Self regulating ad industry Advertising Standards Council of India (ASCI<\/a>) has released draft guidelines for advertising by influencers on Facebook<\/a>, Twitter<\/a> and other social media platforms, which it said was to enable consumers to “easily recognise promotional content on digital platforms”.
Posts on Instagram<\/a> should have a disclosure labeling the title above images or beginning of the text. If only the image is seen, the image itself must include the label. For Facebook posts, 'influencer' posts should include the disclosure label in the title of the entry or post and if only the image or video is seen, the image or video must include the label 'FB story'. Twitter posts need to include the disclosure label or tag at the beginning of the body of the message as a tag. Similar guidelines have been drafted for posts on YouTube, Pinterest, Vlog and Snapchat.
“With increasing consumption of digital advertising, the disclosure guidelines for influencers were necessary. Promotional content is often indistinguishable from regular posts and consumers have the right to easily recognise promotional content,” said ASCI chairman Subhash Kamath.
Examples of such ads could be paid music promotion in a video, promoting a store or a brand through a post on the influencers Twitter or Facebook handle.
Data by digital marketing agency AdLift estimated India’s influencer market at $75-$150 million a year compared to the global market of $1.75 billion.
Guidelines for influencers advertising on digital media will be available for industry, digital influencers and consumer feedback, based on which final guidelines will be issued by March 31, ASCI said.
The guidelines were prepared in collaboration with social storytelling marketplace BigBang.Social.
Late last year, ASCI associated with TAM Media Research to monitor more than 3,000 digital platforms for 'misleading' marketing messages.
<\/body>","next_sibling":[{"msid":81150160,"title":"Ciena transforms user experience with the new myCiena\u2013unified customer portal","entity_type":"ARTICLE","link":"\/news\/ciena-transforms-user-experience-with-the-new-mycienaunified-customer-portal\/81150160","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81148546","title":"New_Mobile Phone_thinkstock 2","entity_type":"IMAGES","seopath":"industry\/services\/advertising\/asci-releases-draft-guidelines-for-influencer-ads-on-facebook-twitter\/new_mobile-phone_thinkstock-2","category_name":"ASCI releases draft guidelines for 'influencer ads\u2019 on Facebook, Twitter","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-292245\/81148546.cms?width=150&height=112","link":"\/image\/industry\/services\/advertising\/asci-releases-draft-guidelines-for-influencer-ads-on-facebook-twitter\/new_mobile-phone_thinkstock-2\/81148546"}],"msid":81152457,"entity_type":"ARTICLE","title":"ASCI releases draft guidelines for 'influencer ads\u2019 on Facebook, Twitter","synopsis":"For Facebook posts, 'influencer' posts should include the disclosure label in the title of the entry or post and if only the image or video is seen, the image or video must include the label 'FB story'.","titleseo":"telecomnews\/asci-releases-draft-guidelines-for-influencer-ads-on-facebook-twitter","status":"ACTIVE","authors":[{"author_name":"Ratna Bhushan","author_link":"\/author\/11974\/ratna-bhushan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/11974.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":11974,"author_name":"Ratna Bhushan","author_seo_name":"ratna-bhushan","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2021-02-22 16:21:30","lastupd":"2021-02-22 16:25:34","breadcrumbTags":["facebook","influencer Ads Guidelines","Twitter","Facebook Ads Guidelines","guidelines for ads on social media","ASCI","Instagram","Internet","influencer ads","Twitter Ads Guidelines"],"secinfo":{"seolocation":"telecomnews\/asci-releases-draft-guidelines-for-influencer-ads-on-facebook-twitter"}}" data-authors="[" ratna bhushan"]" data-category-name="" data-category_id="" data-date="2021-02-22" data-index="article_1">
- Telecom乐动扑克News
- 1分钟读
子囊发布指南草案“影响力广告”在Facebook, Twitter
Facebook帖子,“影响者”的帖子应该包括披露标签条目的标题或文章,如果只看到图片或视频,图片或视频的标签必须包括“FB的故事”。
印度自我规范广告行业广告标准委员会(子囊准则草案广告发布的)影响力脸谱网,推特和其他社交媒体平台,它说的是让消费者很容易识别数字平台上的宣传内容。
文章在Instagram应该有一个披露标签上面的标题图片或文本的开始。如果只看到图像,图像本身必须包括标签。Facebook帖子,“影响者”的帖子应该包括披露标签条目的标题或文章,如果只看到图片或视频,图片或视频的标签必须包括“FB的故事”。Twitter帖子需要包括披露标签或标签的消息的身体作为一个标记。在YouTube上相似准则已经起草了帖子,Pinterest,视频博客和Snapchat。
“数字广告消费的增加,信息披露指南有影响力的人是必要的。促销内容往往是区别普通的帖子和消费者有权容易识别促销内容,“Subhash Kamath子囊主席说。
的例子,这样的广告可以付费音乐推广视频,通过一篇文章促进商店或一个品牌影响力Twitter或Facebook处理。
数据通过数字营销机构AdLift估计印度的影响者市场以每年75 - 1.5亿美元比17.5亿美元的全球市场。
数字媒体指南有影响力的广告将可用于工业、数字影响力和消费者反馈,在此基础上出具最终的指导方针将3月31日子囊说。
该指南BigBang.Social准备讲故事与社会合作市场。
去年年底,子囊与TAM媒体研究监控超过3000“误导”营销信息的数字平台。
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动