiew, an analyst at Canalys.

The ability to keep the iPhone prices flat reflected the benefits of diversifying the supply chain to India after China's zero-tolerance Covid policies crimped production there, the analyst said. Wedbush analyst Dan Ives said the launch event underscored Apple's logistics strength.

\"Taking a step back, launching 3 new core hardware products within the Apple ecosystem despite the biggest supply chain crisis seen in modern history is a major feat for Cook & Co. especially with the zero Covid shutdowns in China seen in April\/May,\" Ives said.

Features of the new iPhone 14 include a more durable battery and new photographic capacities to capture \"ultra wide\" scenes and low-light settings. The phones also contain an \"emergency SOS\" function to enable messaging to emergency services when outside of Wifi<\/a> coverage. The iPhone 14 Plus comes in a giant 6.7-inch (17-centimeter) screen that offers a better experience when playing games or watching videos.

<\/div><\/div>Company officials touted new digital watch products with enhanced features. The Apple Watch Series 8 -- which can monitor body temperature and other body functions -- prices at $400. The company also unveiled the Apple Watch Ultra<\/a>, priced at $800, which includes a battery with enough lifespan for hardcore athletes \"to complete a long-course triathlon,\" according to an Apple press release.

Neil Saunders, analyst at GlobalData Retail<\/a>, described the new offerings as having \"incremental improvements rather than groundbreaking new innovations,\" adding that the company \"has done enough to drive demand by persuading consumers to upgrade and indulge in its new products.\"
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