$\"\"$ KOLKATA: Messaging apps are the most used than any other smartphone apps across most Asian countries, with Indonesia, India and Singapore taking the lead, according to a latest study by market tracker and researcher GfK<\/a>. The study noted that over 80% of users in each of these countries use it at least once a week.
\n
This is in stark contrast to Japan, where less than two in five (39%) use messaging apps on a weekly basis. “At the rate at which messaging apps are reportedly being used in this region, it is not surprising that a high proportion of connected consumers actually text more than they talk on their smartphone,” said Karthik Venkatakrishnan<\/a>, APAC director for digital marketing intelligence at GfK.
\n
The study said over four in five online consumers in the Asia-Pacific region access the internet daily on their smartphones<\/a>. With the escalating penetration of smartphones and improving internet infrastructure across the region, the mobile device has become consumers’ primary gateway to the internet.
\n
\nThe study said accessing the internet via the smartphone has become a daily activity for 83% of the online users across eight key Asia Pacific markets, led by the Chinese and followed by the Thais, Indonesians, Singaporeans and Vietnamese.
\n
\nNearly two-thirds of connected consumers in India (64%) and over half (54%) of those in Indonesia said they have some level of engagement with at least one brand on social media in the past week making them the group of consumers in the region who are most open to being engaged by businesses online. These are also the top two markets where consumers said they have watched online videos and advertisements by brands.
\n
\nWith the proliferation of e-commerce, shopping apps are also gaining popularity across the markets. Such apps are used most often in India (54%) and China (48%) with around half of the online population using a shopping app more than once a week.
\n
\nConsumers in Singapore and Indonesia also reported fairly high usage incidence (37 and 35 %). Only the developed markets of Australia and Japan are still very much conducting their online shopping activities on their personal computers.
\n
\nMobile payment is another area which is likely to encourage growth of online shopping. For instance, a significant percentage of connected consumers in India (72%) and Indonesia (60%) agree that using the phone to send\/receive money is easier than sending cash, and that paying for their shopping online is more secure now than before.\n\n<\/body>","next_sibling":[{"msid":53202496,"title":"Opportunities for M&E companies from the Internet of Things","entity_type":"ARTICLE","link":"\/news\/opportunities-for-me-companies-from-the-internet-of-things\/53202496","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53202561,"entity_type":"ARTICLE","title":"Asian countries lead in usage of smartphone apps","synopsis":"The study noted that over 80% of users in each of these countries use it at least once a week.","titleseo":"telecomnews\/asian-countries-lead-in-usage-of-smartphone-apps","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-07-14 08:34:00","lastupd":"2016-07-14 08:36:34","breadcrumbTags":["Smartphones","GfK","MVAS\/Apps","Karthik Venkatakrishnan"],"secinfo":{"seolocation":"telecomnews\/asian-countries-lead-in-usage-of-smartphone-apps"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2016-07-14" data-index="article_1">

Telecom乐动扑克News

亚洲国家在使用智能手机应用程序

这项研究指出,超过80%的用户在每一个国家至少每周使用它。

Writankar穆克吉,
等局

更新于2016年7月14日08:36点坚持

加尔各答:消息传递应用程序是最常用在大多数亚洲国家比其他智能手机应用程序,与印尼、印度和新加坡带头,根据市场跟踪和研究人员的最新研究捷孚凯。这项研究指出,超过80%的用户在每一个国家至少每周使用它。

这是与日本形成了鲜明对比,不到五分之二(39%)每周使用消息传递应用程序。”据报道消息传递应用程序所使用的速度在这个地区,也就不足为奇了高比例的连接消费者实际文本的比他们说的在他们的智能手机,”说恋人Venkatakrishnan亚太区的GfK数字营销情报主管。

研究表明五分之四的在线消费者在亚太地区每天上网的智能手机。不断升级的智能手机的普及率和改善该地区的互联网基础设施,移动设备已经成为消费者的主要互联网门户。

研究称通过智能手机上网已经成为日常活动在线用户的83%在8个关键的亚太市场,由中国和紧随其后的是泰国、印尼、新加坡和越南。

将近三分之二的消费者连接在印度(64%)和超过一半(54%)的印尼说他们有一定程度的参与至少一个品牌在社交媒体上过去一周让他们这群消费者在该地区最开放参与的企业网络。这些也是两大市场,消费者说他们已经观看在线视频和广告的品牌。

随着电子商务、购物应用程序也在市场上越来越受欢迎。这样的应用程序通常使用在印度(54%)和中国(48%)和大约一半的网民使用购物应用超过一周一次。

消费者在新加坡和印尼也报道发病率相当高的使用(37 35%)。只有澳大利亚和日本的发达市场进行网上购物活动很大程度上仍在他们的个人电脑。

移动支付是另一个领域可能会鼓励网上购物的增长。例如,连接消费者的很大一部分在印度(72%)和印度尼西亚(60%)认为,用手机发送/接收钱比发送现金,容易,支付他们的网上购物比以前更安全了。

发布于2016年7月14日08:34点坚持

$\"\"$ KOLKATA: Messaging apps are the most used than any other smartphone apps across most Asian countries, with Indonesia, India and Singapore taking the lead, according to a latest study by market tracker and researcher GfK<\/a>. The study noted that over 80% of users in each of these countries use it at least once a week.
\n
This is in stark contrast to Japan, where less than two in five (39%) use messaging apps on a weekly basis. “At the rate at which messaging apps are reportedly being used in this region, it is not surprising that a high proportion of connected consumers actually text more than they talk on their smartphone,” said Karthik Venkatakrishnan<\/a>, APAC director for digital marketing intelligence at GfK.
\n
The study said over four in five online consumers in the Asia-Pacific region access the internet daily on their smartphones<\/a>. With the escalating penetration of smartphones and improving internet infrastructure across the region, the mobile device has become consumers’ primary gateway to the internet.
\n
\nThe study said accessing the internet via the smartphone has become a daily activity for 83% of the online users across eight key Asia Pacific markets, led by the Chinese and followed by the Thais, Indonesians, Singaporeans and Vietnamese.
\n
\nNearly two-thirds of connected consumers in India (64%) and over half (54%) of those in Indonesia said they have some level of engagement with at least one brand on social media in the past week making them the group of consumers in the region who are most open to being engaged by businesses online. These are also the top two markets where consumers said they have watched online videos and advertisements by brands.
\n
\nWith the proliferation of e-commerce, shopping apps are also gaining popularity across the markets. Such apps are used most often in India (54%) and China (48%) with around half of the online population using a shopping app more than once a week.
\n
\nConsumers in Singapore and Indonesia also reported fairly high usage incidence (37 and 35 %). Only the developed markets of Australia and Japan are still very much conducting their online shopping activities on their personal computers.
\n
\nMobile payment is another area which is likely to encourage growth of online shopping. For instance, a significant percentage of connected consumers in India (72%) and Indonesia (60%) agree that using the phone to send\/receive money is easier than sending cash, and that paying for their shopping online is more secure now than before.\n\n<\/body>","next_sibling":[{"msid":53202496,"title":"Opportunities for M&E companies from the Internet of Things","entity_type":"ARTICLE","link":"\/news\/opportunities-for-me-companies-from-the-internet-of-things\/53202496","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53202561,"entity_type":"ARTICLE","title":"Asian countries lead in usage of smartphone apps","synopsis":"The study noted that over 80% of users in each of these countries use it at least once a week.","titleseo":"telecomnews\/asian-countries-lead-in-usage-of-smartphone-apps","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-07-14 08:34:00","lastupd":"2016-07-14 08:36:34","breadcrumbTags":["Smartphones","GfK","MVAS\/Apps","Karthik Venkatakrishnan"],"secinfo":{"seolocation":"telecomnews\/asian-countries-lead-in-usage-of-smartphone-apps"}}" data-news_link="//www.iser-br.com/news/asian-countries-lead-in-usage-of-smartphone-apps/53202561">