NEW DELHI: Advertising<\/a> sector watchdog ASCI<\/a> upheld in January complaints against 51 misleading advertisements, including those of Airtel<\/a>, Patanjali, Amazon, Facebook, Vodafone<\/a>, Shoppers Stop, Coca-Cola, Emami and Dabur.<\/p>\n \n\tThe Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.<\/p>\n \n\tThe CCC found Patanjali's atta noodles advertisement 'misleading' as it failed to substantiate its claim to be oil-free.<\/p>\n \n\t\"The claim in the ad 'oil free' was not substantiated and is misleading by implication,\" it said.<\/p>\n \n\tThe Yoga Guru Ramdev-led firm was also pulled up for its Patanjali Pure Cow's Ghee for wrongly mentioning \"Keratin\" content in cow's milk.<\/p>\n \n\t\"The word Keratin was used instead of 'Carotene' and the claim 'Scientific fact: Cow's milk contains Keratin' was incorrect,\" the regulator said.<\/p>\n \n\tSimilarly, Bharti Airtel's ad for its Airtel Broadband was also found misleading as its website referred broadband plan of Rs 615 \"per billing cycle\", but the billing plan was only available under a six months advance rental scheme.<\/p>\n \n\tCoca-Cola India was also found violating the code for its Coca-Cola Zero by not putting disclaimer as per the size stipulated in the ASCI guidelines.<\/p>\n \n\t\"It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers,\" it said.<\/p>\n \n\tSocial media platform Facebook was found on the wrong side as its ad on 'benefits of Free Internet' for Facebook Free Basics was found misleading.<\/p>\n \n\t\"The claim in the advertisement 'Free Basics' is at risk of being banned' was considered to be misleading by exaggeration\" the watchdog added.<\/p>\n \n\tE-retailing firm Amazon was also pulled up for discrepancy between specification declared on its portal and as mentioned on the product visual for AdraxxCrosman Roof Prism Binoculars.<\/p>\n \n\tASCI also found claims by Shoppers Stop of being ranked as \"25th in The Great Places To Work study 2015\" misleading.<\/p>\n \n\tThe CCC also termed the ad from Vodafone India for its Superfast Vodafone Network as 'misleading in the absence of appropriate disclaimers'.<\/p>\n \n\t\"The claim in the advertisement, 'superfast Vodafone network' is a superlative claim that was not substantiated with any technical rationale or comparative data,\" ASCI said.<\/p>\nConfectionery and chewing gum maker Perfetti Van Melle India ad for its fruit-flavoured gum Center Fruit Endless was found to be sending wrong message. KRH ADI MKJ\n\n<\/body>","next_sibling":[{"msid":51708332,"title":"CCEA may take call on ATC's acquisition of 51% stake in Viom","entity_type":"ARTICLE","link":"\/news\/ccea-may-take-call-on-atcs-acquisition-of-51-stake-in-viom\/51708332","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":51708420,"entity_type":"ARTICLE","title":"ASCI upholds complaints against misleading ads by Airtel, Vodafone, Facebook, Amazon","synopsis":"The Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.","titleseo":"telecomnews\/asci-upholds-complaints-against-misleading-ads-by-airtel-vodafone-facebook-amazon","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2016-04-06 08:55:11","lastupd":"2016-04-06 11:45:54","breadcrumbTags":["Airtel","Vodafone","industry","advertising","ASCI"],"secinfo":{"seolocation":"telecomnews\/asci-upholds-complaints-against-misleading-ads-by-airtel-vodafone-facebook-amazon"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-04-06" data-index="article_1">
客户投诉委员会(CCC)印度的广告标准委员会(子囊)当月收到102宗投诉。它支持14投诉误导广告教育范畴,12从食物&饮料,11从医疗和6电子商务领域。 新德里消息:广告行业监管机构子囊维持在1月份投诉51误导性的广告,其中包括附近的旅馆帕坦伽利的观点,亚马逊、Facebook、沃达丰(Vodafone),购物者停止,可口可乐,Emami Dabur。 客户投诉委员会(CCC)印度的广告标准委员会(子囊)当月收到102宗投诉。它支持14投诉误导广告教育范畴,12从食物&饮料,11从医疗和6电子商务领域。 CCC发现帕坦伽利的观点的阿塔面广告“误导”,因为它未能证实其声称自己是无油。 “广告声称“无油”没有证实,被暗示误导,”它说。 瑜伽大师Ramdev-led公司也停的纯牛酥油帕坦伽利的观点错误地提到“角质”内容的牛奶。 ”这个词角蛋白是用来代替“胡萝卜素”和索赔的科学事实:牛奶含有角蛋白是不正确的,“监管机构说。 同样,Bharti Airtel的广告Airtel宽带也发现误导其网站称为宽带计划Rs 615“每计费周期”,但计费计划只能在6个月之前租赁方案。 可口可乐在印度被发现违反了可口可乐零不把免责声明的代码按规定的大小子囊的指导方针。 “这是得出结论,广告没有明确清晰的免责声明。广告违反了子囊管理员指南,”它说。 Facebook是社交媒体平台上发现错误的一方作为其广告的免费互联网的好处Facebook自由基本被发现具有误导性。 ”在广告中声称“自由基础”是被禁止的风险被认为是误导,夸大“监管机构补充道。 电子商务公司亚马逊也停在了规范之间的差异声明在其门户和如上所述的产品视觉AdraxxCrosman屋顶棱镜双筒望远镜。 子囊还发现声称消费者停止被列为“25 2015年伟大的工作场所学习“误导。 CCC也称为广告从沃达丰印度超高速沃达丰的网络“误导缺乏适当的免责声明”。 “广告声称,“超高速沃达丰的网络”是一个最好的声称,没有与任何技术原理或比较数据证实,“子囊说。子囊奉行投诉误导性广告Airtel,沃达丰(Vodafone), Facebook,亚马逊
NEW DELHI: Advertising<\/a> sector watchdog ASCI<\/a> upheld in January complaints against 51 misleading advertisements, including those of Airtel<\/a>, Patanjali, Amazon, Facebook, Vodafone<\/a>, Shoppers Stop, Coca-Cola, Emami and Dabur.<\/p>\n \n\tThe Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.<\/p>\n \n\tThe CCC found Patanjali's atta noodles advertisement 'misleading' as it failed to substantiate its claim to be oil-free.<\/p>\n \n\t\"The claim in the ad 'oil free' was not substantiated and is misleading by implication,\" it said.<\/p>\n \n\tThe Yoga Guru Ramdev-led firm was also pulled up for its Patanjali Pure Cow's Ghee for wrongly mentioning \"Keratin\" content in cow's milk.<\/p>\n \n\t\"The word Keratin was used instead of 'Carotene' and the claim 'Scientific fact: Cow's milk contains Keratin' was incorrect,\" the regulator said.<\/p>\n \n\tSimilarly, Bharti Airtel's ad for its Airtel Broadband was also found misleading as its website referred broadband plan of Rs 615 \"per billing cycle\", but the billing plan was only available under a six months advance rental scheme.<\/p>\n \n\tCoca-Cola India was also found violating the code for its Coca-Cola Zero by not putting disclaimer as per the size stipulated in the ASCI guidelines.<\/p>\n \n\t\"It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers,\" it said.<\/p>\n \n\tSocial media platform Facebook was found on the wrong side as its ad on 'benefits of Free Internet' for Facebook Free Basics was found misleading.<\/p>\n \n\t\"The claim in the advertisement 'Free Basics' is at risk of being banned' was considered to be misleading by exaggeration\" the watchdog added.<\/p>\n \n\tE-retailing firm Amazon was also pulled up for discrepancy between specification declared on its portal and as mentioned on the product visual for AdraxxCrosman Roof Prism Binoculars.<\/p>\n \n\tASCI also found claims by Shoppers Stop of being ranked as \"25th in The Great Places To Work study 2015\" misleading.<\/p>\n \n\tThe CCC also termed the ad from Vodafone India for its Superfast Vodafone Network as 'misleading in the absence of appropriate disclaimers'.<\/p>\n \n\t\"The claim in the advertisement, 'superfast Vodafone network' is a superlative claim that was not substantiated with any technical rationale or comparative data,\" ASCI said.<\/p>\nConfectionery and chewing gum maker Perfetti Van Melle India ad for its fruit-flavoured gum Center Fruit Endless was found to be sending wrong message. KRH ADI MKJ\n\n<\/body>","next_sibling":[{"msid":51708332,"title":"CCEA may take call on ATC's acquisition of 51% stake in Viom","entity_type":"ARTICLE","link":"\/news\/ccea-may-take-call-on-atcs-acquisition-of-51-stake-in-viom\/51708332","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":51708420,"entity_type":"ARTICLE","title":"ASCI upholds complaints against misleading ads by Airtel, Vodafone, Facebook, Amazon","synopsis":"The Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.","titleseo":"telecomnews\/asci-upholds-complaints-against-misleading-ads-by-airtel-vodafone-facebook-amazon","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2016-04-06 08:55:11","lastupd":"2016-04-06 11:45:54","breadcrumbTags":["Airtel","Vodafone","industry","advertising","ASCI"],"secinfo":{"seolocation":"telecomnews\/asci-upholds-complaints-against-misleading-ads-by-airtel-vodafone-facebook-amazon"}}" data-news_link="//www.iser-br.com/news/asci-upholds-complaints-against-misleading-ads-by-airtel-vodafone-facebook-amazon/51708420">
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