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\"<p>Picture
Picture for representative purpose<\/span><\/figcaption><\/figure>Months after tech giant Apple<\/a> launched App Tracking Transparency<\/a> (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion.

According to AppleInsider<\/a>, the tech giant released its feature in iOS 14 on April 26, last year, and it immediately had an impact on companies relying on advertising revenue.

By July, it was estimated to be causing a 15 per cent to 20 per cent revenue drop for advertisers.

Then Facebook's CEO Mark Zuckerberg<\/a> reported that his company would see a $10 billion revenue hit in 2022. In October 2021, Snap<\/a>chat's parent company Snap saw its stock price fall 25 per cent over fears regarding the impact of ATT.

Now a new analysis by research firm Lotame<\/a> said that ATT is continuing to have an impact -- even though it is lessening.

Alongside ATT, Apple deprecated its old IDFA (Identifier for Advertisers) technology, but it has introduced new frameworks to help advertisers, and they appear to be being adopted.

\"[For its second year] we think the IDFA change will have an impact on the companies of nearly $16 billion,\" said Lotame in its report.

\"Again with the lion's share of that impact (81 per cent) coming from Facebook,\" it added.

That 81 per cent for Facebook represents an estimated $12.8 billion.

Lotame estimated the rest of the lost revenue as $546 million for Snap, $323 million for Twitter and $2.2 billion for YouTube.

However, Lotame described both Snap and Twitter as having \"largely shrugged off\" the situation. Each is adapting to using the new measurement systems provided by Apple, for instance.

Then, too, Facebook is working to decrease its reliance on Apple and is reportedly providing advertisers with new tools.
<\/body>","next_sibling":[{"msid":90856451,"title":"3 mobile tower installers held for stealing equipment worth Rs 3 crore in Meerut","entity_type":"ARTICLE","link":"\/news\/3-mobile-tower-installers-held-for-stealing-equipment-worth-rs-3-crore-in-meerut\/90856451","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":90856472,"entity_type":"ARTICLE","title":"Apple's privacy features to cost Facebook $12.8 bn in 2022","synopsis":"Months after tech giant Apple launched App Tracking Transparency (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion.","titleseo":"telecomnews\/apples-privacy-features-to-cost-facebook-12-8-bn-in-2022","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":113,"shares":0,"engagementtimems":549000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-04-15 07:22:36","lastupd":"2022-04-15 07:23:07","breadcrumbTags":["apple","snap","lotame","mark zuckerberg","snapchat","app tracking transparency","appleinsider","Internet","International"],"secinfo":{"seolocation":"telecomnews\/apples-privacy-features-to-cost-facebook-12-8-bn-in-2022"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-04-15" data-index="article_1">

苹果的隐私保护功能成本Facebook 128亿年的2022美元

几个月后科技巨头苹果公司推出应用程序跟踪透明度(ATT),一个新的分析预测其第二年仍将看到广告商,严重破坏与Facebook, YouTube和更多的集体失去约160亿美元。

  • 更新于2022年4月15日07:23点坚持
阅读: 100年行业专业人士
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< p >图片为代表目的< / p >
图片为代表的目的
个月后科技巨头苹果推出了应用跟踪透明度(ATT),一个新的分析预测其第二年仍将看到广告商,严重破坏与Facebook, YouTube和更多的共同损失约160亿美元。

根据AppleInsider,科技巨头发布了特性在iOS 14 4月26日,去年,它立刻会影响公司依靠广告收入。

在7月,估计给广告商带来营收下降15%至20%。

那么Facebook的首席执行官马克•扎克伯格报道称,他的公司将收入在2022年达到100亿美元。2021年10月,提前聊天的母公司提前看到它的股票价格下跌25%担心对丙氨酸的影响。

广告
现在一项新的分析研究公司Lotame说ATT继续产生影响——尽管它是减少。

与丙氨酸、苹果弃用旧IDFA广告商(标识符)技术,但它引入了新的框架来帮助广告商,他们似乎被领养。

“(第二年)我们认为IDFA变化将影响近160亿美元的企业,”Lotame在其报告中表示。

”的最大份额的影响(81%)来自Facebook,”它补充道。

,81%为Facebook代表估计为128亿美元。

Lotame估计剩下的损失为5.46亿美元,3.23亿美元用于Twitter和YouTube为22亿美元。

然而,Lotame描述吸附和Twitter有“很大程度上摆脱了”。每个都是适应使用苹果提供的新的测量系统,例如。

然后,Facebook正在努力减少依赖苹果和据报道为广告客户提供新的工具。
  • 发布于2022年4月15日凌晨07:22坚持
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  • 苹果的隐私保护功能成本Facebook 128亿年的2022美元
\"&lt;p&gt;Picture
Picture for representative purpose<\/span><\/figcaption><\/figure>Months after tech giant Apple<\/a> launched App Tracking Transparency<\/a> (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion.

According to AppleInsider<\/a>, the tech giant released its feature in iOS 14 on April 26, last year, and it immediately had an impact on companies relying on advertising revenue.

By July, it was estimated to be causing a 15 per cent to 20 per cent revenue drop for advertisers.

Then Facebook's CEO Mark Zuckerberg<\/a> reported that his company would see a $10 billion revenue hit in 2022. In October 2021, Snap<\/a>chat's parent company Snap saw its stock price fall 25 per cent over fears regarding the impact of ATT.

Now a new analysis by research firm Lotame<\/a> said that ATT is continuing to have an impact -- even though it is lessening.

Alongside ATT, Apple deprecated its old IDFA (Identifier for Advertisers) technology, but it has introduced new frameworks to help advertisers, and they appear to be being adopted.

\"[For its second year] we think the IDFA change will have an impact on the companies of nearly $16 billion,\" said Lotame in its report.

\"Again with the lion's share of that impact (81 per cent) coming from Facebook,\" it added.

That 81 per cent for Facebook represents an estimated $12.8 billion.

Lotame estimated the rest of the lost revenue as $546 million for Snap, $323 million for Twitter and $2.2 billion for YouTube.

However, Lotame described both Snap and Twitter as having \"largely shrugged off\" the situation. Each is adapting to using the new measurement systems provided by Apple, for instance.

Then, too, Facebook is working to decrease its reliance on Apple and is reportedly providing advertisers with new tools.
<\/body>","next_sibling":[{"msid":90856451,"title":"3 mobile tower installers held for stealing equipment worth Rs 3 crore in Meerut","entity_type":"ARTICLE","link":"\/news\/3-mobile-tower-installers-held-for-stealing-equipment-worth-rs-3-crore-in-meerut\/90856451","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":90856472,"entity_type":"ARTICLE","title":"Apple's privacy features to cost Facebook $12.8 bn in 2022","synopsis":"Months after tech giant Apple launched App Tracking Transparency (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion.","titleseo":"telecomnews\/apples-privacy-features-to-cost-facebook-12-8-bn-in-2022","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":113,"shares":0,"engagementtimems":549000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-04-15 07:22:36","lastupd":"2022-04-15 07:23:07","breadcrumbTags":["apple","snap","lotame","mark zuckerberg","snapchat","app tracking transparency","appleinsider","Internet","International"],"secinfo":{"seolocation":"telecomnews\/apples-privacy-features-to-cost-facebook-12-8-bn-in-2022"}}" data-news_link="//www.iser-br.com/news/apples-privacy-features-to-cost-facebook-12-8-bn-in-2022/90856472">