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\"\"By Shreeram Iyer<\/a>
\n
NEW DELHI: We’re living in an age of constant digital connection, with the proliferation and increased intuitiveness of smartphones. Whether it’s Android, Blackberry<\/a> or Apple’s iOS; the numbers of mobile developers and users are growing rapidly. The world is witnessing a trend of mobile applications released daily and India too, is a part of this ‘mobile app trend’.
\n
\nGartner reports reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. Smartphone adoption this year outnumbered the amount of non-smartphones getting purchased with 102 billion app store downloads will be leading to global app revenues to $26 billion in 2013 which is expected to hit $77 billion by 2017.
\n
\nIndia, with the large size of the market coupled with growing mobile penetration is considered to be one of the largest markets in this segment.
\n
\nTechnology is changing and evolving at a rapid pace. This is more evident than it seems to be in the applications and mobile phones’ market as mobile phones have already become the most common way to access the internet and the mobile application world continues to expand at a breakneck pace. A stream of new Apps and services are now continually being released to the market for every segment.
\n
Gaming and social networking apps like Angry Birds<\/a> and WhatsApp<\/a> have become popular and mobile payment apps<\/a> are gaining ground as well. Mobile apps are quick to download and update and can do some really great things. Hence, the need for appropriate apps has also increased for consumers and enterprises both.
\n
In this era of convergence and new media, where digital continues to pick up steam, technologies like augmented reality<\/a>, Image recognition and 3D are paving the way for an entirely new trend in the mobile application market.
\n
Application like Snap2Life<\/a> which is an amalgamated form of Image recognition and augmented reality makes you experience things live in 3 dimensional mode. It can add an interactive, dynamic digital layer to the traditional physical print to provide the best of both worlds. If you read the sports page in the newspaper, now you can ‘Snap’ the article to watch the highlights of the game or even catch all the news about your favorite star or Politician. You could ‘visit’ the travel destination or ‘Snap’ to buy any product featured in a magazine.
\n
\nThis will prove to be a game changer as it is capable of connecting the printed\/video communication to desired digital media, for delivering measurable engagement to consumers.
\n
(The author is chairman and Group CEO, Prisma Global<\/a> Limited)
\n\n<\/body>","next_sibling":[{"msid":24650354,"title":"Apps may prove to be a drag on telcos\u2019 revenues in long run","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/apps-may-prove-to-be-a-drag-on-telcos-revenues-in-long-run\/24650354","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":24824106,"entity_type":"ARTICLE","title":"Apps to revolutionize new-age consumerism","synopsis":"Gaming and social networking apps like Angry Birds and WhatsApp have become popular and mobile payment apps are gaining ground as well.","titleseo":"mvas-apps\/apps-to-revolutionize-new-age-consumerism","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":false,"artdate":"2013-10-28 17:46:26","lastupd":"2013-10-28 19:03:00","breadcrumbTags":["BlackBerry","Augmented reality","MVAS\/Apps","Angry Birds","WhatsApp","mobile payment apps","Prisma Global","Snap2Life","Shreeram Iyer"],"secinfo":{"seolocation":"mvas-apps\/apps-to-revolutionize-new-age-consumerism"}}" data-authors="[" "]" data-category-name="MVAS/Apps" data-category_id="16" data-date="2013-10-28" data-index="article_1">

应用革新新时代消费主义

游戏和社交网络应用程序像愤怒的小鸟和WhatsApp变得流行和移动支付应用程序正在取得进展。

  • 2013年10月28日更新是07:03点
通过Shreeram艾耶

新德里:我们生活在一个恒定的时代数字连接,扩散和增加智能手机的直觉。无论是安卓,黑莓或者苹果的iOS;移动开发人员和用户的数量迅速增长。世界正经历一个趋势的移动应用程序发布的每日和印度,是一个“移动应用趋势”的一部分。

Gartner报道加强了,移动媒体的发展是巨大的在全球范围内不断重塑我们如何在日常生活中交流。今年智能手机采用比非智能手机的数量与1020亿年获得购买应用程序商店下载会导致全球应用收入到260亿年的2013美元,到2017年预计将达到770亿美元。

印度市场的大尺寸加上手机普及率增长被认为是其中一个最大的市场在这段。

技术快速变化和发展。这是比似乎更加突出应用程序和手机的手机市场已经成为最常见的方式来访问互联网和移动应用程序世界继续扩张速度极快。一连串的新应用程序和服务正在不断被释放为每一个细分市场。

游戏和社交网络应用程序愤怒的小鸟和WhatsApp已经成为流行,移动支付的应用正在取得进展。移动应用程序快速下载和更新,可以做一些真正伟大的事情。因此,需要适当的应用程序也增加了消费者和企业。

在这个融合和新媒体的时代,数字持续升温,技术等增强现实、图像识别和3 d铺平了道路一个全新的移动应用市场的趋势。

应用程序(如Snap2Life这是一个合并形式的图像识别和增强现实让你体验生活在三维模式。它可以添加一个交互式、动态数字层传统物理打印提供两全其美。如果你读报纸的体育版,现在你可以“临时”这篇文章看游戏的亮点,甚至抓住乐动扑克所有的消息关于你最喜欢的明星或政客。你可以访问的旅游目的地或“临时”购买任何产品出现在一本杂志。

这将被证明是一个改变游戏规则,因为它能够连接打印/视频通信所需的数字媒体,向消费者提供可衡量的接触。

(作者是董事长和集团首席执行官棱镜全球有限公司)
  • 发布于2013年10月28日下午05:46坚持
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\"\"By Shreeram Iyer<\/a>
\n
NEW DELHI: We’re living in an age of constant digital connection, with the proliferation and increased intuitiveness of smartphones. Whether it’s Android, Blackberry<\/a> or Apple’s iOS; the numbers of mobile developers and users are growing rapidly. The world is witnessing a trend of mobile applications released daily and India too, is a part of this ‘mobile app trend’.
\n
\nGartner reports reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. Smartphone adoption this year outnumbered the amount of non-smartphones getting purchased with 102 billion app store downloads will be leading to global app revenues to $26 billion in 2013 which is expected to hit $77 billion by 2017.
\n
\nIndia, with the large size of the market coupled with growing mobile penetration is considered to be one of the largest markets in this segment.
\n
\nTechnology is changing and evolving at a rapid pace. This is more evident than it seems to be in the applications and mobile phones’ market as mobile phones have already become the most common way to access the internet and the mobile application world continues to expand at a breakneck pace. A stream of new Apps and services are now continually being released to the market for every segment.
\n
Gaming and social networking apps like Angry Birds<\/a> and WhatsApp<\/a> have become popular and mobile payment apps<\/a> are gaining ground as well. Mobile apps are quick to download and update and can do some really great things. Hence, the need for appropriate apps has also increased for consumers and enterprises both.
\n
In this era of convergence and new media, where digital continues to pick up steam, technologies like augmented reality<\/a>, Image recognition and 3D are paving the way for an entirely new trend in the mobile application market.
\n
Application like Snap2Life<\/a> which is an amalgamated form of Image recognition and augmented reality makes you experience things live in 3 dimensional mode. It can add an interactive, dynamic digital layer to the traditional physical print to provide the best of both worlds. If you read the sports page in the newspaper, now you can ‘Snap’ the article to watch the highlights of the game or even catch all the news about your favorite star or Politician. You could ‘visit’ the travel destination or ‘Snap’ to buy any product featured in a magazine.
\n
\nThis will prove to be a game changer as it is capable of connecting the printed\/video communication to desired digital media, for delivering measurable engagement to consumers.
\n
(The author is chairman and Group CEO, Prisma Global<\/a> Limited)
\n\n<\/body>","next_sibling":[{"msid":24650354,"title":"Apps may prove to be a drag on telcos\u2019 revenues in long run","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/apps-may-prove-to-be-a-drag-on-telcos-revenues-in-long-run\/24650354","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":24824106,"entity_type":"ARTICLE","title":"Apps to revolutionize new-age consumerism","synopsis":"Gaming and social networking apps like Angry Birds and WhatsApp have become popular and mobile payment apps are gaining ground as well.","titleseo":"mvas-apps\/apps-to-revolutionize-new-age-consumerism","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":false,"artdate":"2013-10-28 17:46:26","lastupd":"2013-10-28 19:03:00","breadcrumbTags":["BlackBerry","Augmented reality","MVAS\/Apps","Angry Birds","WhatsApp","mobile payment apps","Prisma Global","Snap2Life","Shreeram Iyer"],"secinfo":{"seolocation":"mvas-apps\/apps-to-revolutionize-new-age-consumerism"}}" data-news_link="//www.iser-br.com/news/mvas-apps/apps-to-revolutionize-new-age-consumerism/24824106">