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\"<p>The
The new Apple Watch 4 <\/span><\/figcaption><\/figure>\n\n\n\n\n\nBy Robert Cyran<\/em>

Apple<\/a>'s new innovation is to tap fear as well as greed. The $1 trillion firm's new watches can detect falls and heart conditions, making them a useful gift for grandma, as well as hypochondriacs everywhere.

Meanwhile, aesthetic appeal and better cameras should be enough to convince many users to pay up for an improved phone.

Tech firms have been eyeing the vast and growing medical market for a while, with mostly mediocre results. Hefty regulation and the resulting long product-development cycles are an uncomfortable fit for impatient Silicon Valley firms. Gee-whiz-sounding products, such as Alphabet unit Google's smart contact lenses for measuring glucose levels in diabetics, often end up shelved due to the difficulties of producing something that's both effective and useful.


Apple's watches break this pattern. The ability to detect accidents or heart-rhythm abnormalities and notify the wearer's family members, emergency responders and doctors is a promising way to tap an aging population and those worried about them. The big question mark is how well it works - but the fact Apple has received U.S. Food and Drug Administration approval for its electrocardiogram feature augurs well.

Watches haven't been a dominant product for the firm. Apple lumps sales with those of AirPods, Apple TV and Beats products when it reports, and together they account for 7% of total revenue. Yet these businesses have collectively been growing far faster than the company as a whole, at nearly 40% annually. Adding medical features probably will make the device into a breakout hit.

Meanwhile, Apple's new iPhones show its continuing ability to tap vanity and greed. The devices<\/a> have plenty of useful improvements such as faster processors, dual-SIM support so users can use two operators, and better durability. But what will probably convince people to update their devices - at higher prices - is that they are visually appealing, take better pictures, and afford the chance for conspicuous consumption. For Apple, vanity is a virtue.

<\/body>","next_sibling":[{"msid":65791958,"title":"PhonePe cheers RBI diktat on data localisation","entity_type":"ARTICLE","link":"\/news\/phonepe-cheers-rbi-diktat-on-data-localisation\/65791958","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":65791966,"entity_type":"ARTICLE","title":"Apple's new innovation: tap fear as well as greed","synopsis":"Apple's new iPhones show its continuing ability to tap vanity and greed. The devices have plenty of useful improvements such as faster processors, dual-SIM support so users can use two operators, and better durability.","titleseo":"telecomnews\/apples-new-innovation-tap-fear-as-well-as-greed","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"REUTERS","artdate":"2018-09-13 08:49:22","lastupd":"2018-09-13 08:49:22","breadcrumbTags":["apple watch series 4","apple","Wearables","Devices","Smartphones","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apples-new-innovation-tap-fear-as-well-as-greed"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2018-09-13" data-index="article_1">

苹果的新创新:利用恐惧和贪婪

苹果的新iphone显示其持续能力利用虚荣心和贪婪。设备有很多有用的改进,如更快的处理器,双卡的支持,用户可以使用两个操作符和更好的耐久性。

  • 发布于2018年9月13日08:49点坚持
< p >新苹果看4 < / p >
新的苹果看4
由罗伯特·Cyran

苹果的新创新是利用恐惧和贪婪。1万亿美元公司的新手表可以检测下降和心脏条件,使他们一个有用的礼物送给奶奶,以及疑病症患者无处不在。

与此同时,审美情趣和更好的相机足以说服许多用户支付一种改进的电话。

科技公司一直在盯着巨大且不断增长的医疗市场,主要是平庸的结果。强有力的监管和由此产生的长期产品开发周期是一个不适合不耐烦的硅谷公司。Gee-whiz-sounding产品,如字母单位谷歌的智能隐形眼镜测量血糖水平在糖尿病患者中,往往最终搁置的困难产生有效和有用的东西。

广告

苹果的手表打破这个模式。能够检测事故或心律异常并通知佩戴者的家庭成员,紧急救援人员和医生是一种很有前途的方法来挖掘人口老龄化和那些担心他们。最大的问号是它是如何工作,但事实上苹果已经获得美国食品和药物管理局批准其心电图特点前程似锦。

手表还没有为公司主导产品。苹果块销售与AirPods,苹果电视,拍产品报告,然后他们一起占总收入的7%。然而,这些企业共同增长远远快于公司作为一个整体,在每年近40%。增加医疗功能可能会使设备成为一个突破。

与此同时,苹果的新iphone显示其持续能力利用虚荣心和贪婪。的设备有很多有用的改进,如更快的处理器,双卡的支持,用户可以使用两个操作符和更好的耐久性。但是可能会说服人们更新他们的设备,以更高的价格是增加了视觉上吸引力,拍好照片,炫耀性消费的机会。对于苹果来说,虚荣是一种美德。

  • 发布于2018年9月13日08:49点坚持
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\n\t\n \n
\"&lt;p&gt;The
The new Apple Watch 4 <\/span><\/figcaption><\/figure>\n\n\n\n\n\nBy Robert Cyran<\/em>

Apple<\/a>'s new innovation is to tap fear as well as greed. The $1 trillion firm's new watches can detect falls and heart conditions, making them a useful gift for grandma, as well as hypochondriacs everywhere.

Meanwhile, aesthetic appeal and better cameras should be enough to convince many users to pay up for an improved phone.

Tech firms have been eyeing the vast and growing medical market for a while, with mostly mediocre results. Hefty regulation and the resulting long product-development cycles are an uncomfortable fit for impatient Silicon Valley firms. Gee-whiz-sounding products, such as Alphabet unit Google's smart contact lenses for measuring glucose levels in diabetics, often end up shelved due to the difficulties of producing something that's both effective and useful.


Apple's watches break this pattern. The ability to detect accidents or heart-rhythm abnormalities and notify the wearer's family members, emergency responders and doctors is a promising way to tap an aging population and those worried about them. The big question mark is how well it works - but the fact Apple has received U.S. Food and Drug Administration approval for its electrocardiogram feature augurs well.

Watches haven't been a dominant product for the firm. Apple lumps sales with those of AirPods, Apple TV and Beats products when it reports, and together they account for 7% of total revenue. Yet these businesses have collectively been growing far faster than the company as a whole, at nearly 40% annually. Adding medical features probably will make the device into a breakout hit.

Meanwhile, Apple's new iPhones show its continuing ability to tap vanity and greed. The devices<\/a> have plenty of useful improvements such as faster processors, dual-SIM support so users can use two operators, and better durability. But what will probably convince people to update their devices - at higher prices - is that they are visually appealing, take better pictures, and afford the chance for conspicuous consumption. For Apple, vanity is a virtue.

<\/body>","next_sibling":[{"msid":65791958,"title":"PhonePe cheers RBI diktat on data localisation","entity_type":"ARTICLE","link":"\/news\/phonepe-cheers-rbi-diktat-on-data-localisation\/65791958","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":65791966,"entity_type":"ARTICLE","title":"Apple's new innovation: tap fear as well as greed","synopsis":"Apple's new iPhones show its continuing ability to tap vanity and greed. The devices have plenty of useful improvements such as faster processors, dual-SIM support so users can use two operators, and better durability.","titleseo":"telecomnews\/apples-new-innovation-tap-fear-as-well-as-greed","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"REUTERS","artdate":"2018-09-13 08:49:22","lastupd":"2018-09-13 08:49:22","breadcrumbTags":["apple watch series 4","apple","Wearables","Devices","Smartphones","apple iphone"],"secinfo":{"seolocation":"telecomnews\/apples-new-innovation-tap-fear-as-well-as-greed"}}" data-news_link="//www.iser-br.com/news/apples-new-innovation-tap-fear-as-well-as-greed/65791966">